We build responsive websites designs for B2B & B2C to perform and impress.
A robust website for Canada’s most reputed CPG brand, with an elegant design that makes it easy for everyone to love pasta.
We are thrilled to help Staples redesign their website to entice a wide range of audiences.
A cuttin-edge website for the industry leader in portable power solutions, fully equipped with e-commerce capabilities.
Our team explores the system workflow from every angle, always putting them in the end user shoes. Our websites are not only appealing; they are easy to use and are result oriented.
Discovering is knowing all about your brand and the issues surrounding it, without the complete picture clarity, solution formulation becomes useless! Our team pays extra attention to all the insights and industrial dynamics that are prevailing and conceive the strategy plan accordingly. Our strategies are not only appealing but rational with complete care of resources being utilized either be time, power, money or skills.
This phase is the integration of three outlining elements that collectively answer why, where, when, which, and who? It comprises initial research of macro and micro factors, including the audience, competitors and their services, trends, and so on. Then it addresses the scope of the website planning to be conceived in terms of technical and functional elements and how to proceed with them. And finally, it deals in the integration of all architecture ranging from content, flow, sitemaps, and so on.
Our roots in software engineering have been strong and affirmed from the beginning. We design with a complete understanding of criteria like aesthetics, functionality and engagement by managing in parallel the customer's expectations of creating a multi-dimensional and brand depicting architecture. Our team gets along with you and outline all the key factors required to be embedded and carry forward their actions ahead.
Development is so much more than applying the general guidelines into practicality. Sustainable and potent design can only be delivered if it is chosen from numerous available options keeping in mind the pros and cons entailing with each option.Our team goes through extensive experimentation and then co-create with our team members to deliver the most affluential web design. Our approach begins with complete brainstorming and ends with market storming.
Launching is a very crucial stage that defines the future of the site from the initial response itself. A prototype that is developed is launched to be engaged with the actual audience & caters to their needs & desires. Though a prototype is developed, it requires Cather feedback, refining and learning from users; otherwise, it would situation of think big, act small and fall fast. But we don't let you go through that. Our constant testing and evaluation and learning makes us undefeated.
After the design, developing and launching, what is the next stage? It's the need to interact with the customer, but the question is, why would a customer visit you rather than your competitor? It is possible only because of the strong brand image that can gain you popularity and visibility, which we assure through on-page and off-page promotional techniques.Our team understands the minute details and carry direct PR campaigns to attain the loyalty of customers.
The digital landscape is highly evolving and characterized by advanced technologies for website development and designing. A website provides an interactive platform, and when it is creatively designed, it can offer a wide range of benefits. Apart from keeping users engaged, a creatively designed website attracts quality traffic which enhances SEO results. There are various features and tools for a designer to come up with a custom-made website.
It means that it is designed as per the audience's expectations and business purposes. Whether it's a theme design or a customized website, you can ensure topmost engagement by using advanced elements. Try to inspire creativity with every detail of your website and watch how users fall in love with your site.
Speed is currently a non-compromisable element in web design. Nevertheless, it is one of the major ranking factors on search engines. Think with Google indicates that 54% of users leave a mobile page in case it takes longer than 3s to load, whereas 48% of desktop users expect a website page to load within 3s. Metrics also indicate that an increase in page load duration is associated with an increase in bounce rates.
All this affects website engagement as more and more users opt for competitor sites. Reduce the number of plugins, redirects, HTTP requests, and compress images. You may also opt for technical help to test and enhance the loading speed of your site.
Building a website takes several considerations into account, and the target audience is one of them. Begin by understanding who your users are! Precisely, their age group, preferences, and needs. Then make up your mind on the ideal website typography, colour scheme, navigation, and layout. Content choices should also be appealing, readable and engaging. Use images, infographics, or videos where necessary.
However, avoid using large files as they can negatively impact your site's load speed. Having crafted for your audience, make sure to follow your site's performance. Find where your visitors are coming from and their choices on the site. Google Analytics can help you measure and keep up with your site's performance.
Many site users require to find what they seek within a few minutes of landing on a website. So if many users fail to see what they are looking for, it affects user engagement. Similarly, websites that are difficult to navigate record higher bounce rates. To offer seamless navigation, provide an inaccessible navbar or organize your links. Remember that robust navigation and poor grouping can even slow down the web page visible in the browser window when the page loads.
The faster your website content becomes visible to the user, the better the engagement, conversions and traffic. Be careful when designing your website and keep the navigation style simple, quick and clear.
Nowadays, quality content is a primary element in achieving marketing goals. Apart from being associated with brand perception, engagement, and credibility, content lays a foundation for lead generation. User engagement impacts search engine rankings in many ways, and if a site is reckless about it, less is expected to be achieved. Ensure to create appealing content with the right keywords for SERPs.
Engaging content helps your site to retain its ranking, cultivate brand loyalty, make a visitor return, and increase conversions. Endeavour to break up complex texts, use clear language, and rich media. Identifying your audience prior to crafting is also reliable in displaying engaging content on a website.
Boring or outdated websites are like old closets. They may have what to offer but lack organization and access. By the way, many old websites favourably operate over newly designed sites. Websites that are recurrently upgraded help to ensure a reliable level of user engagement by keeping up with standards. They also seem to have a competitive advantage from the SEO perspective.
Depending on your site, make periodic assessments by checking your analytics, plugins, themes, keywords, and images. Eliminate the unnecessary or irrelevant content from your site. Perform A/B testing to analyze whether the site is engaging and operating effectively. Thorough attention must be subjected to the site's speed and competition.
The new normal is here. It may not really be favouring some businesses, but it provides new insights for online business. A website is the face of eCommerce or online undertakings. A perfectly designed website helps engage a user by meeting his expectations. However, the story doesn't end there. Joining different social media platforms and socializing with the target audience offers better results.
It generally means connecting to your audience more and on a personal level. Share others' content, run contests, join question and answer sessions, and respond to critics even on controversial matters. Link the site to your social media platforms to provide a direct and more open image.
A website is a digital platform to satisfy your audience and users from all angles. Apart from filling your site with major stories, tackle related topics. Website content should be unique, well researched and groomed for user engagement. However, the below section of your site provides a chance to link your content to related topics. Ideally, many website users still scroll down to find more information.
Make sure to provide quality content and any related topics must be highlighted or bold. Primarily understand your audience, where they emerge, what they are looking for and what they do on your site. Through this, you will be able to generate effective ideas for keeping your users engaged.
The Kinex team goes above and beyond to ensure that our needs are met, and they are always willing to spend the extra time to make sure that we understand everything and that we are making the right decisions.- Blayne Lastman
We started working with Kinex about one year ago for our corporate website. From design services to their client relations they have been fantastic throughout, and we would highly recommend them to anyone looking for professional web design services!- Javier
"I thoroughly consider the site turned extraordinary and Kinex Media performed extremely well. The criticism has been awesome ... It's precisely what I was searching for. Pretty much everybody who's seen it, adores it.."- Dr Kimberly