Viral to Vital: The art of Influencer Marketing

It is not a hidden fact that data is the new oil of the era, and so is the importance of the person influencing that data and using it.

Infact this fact has become an onset of interesting new phenomena’s that were present before but not identified like today “Influencer Marketing.”

So, what is the Buzz all about?

Ø What is actually Influencer Marketing?

Influencer Marketing leverages the power of an established influencer who has built up a large following and strong brand credibility in a particular niche to promote a brand, endorse a product, or co-create content to raise brand awareness and drive sales.

With the smarter shopping and selling techniques, marketers were able to identify and record customers behavioural patterns where people were more inclined towards emotions, relations and magic instead latching on product or service offerings. Creating an era of effect and react around.

And with the added exposure of social media, this stimulus has gained momentum. Not only are people listening but sharing their experiences over regular interactions creating a bond allowing mindset to form a bandwagon effect that aligns with the business goals like:

• Capturing client base
• Retrain customers
• Driving customer loyalty
• Maximizing customer lifetime revenue

With so many benefits in a basket, influencer marketing is wholly exploited. Various opportunities are created and grabbed by using celebrities or experts having different customer base potential.

There need not be large following to become an influencer at least not at the initial stage, anybody with a strong voice or unique talent can begin their journey of an influencer.

These voices from a Micro influencer are infact better heard and are acted upon than well-established celebrity that is due to higher trust value incorporated in them.

Micro-influencers are folks that have approximately 1,000 to 1,000,000 followers/audience members on different social platforms and are considered specialists in their respective niche.

These influencers can vary from travel experts to financial insiders and so forth.

Though their audience is in lower quantity, they make up with the quality of audience interactions they possess. As, the smaller, more focused niche experts connect on a deeper level with their audiences and generate higher engagement rates; in short, they are more accessible.

The facts supporting the statement are quite jaw-dropping infact. It states that micro-influencers have 85% higher engagement as compared to macro-influencers.

Also, they have additional benefits of lower investment and higher returns, making it the most darling choice for any marketer.

Even if we sort the options of carrying Influencer marketing campaign but from where?

There are influencer marketing platforms for that purpose.

• What is influencer marketing platforms?

An Influencer Marketing Platform is a software solution designed to support brands in their marketing campaigns directed through influencers. The platforms can vary from size, shape, but the goal is to help a marketer discover influencers, manage, and measure the success of their partnerships and continue to grow.

The major aspects of the Platforms include:

• Influencer Recruitment
• Influencer Selection
• Workflow Automation
• Analytics
• Optimized Distribution

These are very crucial marketing resource for marketers and advertisers, as it allows vast searchable databases of potential influencers using clever algorithms.

This technical support not only allows forming a blueprint frame but a supervisory platform. That fulfils the major goals of relationship management, campaign management, influencer marketplaces, third party analytics, and influencer content amplification, and so on.

The most sort after option that one could indulge in is Instagram. But the question is, why are people so attracted to it? Or in better words:

Why Instagram Influencer Marketing?

Instagram being almost $2 billion industry that is booming and has been taking the internet by storm with each passing day has made it one of the most popular choices for marketers to grab customers.

Instagram has become the platform of choice for influencer marketing with 800 million active users.

The emergence of Instagram influencers opened up doors to enormous opportunities for businesses looking to market their products to their target audience authentically, and thus the ‘paid post’ phenomenon was born.

Marketing influencer helps brands to meet their target audience in a way that feels much more authentic than traditional advertising.

For example, if you’re following a fashion blogger for their enchanting photos or appealing captions and posting about beauty hacks that save their day or their skincare regime. Then you’re more likely to remember the brand and buy it for your next shopping spree because you like it and trust it. Does that make sense, right?

This is what marketers are targeted for as with changing time browsers are turning techno-savvy, making them turn blind eye which means that we are becoming essentially immune to advertising.

Thus, installation of trust and personalization is what can curb these effects, and that is why Influencer marketing is in!