A visitor’s decision to make the final purchase depends significantly upon the website designing. Attributes ranging from the primary product images to the placement of CTA buttons are known to influence a visitor’s purchase decision greatly. We have compiled top e-commerce website design tips that would help your online store to attract and retain all customers.
Endorse Impressive Images
When you use well-composed product images, you are taking a step towards attracting potential customers. It will not only help in driving the sales but also aids in solidifying a firm reputation through sharing the images over social media platforms. Make sure that for your website, you rely only upon high-quality product photography so that the audience could see that you are offering them the best.
When your website acquires the right blend of images, you should consider creating something exceptional that is different from the layout of a traditional website. Instead of displaying static product catalogues, you can feature some sliders or photo galleries.
How to start: Create a photo gallery that comes with an expressive gallery element that offers vast range of designing options in the form of spacing and columns.
Framing Attractive Links
Your website’s design should be able to lead the visitors to the exact path that follows while making a purchase. Make sure you rely only upon clear and precise linking strategies as it would help in encouraging conversion. You can make the images clickable so that as soon as the visitor finds them relevant, he or she can click without thinking where to navigate next. Make the text clickable and display buttons to ease out the navigation. The main concern is to let the visitors reach the product pages and the shopping cart product pages without many efforts.
How to start: Create variant links using both text and images. The use of advanced linking techniques would further help in making the navigation a smooth process. You will need to use an embedded code element to create anchor links.
Accessible Support and Reviews
When a potential customer visits your website, he/she comes looking for a specific product. E-commerce can prove to be a risky investment for a customer because of the non-availability of the feel of things in three-dimensions. Pacify the worries of your visitors by building trust and putting elements of reality in your product page.
Customer Support is a vital part of your overall services and should be at the customers’ beck and call, no matter the time. It should be visible prominently on your website so that a worried user can find solace by reaching out to you. Also, put in the reviews written by certified purchasers for the new customer to rely upon. It helps in building your brand’s trustworthiness and gathers goodwill for your business.
Keep the Shopping Experience Easy
One thing that you must have probably noticed in all the leading E-commerce websites is the ease of shopping. It is best when you keep the e-commerce website experience simple yet convincing for the visitors.
The design options that we suggest you should follow includes:
-Maintain multiple “Add to Cart” buttons for a single product.
-Use of cart-hover that suggests that the item has been added to the cart along with details such as subtotal and quick checkout button.
-On every page, offer links to the cart.
-Use noticeable and bright colours for the CTAs so that they are easy to find.
How to start: The ‘Add Product Page’ would let you customize the way products are displayed to the visitors. You can experiment from time to time with images and descriptions.
Keep the Site Clean and Organized
If you want your visitors to get the feel of a high-end retail store when they visit your website, then the best that you can do is to keep your store clean and de-cluttered. This way, customers can find their desired brand easily. A messy design would dissuade visitors from spending time on their website, hence diminishing the scope for conversion.
How to start: You can rely upon flat and minimal design styles as they are effective in gripping the visitors. Your focus should be over simple attributes such as space, grids and typography. With storefront customization tools make, you can make it easy to use the space and grids over the websites in the desired manner.