We are well aware of the reasons why people might resist building websites for their business:
– Maybe you feel like you are not tech-savvy
– Site is too expensive as your Business might incur massive cost due to this
– You don’t have the time as you have other vital areas to focus on your business
– Or you think that you are doing well with your business, so you don’t need a website.
But the fact of the matter is that getting a professional and customized website according to your business needs is not at all expensive, or you don’t have to be tech-savvy; instead, not having a website can be expensive in terms of cost and time.
Here are some eye-opening statistics which signifies the importance of having a website for your Business:
- 81% of people research for a business or services on the Internet before making a purchase decision.
- As per the survey, 91% of customers visit a store because of an online experience
- 8 out of 10 customers are likely to engage with a business if it has a website or online presence.
- 75% of consumers agreed to judge the company’s credibility based on the company’s website design
- Results show that the small businesses that have websites, 69% of them are having annual sales of $1,000,000 – $2,490,000
Does your Business have a website?
If not, check here the five reasons why you need it.
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A website makes you look professional & will attract new customers to your business.
Your website is the perfect place to show any professional certifications or awards your business has and its unique features.
As we have stated, this stat earlier also showed that 81% of people research for a business online before making a purchase decision. If you don’t have a website for your business, you lose the chance to leverage the best out of this opportunity.
Often, if you have a company website you can be available 24/7 for 365 days, even if you’re not. So, just by having a professional and customized website, you have the best platform to showcase your products or services and reach your target audience online.
2. It is no longer complex to create and manage a website.
Creating and managing a website today is a no longer complicated and tedious task to do. Modern website builders like Wix, Squarespace and even WordPress the most popular one have simple signup steps which make the website development process quick and painless for you. You can also take the help of professional website designers and developers.
That will all be very cost-effective. And even if you plan to market your business, having a website is the first thing you need to focus on.
Slowly and slowly, by attracting new customers and developing your brand, the relatively low investment of having a company website can result in greater returns for your company.
3. A platform to showcase your products and services
A website is the best place where you can display your products and services virtually. Take a look at how Badboy: Canada’s leading Furniture & Appliances eCommerce giant has accomplished this on their website:
You can also use your website design and featured images displayed on it to give people a sense of how it feels buying from a physical location.
You can also publish any vital information about your products and services like terms & conditions, special offers, discounts etc. on your website to make sure you’re attracting the right customers and retaining them.
For example, if you are running a law firm, you might want to mention important details like terms and conditions, legal practices, service areas etc.
4. A website ensures your business growth & success over the long term.
In 2020, almost 4.54 billion people (59% of the global population) are using the Internet, and day by day, more and more people are going online to find a product or service to buy it.
Without a website, your business is just visible to people who can access your physical location. As technology is rising and digitization has begun, your business will become invisible to everyone unless you invest in a website.
So to compete with others in this increasingly digital world, your business needs to get online.
5. Differentiate yourself and make your brand unique.
A website serves as a way of separating yourself from other brands, as you have a forum for creating graphics for your product, showing your unique selling points, exclusive offers, etc.
You can target the audience with a perfect website, looking for your services and relevant to your niche.
79% of users who read online reviews, believe them. So the website is a place to show positive testimonials given by your customers to combat any negative reviews.
Conclusion
So, now you have to make a decision about whether you need a website or not?
Hopefully, by now, you must have realized that the question isn’t “do you need a website for your business,” but “can you afford not to have a website in the digital era?” And the answer, if you want to continue excelling in the long term, is no. A website is one of the best investments any business can make in its future as returns on such investment are huge.