Mobile Marketing: Everything You Need To Know About Mobile Marketing!

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According to the latest statistics forecasting, “By 2025, nearly 72.6% of the internet surfing audience will use only their smartphones to access the internet.” This reflects the need for enhancing the magnitude of efforts being made on mobile marketing. By mobile marketing, we mean marketing efforts solely focused on portable devices (mobile phones, tablets etc.) using the audience. Mobile marketing endeavors are location-based. Consumers with specific geographical boundaries are convinced to buy particular products or services. In a nutshell, mobile marketing helps to provide a personalized experience. 

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How Is Mobile Marketing Different From Traditional Marketing Campaigns? 

Whenever mobile phones are the main focus of advertising ventures, it is known as mobile marketing. Traditional marketing campaigns involved everything physical. For example: 

  • People were hired to distribute Pamphlets, Flyers etc., at home. 
  • Salespeople used to visit door-to-door to convince people why your products are better than others. 

But when it comes to mobile marketing. Every marketing activity takes place in those limited dimensions of mobile. What tempts me personally about mobile marketing is – The approach to mobile marketing is showing teasers to targeted audiences. If they’re interested, they’ll be given a link to dive deep into the information WILLINGLY! We couldn’t expect that to happen in the era of traditional marketing. We had to meet and greet the salesperson because of the hospitality ethics. 

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Besides, traditional marketing campaigns are used to select targeted audiences through demographics. But mobile marketing specifies the targeted audience based on the behaviours. For example, Many iPhone users are observed to be buying iPods. So a significant portion of iPod consuming target audience is – ‘The iPhone-using population’.

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Do All Portable Devices React Similarly To Mobile Marketing?

Well, mobile marketing reacts differently with various devices. For example: When you’re targeting smartphone users, you’ve to ensure that the content is highly informative. But when targeting an iPad using an audience, we’ve to focus on brilliant imagery. 

Mobile Marketing Has A Competitive Advantage

Every mobile user keeps his mobile always with himself. This allows marketers to reach their target audience anytime and every time. Marketers can take great advantage of location-based data. Like, they can offer coupons, deals and various offers. Not only this, but you can call the customers if you want to increase the ‘Quick-Response-Rate’. 

Pros & Cons Of Mobile Marketing

Every marketing style has pros and cons, whether mobile marketing or anything. Every marketeer & business owner needs to get acquainted with the pros and cons of each. So, without any delay, let’s come to know about the advantages and disadvantages of mobile marketing:

Advantages

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  • It’s Easily Possible – Location Based Targeting 

Earlier, it was difficult for us to craft instant strategies for location-based targeting. But mobile marketing has made it quintessentially easy to track the location & analyze behaviours. This adds to personalization, which is the most significant need of the hour. 

  • You Can Target – A Lots Of CTAs

Traditional Marketing Campaigns allow you to target only a few CTAs. But mobile marketing opens the doors of opportunities to target MANY Call-To-Actions based on the behavioural study conducted on consumers. Users can be asked to fill out forms, call you, or reach your brick-and-mortar or online stores.

  • It Gets Viral In Seconds

If your mobile marketing strategy is flawlessly & considerately crafted, no one can stop it from spreading once it’s LIVE. One of the best things about mobile marketing is – ‘Users share the content they like, in their circle’. It’s super beneficial. Assume you want to sell some comfortable casuals. Your targeted audience is – ‘Housewives’. So you’ve started sending housewives convincing content such as Texts, Whatsapp Messages or others. A housewife liked it, purchased it and referred it to her male friends so they could gift those casuals to their wives. Such is the viral potential of mobile marketing campaigns.

  • Instant Transactions

We live in a world of Google Pay & Paytm, which allows you to make cashless payments anytime & anywhere, all thanks to mobile phones. Without mobile phones, we wouldn’t have been able to step into this era. ‘Instant Transactions’ is another feature that can help you make the most of your mobile marketing campaigns. For Example, You can offer an extra 10% discount to those making instant payments. Consumer psychology forces them to grab that ‘Extra 10% discount,’ and they’ll be convinced to make purchases. 

  • It’s Always Your Call – Run Ads Or Stop Them

Another massive advantage of mobile marketing is – ‘You can stop or re-run your ads anytime.’ You don’t have to do much more than clicking on the ‘STOP Button’. But traditional marketing campaigns failed to provide this advantage. 

  • Cost-Effectiveness

Due to the dimensions of mobiles and other portable devices, much less content is required, which cuts your cost. Besides, the cost of mobile marketing is quintessentially less than TV or radio advertising. 

Disadvantages

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Though the disadvantages of mobile marketing are not many, there are still some, which may come up as the biggest obstacle in your mobile marketing campaign.  

  • First Impression Is The Last Impression

When it comes to mobile marketing, you’ve to be very careful with your content and imagery. You can’t afford to get anything going wrong. Once a mistake is found, it is difficult to mend. You can definitely fix it, but how’ll you repair it in the mind of the user who has already grasped it? 

  • You’ve To Be Right On Every Mobile Device

There are so many kinds of portable devices available in the market. The types of mobile devices are endless. You’ve to ensure that your ad is seen on every portable device, which is a big challenge. Missing out on any device may cost you a potential customer. 

  • Keep User’s Cost In Mind

Sometimes, we create a mobile marketing strategy requiring users to spend much of their data from daily limits. But, being wise mobile marketers, we’ve to be mindful of that – ‘Not everybody has an unlimited data plan’. So we must create data plans that suit the users using the standard data plan. 

Final Comments!

Mobile Marketing is vitally essential to target exclusively ready-to-buy audiences. But running a mobile marketing campaign is not as easy as ABC. The mobile marketers have to be mindful of the elements of their strategy, or the whole investment will turn into ashes. This blog has cleared all of the confusion that keeps cluttering the minds of mobile marketing experts. 

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