Businesses work better and generate profits, especially marketing agencies, when they able to retain their clients for long and convert them into their lifetime ones. But seriously how can one do? Knowing the cut-throat competition in the market where competitors are desperately trying snatch away all you have to feed their bank accounts with fat cheques ; it’s really important to know how you can do it.
To know how to retain your customers, you need to know how much profit you earn from them in a year. Suppose if a client is worth $1k-2K in profit, it may like to remain with you on an average of 5 years. Hence, your profit for 5 years of a lifetime would be $5K-10K.
Increase and enhance what they are spending with you-
Once you have built the trust by working in the direction and bringing results to the table, you are likely to take the partnership to a whole new level.
If you are offering other services that your client hasn’t bought, but will be beneficial for him and its business, changes are; they will buy it from you than buying from a stranger because the trust factor is there already.
Best to evaluate the selling opportunities is to brainstorm what your clients and customers are a face or usually face. Prepare the list and see how our other services can really work your clients and how they can gain from you if they consider it.
The bottom line is; the more your clients are using your services, the fewer chances are of them to switch your services with another. Hence, you need creativity and brainstorming to find out how you can pitch other services without losing the client.
Retaining customer for longer
Undeniably, very few businesses have a master place to retain their clients’/customers’ for a long time. All the time, your clients are being approached by your competitors and chances are they may slip away if you bring satisfactory results to the table.
To retain your clients, you need a good sort out and designed retention plan – and not worrying what other guys are doing to hurt your business. If you continuously find ways to improve the financial status of your clients, they will never run away from your services or leave you. Hence, the trust factor is equally important to working ceaselessly for bringing results.
Once you gain the unbreakable trust of your clients and know they will never move away from you; you can focus on building solid planning with more confidence to make things work better.
To retain your clients, you have to think outside of the box and sell your other services that can benefit their business and improve their financial statements at the end of the day.