Many online businesses are focusing all their efforts on getting better conversion for their website.
Admittedly, that’s extremely important for the growth of your business. In many of the cases, conversions ultimately translate to revenue. They encourage products or services sales and contribute to your bottom line.
But before people can convert, they need to find your website first.
Growing a website and ranking it on top of the search results takes time. It makes creating content that is unique, relevant and consistent sharing for months and months on end.
So, it signifies that your company will grow slowly on search engines, as the traffic coming to your site is also slow.
But you all wish to get a massive jump in traffic to your site to reach your target audience.
Would you like to know how to get your website noticed?
Before we move ahead with top hacks to get infinity traffic boost, let’s look at some of the fantastic insights that show why it’s essential to get your website ranked on top to generate traffic to your site.
Now question arises!!
How to Drive Traffic to Your Site?
1. Target topics relevant to your niche with search traffic potential
Above mentioned insights prove that to achieve stable, long-term results Search Engine Optimization (SEO) is one of the best ways. As long as you rank high on search engines, you’ll generate massive traffic to your website.
So, for this, we need to cover topics relevant to business with high search traffic.
It involves:
- Finding high-volume keywords with low-competition.
To find such keywords, you can check the Keyword Planner tool or Ahrefs Keyword’s Explorer. You can enter one or a few keywords and also check the related keywords suggestions list.
Then you can filter this list in Ahref’s Keyword Explorer by two essential metrics:
- Search volume
- Keyword Difficulty
It gives you an available list of low-competition topics with decent search volumes and low keyword difficulty.
The very best topics are a combination of high traffic potential, low competition, and high business value.
- Use Ahref’s Content Explorer Tool
It will give you a list of relevant pages that get lots of organic traffic along with their domain rating.
For example, if you are a digital agency, you could easily create content about “how to drive traffic media to your site.”
Learn more about optimized content creation in our step-by-step guide for writing a blog post that ranks.
2. Revamp Your Old Blog Posts
It’s essential to update the articles that are no longer evergreen as per Google, and you must upgrade and republish the content on old blog posts.
As we know, SEO is not just a one-time approach. Even if your blog post is already ranking high for your target keyword, competitors may try to “grab” the top. Google may also “downgrade” your rankings if your blog post becomes outdated.
So you need to keep your articles and their content fresh and up-to-date to maintain your rankings stable.
To find the pages with decreasing traffic, check your Google Analytics.
- First, you should find a post on your site that has gone out of date.
For example, our blog ‘SEO case studies’ was outdated:
- Next, we updated and improved the post.
Correctly, we updated the dates and added new niche projects and proofs with the latest screenshots for trending Fitness Equipment Niche:
- Finally, we updated the new post to make the changes live and you can see the results.
3. Optimize For Google’s Mobile-First Algorithm
This update means that Google gives the first preference to the mobile version of your site.
So, how to check if your website is mobile optimized or not?
Well, you can do so with Google’s free tool: The Mobile-Friendly Test.
This useful tool tells you if your site is optimized correctly for mobile devices and gives you specific recommendations to make your website better:
You can also check out our guide for ‘Best Mobile Optimization Practices’
4. Publish Viral and Relevant Content
You might think that is there any secret for creating which type of content goes viral on just after publishing?
No! That’s not true as everyone would do it.
But inevitably, you can focus on one crucial thing with which your content may go viral soon.
Content with lots of visuals spreads like wildfire as people love to watch than read.
These visuals can be a group of images in a carousel form, infographic or an attractive sales video.
The type of visuals doesn’t matter that much. What matters is that you must use visuals in your content strategies.
Why?
The answer is infront of You :
5. Add Captivating Content to Your Social Media Channels
A common mistake we all make is that:
We share our content on social media without giving visitors any reason to click on them.
Do you know?
Adding unique and convincing content to your social media posts can increase your Click through Rate.
For example, check this post of ours that give value to users and our unique features, which would grab their attention.
As you can see, that extra content has resulted in a tremendous amount of engagement
6. Retargeting Website Visitors with Facebook Ads
As we know:
Running ads on Facebook is getting expensive.
But running retargeting ads on Facebook is not too expensive.
This is how it works:
- Firstly, you should create an ad on Facebook that would send people to a particular web page or any blog post.
Here’s an example of our retargeting ads running on Facebook:
- Next, you should target people that have visited your site in the last month or two or six:
- Finally, run the ad.
You’ll surely notice that your CPC is relatively cheap as compared to most other types of advertising.
7. Improving Your Organic Click-Through-Rate is Essential
Do you know?
If you want more traffic to your website, you don’t always need higher rankings on search results.
Instead of this, you should lay stress on improving your website’s organic click-through-rate.
Example: let’s say you rank on #3rd position in search results for your targeted keyword. And your CTR is 5%.
And let’s state that you double that click-through-rate to 10%.
It means you just doubled your website’s organic traffic, without even improving your rankings as you are on #3rd rank in both the cases.
But the question arises on how to improve your CTR?
Here are some excellent tips:
- Try adding several stats to your title (like “95 %”)
- Write a compelling Meta title & description
- Do A/b testing for different titles and see which one gets the best CTR
- Include your targeted keyword in your URL
8. Writing guest posts
Guest Posting is a tactic where we write for other’s website that have high domain authority. And in return, the site owner will usually allow you to link back to your site.
The benefits include:
- More referral traffic;
- High quality backlinks (which correlate with rankings);
- Increased brand awareness
But the biggest challenge with guest posting is finding websites and whether they are willing to accept our articles for guest posts on their sites.
Most people use Google search properties to find sites using query like “write for us” for a targeted topic they want to contribute for.
But there’s a problem. It is tedious and time-consuming process.
How can we solve this problem? We should not only limit sites with a “write for us” page as most of the websites accept guest posts from professional writers, even if they are not advertising.
After all, everyone admires for free content on their website.
The easiest way to find such sites is with Ahref’s Content Explorer.
Enter any word or phrase and then check “one article per domain” switches and also make sure you don’t contact the same website twice.
After finding relevant sites, you can work with the topic and content as per their criteria and once you are ready with the topic below is the email format for contacting the site’s editor for getting your post approved.
Conclusion
In this post, we have included tactics that are free or require limited resources, but they are beneficial, and surely, you will see a drastic increase in your website traffic. Of course, if you have the budget and are willing to spend, don’t forget that you can always buy paid traffic from platforms like Google, Facebook, Twitter, etc.
At Kinex Media we have a team of certified online marketing experts to rank your website on top and drive more traffic, sales and revenue for you website.