The 2020 holiday season is approaching fast, which is why e-commerce businesses need to start rolling up their sleeves. With strict physical distancing measures in place globally that probably won’t go away anytime soon, online stores are already looking for means to cash in holiday bucks. As per the stats by The National Retail Association, online sales can rise from 7 to 10 percent during the holiday season, which is why e-commerce companies are hoping to cash-in better profits this year.
The success of your store could be expected when you indulge in steps such as updating your website, optimizing order fulfilment and optimizing internet marketing.
Here are how we believe you can achieve your sales goals better.
1. Optimize for mobile
As per reports, mobile e-commerce has grown by 28 percent in the past decade or so, which is more than twice the 13 percent growth rate experienced by desktop e-commerce. With more than 50 percent of online sessions taking place on smartphones and tablets, you can experience a guaranteed loss of customers if you are missing the mobile and tablet spots. Luckily, you still have time to implement responsive design and make everything from your emails to website responsive.
2. Loading Time for Websites
Having slow-loading product pages, that too during the busy holiday season, means that you are yourself creating a tunnel for letting the users abandon your site. Nearly 40% of the visitors will prefer leaving the website if the website fails to load within three seconds, 79% of these customers would not return if they are unhappy with the website’s load time. All this could be managed better when you implement traffic management and utilize optimization tools to alert the visitors of the downtime and slow performance. Google’s Chrome DevTools and Magento’s extension New Relic would help you in handling the potential performance bottlenecks.
3. Make it personal
When you personalize your content and online experience to reach individual users, you will have to consider attributes such as his or her history of interests, behaviours, and past transactions as they all can go a long way when it comes to increasing sales. The purpose is to let the customers realize your high-CLV (Customer Lifetime Value). You can segment your email list and make the customers feel privileged while sending personalized and targeted content.
4. Integrate social media
You can engage more and more audience when you are adding social sharing buttons to your product pages. It is, after all, an easy and effective way to let your customers know about all the products and services you are readily offering them. Offer links to social media sites such as Pinterest, Facebook, Twitter, LinkedIn, and Google+ so that your satisfied customers turn into salespeople that the rest of their social circles can trust.
Other than making such optimization changes in the website, you can also check out our post, How To Engage & Convert Visitors Within First 20 Seconds for better conversions (Part-1) .