The ‘content marketing’ has been the prime point of mainstream marketing in recent years. Believe it or not, most ways of marketing are based on short-term targets. You have to build something different in place of them sooner or later; otherwise, you may damage the reputation of your company or lose interest from people.
For instance; a direct mail might bring a handful of new customers, but it will eventually be scrapped in the dust and you will have to rethink of new model and layout to send at due date.
Similarly, a billboard will grow tiresome with time, and it will ask for the change or a new place to display the message.
Remember that; the conventional solution is nothing wrong so long as you have good ROI. Marketing should be prepared for the long term, however, and if you’re planning to stay competitive for the long term, it’s time to think differently and wear a new hat in your marketing position to boost your company.
Inbound marketing strategies such as SEO, SMM are undeniably successful but they are slow to achieve acceptable results. Therefore, content marketing is no replacement for the long-term success of creating a stable website.
Following are the reasons why content marketing is an integral part of everyone online marketing strategy
- Content is an integral part of SEO. Without it, SEO is doomed to fail or won’t bring sustainable results for a long time. Moreover, content increases domain authority and acts as the ‘real estate’ for the business.
Content encourages people to sign up for the follow-up. When a visitor gets influenced by the content and finds all the relevant information, which he is looking for, then; he doesn’t wait moment to fill up sign up form.
- It provides important material to run successful social media campaigns.
- It bridges the gap between you and your peers. Simply put, you can build a healthy relationship with other important online brands.
Beside the common known fundamental aspects of content marketing, it also adds positive remarks in the overall digital marketing success or simply say, it fuels the marketing juggernaut to create dominance.
Attracts New Traffic
Whether you’re hosting guests or simply creating content for your website page, people are likely to find the content and click on the link. Nonetheless, the material you write should be correct, non-plagiarized and free of grammatical errors etc.
Nonetheless, you can interlink with the related topics and promote clicks in your content for the websites you list.
Earning Impeccable Reputation
All goes with creating credibility in marketing world. Therefore, if your website is stopped by a tourist, your content will gain attention and give him everything promised in the glimpse of the search engine (meta-tag and meta-description) or social media.
The bottom line is; as long as your content is well-written with proper theme detail, it will find its place on the web. It will!
It can influence conversions
Assume that you have created an original and well-written content from the start and unlike other online content marketers, you have not only scratched at the surface, but have dug deep to find the treasure in your content.
However, by doing this all, if you put CTA (call-to-action) in your content, you increase chances of conversions.
Create Separate Stream revenue
Once you have carved out content, it is yours forever. You can generate revenue by showing it as separate service of your company or simply by creating eBooks or whitepapers.
Evergreen Content is Forever
The best about content is; it never ‘decays’. No matter how much time elapses, content will always be there to offer information to the readers. Let’s us, you created a lot of content on Etsy when people were infected with its viral trend. No, we aren’t saying, Etsy is out of business, but trend changes.
Today, say content isn’t important to the current trend in Etsy, but there are a lot of academics, readers who want to read old content and gain insights into what worked back then, and what could come in the future. “Story is repeating itself” Eh?
Besides that; people are still searching for tips or stories, and never get out of fashion.
No matter how old your content or new discoveries have been made regarding human behaviour, technology etc., you can always spruce up old content with the new and create a perfect post for your readers.
The bottom line is; content never loses its value as it will be theoretically relevant till eternity. Hence, content marketing is the perfect long-term investment.
Every Piece of Content Becomes Your Real Estate
Who doesn’t want to make a real estate investment? Okay, everyone, I think. For the same way, your real estate is the content on your website. Unless you take it down, or change the URL or its location, it will still be there to act as your web asset.
Know that you are not in charge of guest posts; they are under the charge of the website owners, and you have less ownership of the content. Hence, creating the content for your blog is always there for you to take down or change if you ever feel the need.
Content is Mathematics
If you remember compound interest calculation during your mathematic classes in high school, then you are getting an idea what I am trying to say here. As you earn interest on your investment, your principal grows significantly. Content works similarly – and that’s why I related it with mathematics. Suppose if you publish thrice a week, you will have 156 pieces of content by the year’s end.
And add more 156 pieces by the end of the following year and so on. After that, you will have a lot of content in offering to your targeted audiences and your readers will follow or will be around till you feed them with well-written and original content.
The Content May Evolve, but it will Never Be Irrelevant
Evolution is the on-going process, which has been settled upon by many noted scholars and scientists. And simply, it’s an unavoidable natural process. As the content continues to grow.
But the path evolved from it doesn’t become irrelevant. None of the original material on the site will take the spot.
Content marketing has become viral in the past few years and businesses are shelving a lot of money to produce a spectacular video covering the market and affecting their targeted client base.
This does not, however, impact a bit the web marketing. Most people thought; content marketing days are going to move backwards but people continue to read long and insightful posts.
Unlike all other digital marketing firms, content marketing is the long term strategy. The more you put, the more you get. The sooner you do; the sooner you reap benefits.
It all depends upon your business decisions. Everything takes time, and when you are talking in terms of content, and then you have to be patient for creating unique pieces of content.