Exploring the Basics of a Good Website Design 

Is there anything that can’t be accomplished online or partially aided by the internet? Perhaps there is, or there isn’t. Either way, people who visit the worldwide web land on sites also known as websites. Unlike others, any website you encounter on the world wide web is a public website. Contrary to what many perceive, a website comprises different pages collectively identified under a single domain name.

Whether educational, eCommerce, or social media website, a website consists of several elements that include a homepage, footer, navigation bar, menu, content, and HTML. Before a website is launched on a given server, it undergoes a series of actions known as web design/development.

Basics Of Good Website Design

Web design is the process of planning and crafting different web pages that are combined logically. With a good knowledge of the fundamentals of website design, a designer will create a professional website that perfectly meets your business requirements. If you don’t know what it takes to have a good website on the world wide web, here are a few very essential points about website design.


Web design projects differ, depending on the goals of a website; however, a few remain universally applicable. It helps develop a functional and quality website. The vital aspects of the website design and development process are site structure, navigation, layout, content, fonts and images. All these different elements are brought together to come up with a perfect website. Elaboration;

  1. Layout

The layout of a site is the overall design of the website. It can be defined as the organization of different elements on a web page, including its text, images, and other things that need to be present. The first step involved in defining the layout of a webpage is understanding the features it ought to have, which happens during planning. During the initial phase, the designer must develop a sitemap to guide the web design process.

  1. Typography

Typography is an art that determines the nature of typefaces, fonts and other elements of your website. We can also say that your website’s typography works as the facial makeup of a web page. With ideal typography, a website or a web page can easily activate communication with the visitors since 95% of the information found on the world wide web is text. Therefore, a designer must look at several aspects like the target audience before settling with a specific type of typography.


  1. The Thing We Call White Space

Whitespace in web design is also known as unmarked or empty space. Any space between text, images, or other elements is called whitespace. Proper use of whitespace renders the web page uncluttered, enhances usability and helps a designer bring out a fantastic web layout. As a website owner, talk to a designer regarding the elements you need in your website to ensure that it’s well balanced.

  1. Colours

Colors mean a lot in web design, and did you know that they have an effect on the alpha brain waves? Applying the right color scheme can help smoothen interaction, increase engagement and render CTAs useful. Also, they can help you craft a visually appealing website. Therefore, understand the effect of colors on your target audience or website before applying them.

  1. Responsiveness

Adapting your site for mobile devices is profitable, not only in terms of web traffic, but it can also help you achieve your website goals smoothly. 89% of the world population owns mobile phones, and rendering your website responsive is one step to reaching a wider audience. Ensure that your site is designed with small interfaces in mind.

  1. Usability/ User-Friendliness

Usability is vital in web design since it determines the extent of interaction. Sometimes, the accessibility feature on a website acts as the most detrimental factor to its design; however, a professional website designer can design an easily accessible web design without compromising with the design. Thus, you must hire only those professionals who have expertise in building user-friendly websites. Remember, many visually stunning websites can attract eyes but are complicated to navigate. Ensure to choose the right website design company in Toronto to craft an ideal website without downsizing its usability and friendliness.

  1. Navigation

Like a jungle without pathways, it might prove difficult for your visitors to navigate your website much as they want to, and nothing costs like that. Navigation is defined as the path visitors on your website utilize to move from one web page to another. It helps potential customers to know more about your site. Thus, you must ensure that the navigation on your website is well defined.


  1. Imagery or Graphics

Rich imagery or graphics can bring a change you need since they improve user engagement. Designers use IMG tag attributes to include them on your website.


To keep your website design balanced, here is an extended version of the vital aspects to keep in mind;

UX & UI Basics

Websites are designed for human eyes, and understanding their user behaviour can help craft purposeful websites. That is where User Experience (UX) designers come in. UX designers specialize in crafting tailored websites as per the expected user behaviour. On the other hand, UI designers focus on making websites ideal for interaction. User Experience (UX) and User Interface (UI) basics help concentrate on web design elements that meet front-end needs like user experience. Remember, UI and UX elements support website functionality.

Page Load Speed

A site’s performance highly depends on its load speed, and even Google stresses the need for faster loading web pages. To offer the best user experience, reduce bounce rate, and maximize conversions, a site must be optimized for speed. Content quality is another aspect to never compromise before launching a site.

Page Load Speed

Take a Leaf

Web design is a phase that can’t be overlooked during the web development process, as the former facilitates the latter. With that, get inspired by the excellent web designs out there before embarking on your web design project.


The power of a website is only felt with a good web design, but a good web design isn’t processed but logically crafted. There are different approaches to securing the website of your dreams, which would be DIY or hiring a web design Toronto company. Either way, a good designer combines the core basics of web design with preferences to develop something outstanding for the user.

The benchmark is to understand your needs, web design trends, search engine guidelines, and the target audience. A balance between website elements is essential for a website to meet its purpose. Have a clue what it takes to have a good website in this competitive digital era by contacting our web design team.

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