Have you ever researched something and found every bit of it intriguing? My hobby is neither reading nor researching, but I found it interesting exploring Google’s Hummingbird algorithm update. Probably you’re an SEO champ, and this is an old tale, but revisiting origins isn’t taboo.
When we talk about the most significant updates that Google has ever made, Hummingbird can’t be left out. It changed the face and meaning of search to date.
This post will let you learn about Google Hummingbird and the possible SEO (Search Engine Optimization) techniques to be incorporated to ensure that your website continues to enjoy higher rankings while providing the best user experience to your audience.
What is Google Hummingbird Anyway?
Google Hummingbird is a significant algorithm change for Google introduced in 2013. The update takes into count the entire context of a search query rather than mainly focusing on keywords. For example, a user may feed in a query like “the best handbags on sale,” the search engine will try to present the best results from all corners without focusing on specific keywords. Ideally, this is the best way to explain “Semantic Search.”
What Was It Like Before Google Hummingbird?
Google Hummingbird revolutionized the face of search compared to other updates like Panda and Penguin that were considered subsidiaries. Those who know search explained that Hummingbird never caused drastic changes like Panda and Penguin, which resulted in a loss of traffic for website owners.
However, its impact is still alive today and a gauging factor for website traffic, user experience, and ranking. Precisely, the Hummingbird update reduced the focus on Keywords, Long-tail keywords, and the mere fact of crafting content. It also tightened SEO practices providing users with a one-step forward experience on the search engine.
What Difference did Google Hummingbird Make in Search?
Google Hummingbird’s impact on search engine optimization (SEO) can be seen in several areas. Firstly, Google Hummingbird cultivated a new perception about the use of keywords. Clearly, it downsized the need for keywords in content, although they are still necessary.
The Google Hummingbird also impacted 90% of the global searches and is still vivid in the world of organic search. Precisely, it caused dramatic changes with conversational search, local search, human search, and voice search.
Here are some essential points to consider while drafting SEO strategies to ensure better ranking for websites after the latest update of Google. Let us take a look:
Conversational search: The update limits the need for Google-fu which helps users get refined results. You can also say that Google introduced Hummingbird to meet the growing voice-activated search and mobile searches trends.
Local search: Search engines have no brains like humans, and understanding a user query and providing the exact answer is a complex task. However, natural language processing and semantic search consider how humans think and help deliver quality results as per a search.
Google Hummingbird & Semantic Search
Semantics is a linguistic sphere that deals with the study of the meanings of words. In search, semantics improve search results by understanding a searcher’s intent through contextual meaning. Generally, it looks at the entire query (word by word) rather than diverting all the attention to the keyword.
For example, when a user feeds in a search like “cold coffee,” it’s pretty challenging to know what a user wants exactly. Here, Google will try to assess a user’s location, take into account the trending news and the best content related to the search before providing a search result. So when crafting content, try to cover different aspects of a particular keyword without compromising with quality.
Google Hummingbird & Knowledge Graph
It’s pretty tricky to understand what a mystery user intends to get with a given search. However, alongside its knowledge graph, Google’s hummingbird is a stepping stone to meeting searchers’ needs.
Google’s knowledge graph is an approach that cultivates the connection between words, and it is aimed at determining the best and most relevant answers to a search and not just links. It studies how words in a query are connected and then retrieves possible matches for the user query. This also takes us to;
Semantic Search & Semantic Web
The semantic web is vital to meet user intent. Mutually “Semantic Search & Semantic Web” have changed the meaning of search. Users can now get better answers rather than mere links.
What you need to know about Google’s 2013 Hummingbird.
Post the update; your website content must appear sharper because of the algorithm’s drastic changes. Advice is to work out things by yourself professionally or take assistance from SEO professionals. The companies handle such requests very deeply and leave no stone unturned until the customer is happy. One such Web Design Toronto company, will help develop new strategies based on this latest update by Google.
It aims to strengthen its performance in response to those voice commands and questions. So, make sure your website has content words optimized accordingly.
Google Hummingbird isn’t a scary update or a ranking factor that can see websites drop-down on traffic. It’s just an update that aims at a new course of action taken by Google to improve search. It is a step that helps the search engine understand the relationship between user queries and keywords. The primary goal is to provide a variety of relevant and all-around informative results to the user.
With that, understanding its role can prove beneficial for your content marketing campaign. Also, it can help extend your content, brand, or business to a broader outreach. If it’s true never to judge a book by its cover, Google’s Hummingbird algorithm update clarifies the phrase. There is a lot of quality content that satisfies user queries to the core than links that only prioritize keywords.
The first thing is to avoid being dependent on keywords because the Hummingbird algorithm ranks a website based on the entire search query, i.e. more extended than keywords. Meaning, your website must offer the right solution instead of just showing keyword-rich content.
Google’s Hummingbird update takes after hummingbird due to its accuracy and speed. By the time Google announced the new search algorithm, it had already been effective for a month. To date, the update is a fundamental element in the SEO world, with the fact that more and more online interactions are directed towards becoming humanized.
Kinex Media is a good source for more detailed information about Google Hummingbird. We have a team of experienced and up-to-date SEO and content marketing professional to help you understand the core principles of Google search. Contact us today!