The search for a functioning website has reached too far, which is actually the primary reason that most businesses have made sure they have a website that reflects their company priorities and objectives in the best way possible.

Some of the newly launched websites are designed either by the respective founders, or by some website designers in maximum cases.

The chief issue is to accommodate the customers by providing those services and usability they trust in the navigation of the website.

It is critical for this that you put in a lot of work and come up with something visually appealing while being usability loyal. You must be thinking that everything is quite easy to manage; all that you need to do is to gear up your marketing strategy and get in viewers.

Still, is the question whether the people here actually sign up or make any purchases? Okay, that is not so in most situations! Rather than merely concentrating on traffic, beautiful architecture or fantastic user interface, it’s best if you take the time to build something that’s centric on conversion.

Rather than focusing exclusively on the interface and user experience, it is a safer option to concentrate on developing a Centric Conversion Model (CCD). The whole emphasis of a Conversion Centric Design is on developing interactions that push users towards achieving their business goals.

In this situation, the main idea that follows is to understand the consumer experience and eventually push visitors to the funnel for sales. Here are the concepts you need to adopt when constructing design elements as per a centric design conversion. Let’s start by classifying the factors as Design & Psychological factors.

Design Elements

1. Encapsulation: All that you have to do under Encapsulation is to form a frame around the areas that you wish to highlight for the visitors. This way you could be sure that the information that deserves attention is displayed very well. You can make use of images, graphics, or some frames around the areas you wish to highlight. You can encapsulate Call-To-Actions, feedback, or other highlighting areas.

2. Contrast and Colour: One of the most basic design aesthetics is colour and contrast of the website. It is important that you maintain a colour scheme that manages to evoke the right emotions. Make sure that the scheme is pursuing the user to take the desired action. Focus upon the hues that you are using for signing up, buying or other areas that need to be clicked.

3. Directional Cues: As the name suggests, the purpose of Directional Cues is to direct the user towards a particular product or service. This can be done while using a slider image that shows a man or woman pointing to or looking at the target area. You can use arrows or some other navigation tools for pointing towards the desired area.

Psychology Elements

4. Creating the Need for Urgency and Shortage: As per Decision Theory, it has been observed that people are more hesitant to lose a product as compared to acquiring something. This is called Loss Aversion and is responsible for prompting the visitors to sign up or purchase something from the website. Leading portals like Amazon have been using this technique for evoking a sense of urgency amidst the users. A simple example of this would be, “Want this product tomorrow? Order within X hours, Y minutes”.

5. Offer trial before purchase: Gone is the time when only street vendors were in a practice of offering ‘try before you buy’ facility. Online world has already started to catch up with the try and buy facility. It would be a reliable psychology strategy for a Conversion Centered Design.

Offer trial before purchase:

6. Social Proof: Make sure you are letting the users be a part of your social initiatives. Users love it when you include them within your group and offer them freedom to make essential decisions. Some forms of social proof are endorsements, feedbacks, case studies, user generated content and number of likes and shares for the content. So, make sure your website displays relevant proofs over the website.


Previous Next