Have you ever thought about what all it takes to create a website? Well, if you are a designer, then you must probably know that building a website that is not only easy to use but also looks beautiful at the same time, takes a lot of effort, time, and resources. The worst part is that sometimes, even after investing so much on the website, visitor disapproves of the website. In case you are looking forward to creating a SaaS website (Software as a Service), then you should take into consideration a few elements.
In this post, we will be stressing upon the aspects that you will have to consider to build your SaaS website.
A Killer Value Proposition
By value proposition, we are suggesting you specify all those elements that make your business something ahead of what others deliver. You need to communicate what you do for the customers and why you are best among all? What should they choose you? This is your chance to convince the users within a single sentence. So, follow this principle:
“what you do + why you do it best = value proposition.”
Have a look at a few examples. Salesforce and Sendgrid are very well implying why they are the best.
Consider the latter, where the company explains it all in a single sentence. Sendgrid says:
What do they do: Email delivery & Why are they the best: It’s simple.
Use Call to Action
Once you have communicated the users about what you do and why you are the best, the next important task would be telling them what action they should perform next. In most cases, it has been seen that the users respond the best to call to action buttons. Typically, most of the websites make use of call-to-action buttons to inform the user about where to sign up or sign in. Some perfect examples would be:
Hubspot displays two buttons and one link. The best thing is that all three of them take the visitor to unique areas.
Mailchimp is another example where the company very tactfully makes use of a call to action button in red colour that also specifies ‘Free’ as a value proposition.
Would you ever buy a product that you have not seen yet? Definitely, not! We expect at least to see a few pictures of the product before planning to buy it. That is why for your SaaS website, you will need to use images of the software that you are selling.
Have a look at Sprout Social; the website lets the users see each feature of the product in the best way while accentuating the prime features.
There are chances for people to read your features, while others will prefer simply to focus upon how it looks. So, make sure you write about the features and display the image as well.
Sometimes images alone are not sufficient to deliver the exact message. That is when you can rely upon videos to convey the message. As an e-commerce store owner, you might be displaying videos to the visitors so that they get to watch instead of reading the text. The task here is to rely upon video hosting services that offer an insight into the analytics. This way, you can know how much content did the visitor paid attention to.
In most cases, people ignore the factors such as ideal length for the video and end up posting videos that range up to a few minutes. The visitors usually abandon the video after watching it for a few seconds, so the task is to convey the message within a confined period. The best videos are those that are shot within 30 seconds to one minute. Make sure that the exact message is conveyed within the initial seconds. The video should include product pictures and text as well.
Dropbox follows a fantastic strategy where they only use videos to convey the exact message.
Make sure you check out our post on How videos can increase the conversions for Ecommerce Business. There are some great tips that you can accumulate through this post.
Users love it when some brand offers them the facility to try on their product or services before they purchase it. You can let your customers use the data and test it by offering trials. Most trials run for one to two weeks and do not require any sort of debit or credit card details. Netflix is a perfect example of how to offer users some trial before they decide to continue the subscription. It is quite common for all SaaS companies to offer a free trial.
Placement of the “Trial” button is another attribute that you should be taking into consideration. Help Scout’s homepage does it very well through the use of a big green call-to-action button.