Within a few years of their incorporation, Instagram and Snapchat communities have grown to more than 500 million active users in total. The shift from Facebook or Twitter to pictorial clusters such as Snapchat or Instagram has created overwhelming business metrics into considerable advertising platforms.
Many marketing pundits agreed on the similarities between the platforms. However, there’s a difference between both the networks, and it propels the on-going battle to innovate new features to retain their user base and grow more leads.
Instagram was launched in October 2010, and within few years, its popularity exploded when Mark Zuckerberg bought it for whopping $1 billion and pumped much money to expand its horizons and to compete with the overgrowing popularity of Snapchat. Instagram’s active user base skyrocketed from 48.8% to more than 70% by 2017.
Instagram provides perfect user engagement and interaction via pictures and stories. It rides on the fact that people don’t have too much time on their hands to go through multiple pages and layers of content to access their closest friends’ updates. Instagram does it simply by using a minimal interface and non-intrusive design. The higher engagement has enticed businesses to focus on this mobile photo-sharing platform for brand building and high-end user growth for their company.
Instagram’s popularity has forced businesses to utilize their energy on it and focus on creative juices to take their content in front of the people. Hence, Insta has become a secret recipe for many content marketers and learners to harness the hidden potential and crop various ideas to rejuvenate in the future for fruitful results.
Instagram helps companies to find the right kind of audience with 10X more engagement rate than Facebook. Since Facebook owns Instagram, it’s easy to manage adverts on the network through the Facebook business page.
Currently valued at $20B, Snapchat paved its way to becoming one of the most popular media sharing applications that got its share of love from youth, who were fascinated with the 10 seconds auto-destruction photo feature.
Since millennials are contributing heavily to the world economy, Snapchat perfectly targets them. Just for a glimpse, they have held accounts of spending approximately $1.4 trillion by 2020, 30% of the total retail sales.
Even though Snapchat is a popular platform, it still has a long way to reach the level of what Facebook, Twitter, and Instagram have become. It doesn’t mean that you start ignoring the fact that Snapchat is the next big thing because it forced Mark to spend $1 billion and also spent billions on reinventing Instagram to tackle the ever-growing popularity of Snapchat.
Snapchat’s 10-second video story feature created a revolution in the marketing world, and people of different ages, especially teenagers and young-adults, started their video blog series doing different things to spice up their audience’s interest.
Companies like Everlane, General Electric tested the content in small batches, and after seeing the results, it wouldn’t be wrong to call it their de-facto marketing platform.
Beneath is the infographic made by One Productions that will throw light on the on-going battle between these two channels and which one you should place higher on your priority list, according to your business’s nature and strategy.