There is no doubt that blogging has become one of the leading tools when it comes to online business marketing. However, it offers the best results which you hope to achieve through your blogging effort only if your blog posts reach your targeted customers.

In this post, Kinex Media, a trusted website design firm, Toronto, talks about some of the very basic updates that, if you carry out to your blog, will surely offer you a great deal of help in enhancing its visibility among search engines. It will also help you in pulling higher traffic to your blog and creating greater leads and revenues for your business.

Guidelines to Write Blog Posts For Optimum Visibility:

  • One could very well start writing quality blog posts regularly on keyword-rich topics or themes, which might be once a month. These blog posts will do great to improve the results page rankings of your web browser and the overall exposure across the Internet. Since your blog article can be exchanged across various sites, you have the opportunity to rank well for your targeted keywords.

Keywords

  • Focus on 1–2 long-tail keywords that match the intent of your target reader. Optimizing keyword blog posts isn’t about inserting as many keywords as possible into your blogs. This does hurt your SEO because nowadays search engines recognize this as keyword stuffing
  • Include these 1–2 keywords in specific parts of your post. When you’ve a few keywords of yours sorted, it’s time to add them to your blog article. These all are all the main attractions of your posts, so you rank high in search results. Question is where to include these terms? It would be best if you tried to include your keywords in four essential places: title tag, headers & body, URL, and meta description.
  • You can go through your customer’s email database and other queries sent by them. It will give you a fair idea of what your clients are looking forward to hearing from you.

Client Queries

  • Explore various web-based tool-kits to find out the most appropriate content ideas for your blog writing. Google Adwords Keyword Tool is one such weapon. Use this tool to analyze some of the keywords or key-phrases that look forward to achieving good rankings. This keyword analysis tool will give you a reasonable idea of how these works by showing you exactly how many people there are searching for these terms per month.
  • Sharing your blog posts across different social network sites also helps you increase your rankings, as sharing means greater inbound links for the site and greater visibility across the Internet.

Social Networks

  • Make sure your blog is mobile-friendly (or has a responsive design). Google shows prioritize mobile-friendly results for all of those critical smartphone search queries. This is yet another example of Google’s firmly in support of mobile-friendly websites — true since the company modified its Penguin algorithm in April 2015.
  • There is another benefit of sharing your blog post on social media websites, which is securing a loyal fan following for your website or business. If your blog posts are of good quality, which your fans find useful and informative, they will monitor your posts regularly. It helps in pulling increased traffic and also creating awareness about your products/ services.

Quality Increased The Traffic

We hope these tips will help you in coming up with the best quality blog posts that also strengthen your website rankings, marketing your website and attracting more traffic towards it.

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