Every business person wishes his business to succeed and grow. But the real question here is :
“How to convert your visitors into customers”?
With the increase in market competition, it has become challenging for businesses to grow more. If we talk about online commerce, your website is what decides your company’s success. So you need to make sure that your website is designed and presented in such a way that the visitors convert into customers right away. So here, we are going to have a look at the top ways to boost your website conversion rate effectively.
1. Reduce Page Load Time
You do not want the customer to click on your website’s link and wait forever for it to open. More than half of your potential clients will click back and move on to another site if yours doesn’t load quickly. Always make sure to keep your website load time less than 4 seconds. Optimize it as much as possible by optimizing images, content and hosting service.
2. Legibility Matters
Content is still the king and to make it engaging, you need to keep it easily readable and simple to be scanned. White spaces help in improving the readability of content with ease. The font of the content should be clear and of the proper size in order to make the users feel at ease while reading. Non-readable content will lead to lesser customer engagement.
3. Use the Multimedia Approach
Adding pictures, graphs and charts will simplify your webpage, and the customers will need to spend a lot less energy in surfing through your website, making it a positive experience for them. Using videos and animation adds a relatable and fun element to your site. If you are selling products online, images are the only things customers can see and these need to look perfect—display pictures of your customers with the product. You can even let people post images along with their product reviews. Use the images of your employees and office rather than stock images as this puts a far better effect on the customers.
You can upload demonstration videos of products and even a series of educational stuff related to your field. Live videos are a rage these days, which can be used to display launch events remotely and even conduct question/answer sessions with customers. You can even post customer videos with products and the videos of your company and employees working.
Pictures work fine for websites but if you want even better results, then videos is the key to it. You can upload demonstration videos of products and even a series of educational stuff related to your field. Lives videos are on the rise these days, which can be used to display launch events remotely and even conduct question/answer sessions with customers. You can even post customer videos with products and the videos of your company and employees working.
4. Include Reviews
One of the finest ways of boosting up the sales and winning trust of your potential customers is through client reviews or testimonials. Customer reviews help in engaging the visitors and compel them to buy the products if reviews are good. This also helps you to create a positive image in the eyes of your customers, which will always attract them to your website again and again.
5. Show-off Your Followers
In the marketing world, it is always better to display your shiniest reviews on the front page. Social media generates a lot of hype for your brand and your customers tend to depend on the judgement of others’ social feedback more than anything else. Including your social media followers from various websites in your landing webpage increases the chances of gaining new customers as it reflects well on your brand’s status.
In today’s time, personalization is the key to a successful online business. Displaying ads, products and services according to the search history of the potential customers can really help in enhancing the conversion rate. Provide customers with what they are looking for rather than what you want them to see.
7. Offer Assistance
Your website must have a ‘Contact’ link on all webpages in order to make it easier for the visitor to reach you, if required. Include assistance via chat, call or e-mail options because not all customers and visitors are outgoing and chatty. Similarly, the chatty ones might not feel good about the e-mails. Thus, include options for most of the types of customers you might get.
8. Simplify Check-out
If your website has too many forms to fill for registration or other things, the new customer might feel it to be a burdensome commitment. The fields that you do make them fill, though, should not be too intense and intruding. Only include necessary details like Name, E-mail address, Hometown, Country etc. Simplify the process of entering your brand’s world, and you will see the rise in conversion sales gradually.
Keep testing the elements and see what works for your website and business.. Optimize and customize your website according to your brand’s USP and you’ll see a lot more traffic generated by your website in next to no time.