Toprow
Simplifying Agency Discovery Through Smarter Lead Management
- Built a centralized marketplace connecting service seekers with relevant agencies.
- Enabled guided quote requests based on service categories and user requirements.
- Streamlined lead assignment, agency communication, and enquiry management.
Project
Toprow
Niche
Agency Discovery & Lead Generation
Industry
SaaS, Digital Marketplaces, Sales & Marketing, IT / Technology
Technology
Next.js, Laravel 8
About Toprow
Finding the right agency for a project can take time, especially when there are so many providers to choose from. Toprow makes that search easier by bringing agencies together in one place. Users can search for a service in their area, answer a few questions about what they need, and request quotes from suitable agencies. They can also browse agency profiles, view past work, and read reviews to get a better idea of who might be the right fit.
For agencies, Toprow offers a place to showcase their services, share their portfolio, and connect with people looking for their expertise. Once an enquiry comes in, agencies can review the details, decide whether to accept it, and chat with the potential client through the platform. They can also manage reviews, track their performance, and keep their company profiles up to date. With these tools in one place, Toprow makes it easier for customers to explore their options and for agencies to manage new business enquiries.
Services
Key Challenges Toprow Addressed
Complex Agency Discovery
Users needed a simpler way to find relevant agencies, compare services, and request quotes without contacting multiple providers or repeatedly explaining their requirements.
Lead Distribution Challenges
Managing enquiries required clear rules for agency eligibility, subscription plans, and assignment limits to ensure leads reached suitable agencies without unnecessary distribution.
Trust and Communication Gaps
Users needed reliable agency profiles, reviews, and portfolios to make informed choices, while agencies and clients required organized messaging and clear service request tracking.
How We Delivered the Solution
Guided Quote Management
Rule-Based Lead Distribution
Role-Based Portals
Agency Profiles and Approval
Messaging and Request Tracking
Toprow’s quote workflow allows users to select services, enter postal codes, and answer category-specific questions. Administrators can configure multi-step questionnaires, including conditional questions that depend on earlier answers. Users submitting requests through agency profiles can also select multiple services within a single enquiry. The Laravel backend processes these responses and creates structured leads for further assignment. This approach helps agencies understand potential clients’ requirements before responding, while giving users a more convenient way to request quotes without repeatedly contacting different service providers.
What Toprow Achieved
Lead Generation & Distribution
- Simplified quote requests through guided, category-specific questionnaires.
- Improved lead qualification with structured service requirements and conditional questions.
- 71% less manual effort in organizing incoming enquiries.
- Streamlined agency matching through configurable lead assignment rules.
- Reduced ineligible lead assignments through subscription checks.
Agency Engagement & Platform Management
- Brought agency profiles, portfolios, reviews, and awards together.
- Enabled direct conversations between users and agencies after lead acceptance.
- 60% faster access to relevant agency information.
Aaron Crangle
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