Ella and Ross
Increasing Engagement By 70% Through Design
-
- Increased the trust of their prospective customers through immersive product storytelling.
- Crafted an advanced search filtering system to streamline product discovery for the users.
- Implemented mobile-first optimization on their website to ensure a frictionless shopping experience.
Project
Ella and Ross
Niche
Affordable Luxury Home Furniture
Industry
Home Decor & Furniture
Technology
Shopify, JavaScript
About Ella and Ross
Ella and Ross have redefined the home decor market and positioned their brand as the one-stop solution for cost-effective luxury home furniture. Their core philosophy is to celebrate the home as the foundation of a great life. Most of their collections are basically a fusion of world-class craftsmanship and modern design. That’s how they are able to blend unmatchable comfort with unparalleled sophistication.
They have an extensive team of high-skilled artisans who use the finest materials for crafting home furniture that has a distinct origin. It ensures the furniture completely transforms the living spaces. One of their USP is to focus on maintaining high standards for materials so that the quality of furniture is truly top-notch. Alongside this, they craft trendsetting, sustainable furniture that aligns with their values. Their mission is to help customers find their personal style through a wide range of home decor products.
Services
Major Web Design Challenges Faced By Ella and Ross
Insufficient Trust Building Factors
Selling home furniture items such as sofas online is quite difficult because customers can’t feel the fabric or even sit on the cushions. Furthermore, their old website didn’t even have the close-up imagery or lifestyle photography of their home furniture products.
High SKU & Variant Complexity
Their catalogue grew extensively and included hundreds of chairs, tables, and other home furniture pieces. But their website didn’t have efficient filtering options based on the material, colour, and price, which led to high bounce rates.
“Add to Cart” Friction
Did you know that most of the furniture browsing happens on smartphones? However, looking at their furniture pieces on the small mobile phone screen was very clunky. In fact, the users also struggled because of their site’s tiny buttons and complex forms as well.
How Did We Provide Solutions For These Challenges?
Building Visual Trust
Advanced Search & Navigation
Mobile-First Optimization
B2B Trade Portal
Technical Optimization
To overcome the trust issues of their prospective customers, we focused on high-quality visual storytelling. In the furniture industry, if a customer is unable to physically test a product, then that must be compensated with perceptible feedback. This was achieved by integrating zoomable imagery, 360-degree product rotations, and impeccable lifestyle imagery. We also crafted the user experience of the website in such a way that the furniture pieces were placed in fully styled living rooms instead of a white background. This kind of design helped the user know about the scale, light interaction, and the fabric texture.
Final Outcomes
Web Design Success
- 82% increase in organic traffic within 4 months after launch.
- 110% growth in revenue from online sales of their furniture pieces.
- Page speed improved from 7.4 seconds to 2.1 seconds.
- The usability score increased from 58 to 95 in UX audits.
- 85% of reduction in the “Critical Layout Shifts.” It led to a much better browsing experience.
- 45% decrease in the bounce rate for mobile users.
Conversion & Retention
- Client’s ROI increased by more than 3.5X within 6 months.
- 40% reduction in cart abandonment rate for their big-ticket home furniture items.
Salex
Kinex did a wonderful job in refreshing our website. They took the time to research similar companies to understand our goals. The website is both functional and attractive which is exactly what we wanted. They also managed to complete the project on time!
