How To Achieve A User Centered Website

For whom are you designing the website? Users! Then don’t you think you need to consider user-centered design instead of focusing on fancy ones?

By including only high-tech features and forgetting about users’ ease, you are not doing any favours to your brand or company. When your sole purpose in designing a website is to catch users’ attention and convert your leads into permanent customers, then your primary focus should be going with the user-centered approach. Here we will discuss how you can achieve a user-centered website.

Why is user-centered design important?

When discussing how to create a user-centric website, it is vital to know why you need it. Here are some of the perks of going with the user-centered designs:

• Eliminates the requirement of excessive re-designs.
• You will design safer and more effective products for your audience.
• More user engagement because of a higher customer satisfaction rate.
•  Delivers positive user experience and increases loyalty among customers.
• More sales because of high customer satisfaction with your products and services.
• Reduced costs, delays, and risks because of lower chances of coming up with unsatisfactory products.

These are some of the benefits of going with the user-centered design principles. Now let us proceed to see how you can achieve it to impress your users by offering them smooth website navigation. 

How to achieve a user-centered website?

While designing the website, along with concentrating on the business objectives, it is vital to focus on easy navigation for the users. Let us see how to develop a user-centered website:

• Stay simple with your designs

To stand out in the crowd, designers often make mistakes by going with complicated designs. Adding more advanced or tough-to-use elements in your website won’t do any good to your business. It will only make the navigation process more challenging for your audience. So staying simple with your designs is the key to success.

Keep your website clutter-free by avoiding unnecessary or tough-to-use elements in your designs. With this, we don’t mean to stay limited in your designs. You can include as many details as required, but they should be relevant to your services and add value to your website.

Keep your website easier to navigate, and your highly informative content will increase your business’s traffic.

•  Maintain consistency in your designs

In digital marketing, it is vital to stay consistent in your designs. Users do not read; they scan the website. So, while creating the website, ensure your webpage is self-explanatory. Refrain from letting your users think; they should get the information quickly they are looking for.

Users get familiar with your website when they experience consistency throughout the website. It will also help to build credibility and trust among your target audience.

Ensure you use a similar visual style, colour palette, and straightforward typography across multiple channels to convey professionalism. Your readers will develop familiarity with your brand that remains consistent on various platforms.

Ensure to go into minute details like specific colours, font styles, etc. So, maintaining consistency will help in providing a familiar experience to users with great-looking website designs.

• Design a responsive website

As per Statista, last year, there were 15 billion mobile devices. However, the number is expected to reach 18.22 billion by the year 2025. The rising number is self-explanatory about how important it is to develop a responsive website.

Though people do internet browsing on desktops, today, everyone is in a hurry, and users like to access the website quickly on their handy devices. It can be on mobile, tabs, laptops, etc. As users are using websites on multiple devices, making your website responsive is necessary.

When users navigate through your website freely and get the information, they will find it more user-friendly. They will like to make repeated visits and recommend your website to others, resulting in increased traffic toward your website and, thus, more sales.  

• Quick page-loading speed

First impressions matter! Nobody likes revisiting slow-loading websites.

Think from a user-centered research point of view and then analyze how patiently you can wait when a web page is getting loaded. At most 2-3 seconds! The same holds true for your website visitors too.

So, while designing, you need to take great care about website loading speed. This is crucial because the longer it takes, the higher customer dissatisfaction and increased bounce rate will be.  

Nobody wants to spend an extended time finding the required information, and so do your readers. It doesn’t matter how good your products are. If the website takes more time to load, your users have a high chance of leaving the website even before looking at the searched product or service.

Thus, page loading time plays a significant role when you are creating a user-centered website.

• Easily findable contact information and CTA – call to action

When you are designing a website, let users contact you in need by quickly finding your contact information. Finding your contact details – email address, phone number, online chat, or social accounts- should not be difficult. Remember, you need to be available for your users until they complete the checkout process.

Similarly, your call-to-action buttons also need to be designed carefully. The usage of a suitable CTA will increase your click-through rate. Think innovatively about where to place the correct CTA and how many CTA’s should be there on each page.

Placing the valid information and buttons in the right place will surely give you good results.

Closing Words

Going with the user-centric design is a positive tactic when you are considering getting a new website design for your business. Developing the designs after thinking from the user’s perspective means you build a deep empathy toward them. 

You understand the audience reaching you and opt to come up with tailored answers to their questions. After all, you are designing for the people. So coming up with heaps of innovative ideas for achieving user-centric ideas will surely give you fruitful results.

Try our above-discussed ideas and launch your user-centered website to convert your leads into permanent customers.