When you are working with some Ecommerce portal, patience is something that does not work that well. Even a second’s delay would lead to drastic reduction in page views and would eventually affect the customer contentment and conversions. The visitors for your website seem to be affected greatly by the website speed. Also, the organic search rankings seem to get affected greatly by site speed. This is why even Google has incorporated site speed as the major factor in its ranking algorithm.
Technically, the most essential factor in determining its speed is the website size. For browsers, it takes time to download the code used for building your page. The items that it will have to get downloaded would include HTML, stylesheets, scripts and images. With designers incorporating more elements just to make the website look more innovative and engaging, the size of website tends to increase. With each new added feature, a new script or style sheet, he site tends to get heavier.
How to be sure that your website speed is up to the mark: Before you proceed to optimize your website speed, the most essential thing is to know the existing website speed. To analyze the site’s speed, you can rely upon resources such as Google’s PageSpeed Insights and GTMetrix. You can come across all the major attributes that are making your website fall behind.
Learn how to speed up the website: You can always come out with some brilliant ideas when it comes to speed optimization. But for ever-lasting results, you will need to make sure that you create an out-of the-box strategy. With some automatic tools and a little labor, you can expect to speed up your website. Here are some attributes that you should include in your strategy.
Optimize Images: So, we all know that images are the main culprits behind those slow loading web pages. An instant solution to this, is optimizing your images, which could be done while scaling them as per website layout. To justify the quality factor, most of the webmasters implement huge images and further scale them via CSS. This is actually where they fail. They miss the point that their browser would still load them at the full image sizes. Take in to consideration the fact that you have some image with a size of 1200 x 1200 pixels and you have scaled it down to 200 x 200 pixels. When the image would be loaded by the browser, it will have to load entire 1200 x 1200 pixels even when it is not than necessary. SO, a better option is to scale the image first and then upload it to the site.
Enabling Browser Caching: Do you know what the most annoying thing is for any visitor? It is when you make them download the same item every time they load a web page. When you enable browser caching, it temporarily stores some of the data on visitors’ computer. This way they do not have to wait for the data to resurface every time they visit your web page. The time for which the data remains stored over the browser depends entirely upon the browser configuration and server-side cache settings. To initiate the browser caching over server, you will need to contact a reliable hosting company.
Compression: Well, compression is simple! When you enable compression, it is more like assembling your website into a zip file. Compression helps in reducing the size of your web page drastically, which will directly impact the speed. As per varvy, compression helps in minimizing the web page by compressing 50 – 70% of the HTML and CSS files. This is definitely a hefty data that the visitor would not have to download again. The intensity of compression would depend upon web server and its settings.
Optimize Your CSS: When a user types your website’s url, there is a brief pause before the website opens. This pause depends solely upon the CSS of the page. Before the user sees your website, the CSS of the page starts to load. Depending upon how long it takes to download the CSS, the load time would vary. To make sure that your website loads quickly, you will have to optimize CSS. This would let the files download faster and hence letting the website access the web pages. Delete all those codes from CSS that have no relevance.