We are soon jumping in next decade and there is no scope for SEO getting any easier. Considering the constant updates, it has become more sort of a daunting task for the digital marketers.
With many improvements taking place in Google’s algorithm, there’s no explanation why search engine optimization has become a field that is constantly evolving.
Given the need to adjust the tactics according to the latest algorithms, some optimizers do not rule out tactics which are of no use.
We’ll be deciding the SEO via this article that you can stop doing right now.
1) Building more links for higher ranking:
There was a time when the way SEO operated was building ties irrespective of the connecting domain. This technique used to lead to a higher but no longer rating of a website. Your website was likely to rank higher by doing so.
We are not saying that this strategy does not work anymore. It is still one of the top most ranking factors, what all has changed is the process. As per all the current update, it is important that you focus upon the quality of backlinks rather than quantity.
2) Content that is keyword rich content:
It was long ago when writing and posting content with exact keywords used to do the trick.
However, with use of latent semantic indexing (LSI), content of each web-page is crawled by the search engine. This is when the search engine combines the most common words or phrases and considers them as keywords for that web-page.
So, make sure that you are not adding word to word keywords instead place relatable keywords or synonyms, so that the user relates to the content and the search engine also manages to understand the target keywords.
3) Focusing solely upon links & content:
It was nearly 5 years ago when SEO was all about getting hefty links, immaculate coding and average content. Jumping to the present, most of the websites have a brilliant social media presence and surprisingly these sites are ranking amazingly well.
This indicates that social interaction definitely plays an important role in recognizing the criterion for the ranking. Sites with large follow-ups continue to get more visitors, more connections to the back and ultimately higher traffic. Thus, as a whole relying solely on links and content does not benefit.
4) Higher number of pages gets more traffic:
If you are still living by the notion that more number of pages, grab you more traffic than you are mistaken. As discussed earlier in case of link building, it is the quality that matters and not the quantity.
Perhaps of adding content just to get more pages, you can focus on adding quality content even if it is less. Note, what matters is consistency, not the content. When it comes to detecting the poor stuff, Google’s Panda algorithm has an eagle’s eye.
There are chances for you to get penalized if the quality of content seems compromised.
5) Higher ranking brings more traffic:
Unless you believe in the fact that higher rankings are responsible for more search traffic then you may be mistaken. More users can see you on listings but that doesn’t mean you can expect more click-throughs.
It is primarily due to a poor keyword strategy, where you concentrate solely on ranking for non-field keywords. Other reason could be poor meta descriptions that fail to appeal the user.