Web design is now all about flexing your creative muscles and taking advantage of the power of creativity.

The art of designing web/graphics lies in the designer’s mind, how he plays with the thoughts and puts them into his digital canvas. That’s certainly not an affair for anyone.

Web designing can be done by newbies who had very little expertise and use available internet editing software tools or can operate on a fundamental level with Abode Photoshop. But will this make them skilled or put them to the same stage as the artist to practice the art for years? The response is NO.

Purchasing a DSLR doesn’t turn you into a pro photographer. Design and photography are a part of the same species. It’s an art and also the science that needs to be constructed, trained and accomplished.

You may be talented in designing, but mastering the skills and then breaking the rules is not beneficial. Knowledge in the industry can bridge the gap between you and your success.

Designing is all that allows a website to be exclusive; the transportation website layout would be different from the printing website.

If the design is terrible, then the website would definitely have weak metrics of Google Analytics (high bounce rate, less time on site, etc.), which can be a nightmare for businesses seeking power through online marketing.

In layman, a well-designed website makes it the standalone winner among the crowd.

Modern website design consists of:

1. Purpose

A well-constructed web design always has a purpose. Without purpose, it becomes meaningless and will not even know how to cater needs of the visitors. Your website ought to be tailored according to the page specification. If you have different pages, then each page should have its own meaningful purpose. Suppose you are dealing in Web Designing services and have different services listed on your website, with each service having their dedicated page. So your logo service page should signify logos/branding only.

purpose

Communication

People are impatient, especially in the digital world. They want to digest information quickly. And if they find your website unattractive, boring, then they are going to bounce to other sites. Hence, you need to offer precise headings; sub-heading and use bullet-points where you can to make it refreshing and engaging. A successful web design always communicates with the visitors without overdoing things.

comunication
Typefaces

The choice of fonts also heavily influences the readability and scalability of your web design. Many websites simply fail because they try to opt for over-designed fonts just to look contemporary and icy-cool. But those sites forget the nature of their business medium and it leads to failure. Most successful websites use ‘Sans Serif’ font with a maximum of 3 typefaces.

typefaces
Colors

A perfect amalgam of colors helps you miles in influencing your online visitors. Imagine yourself as a painter who is looking to create his masterpiece that can go in different world galleries and collect compliments and earn the respect of the art lovers, gallery visitors etc. You will take special measures to blend the colors perfectly because a little or an overdose of the color palette can ruin all your hard work. Similar is the case in web designing (Anatomy of Web design). You have to very carefully regarding your color palette.

colors
Images

It’s true that a picture can speak a thousand words. It’s also true that a bad image can scare the visitors. Right now, people prefer viewing HD images who’s each and everything is clearly visible and clutter-free. Having no images with you can really be a problem. Thankfully, there are many paid stock images to use for your website and to leave an everlasting impression on your visitors.

images
Navigation

It’s about how easy people move on your site from one point to the other. Following ‘three clicks’ rule is one of the most important aspects of web designing. What it means is that users find the relevant information within three clicks. Imagine the process’s speed? Bullet fast. From logical page hierarchy, using bread crumbs to designing clickable buttons, your duty as a designer is to see how you can make the page easy-to-navigate.

navigation
F Pattern

Humans have the tendency to start reading from the left to the right. Most people notice the top left side of the website whereas top right side of the side is rarely noticed. Strange, but that’s how we have evolved. Hence, don’t work on forcing viewers to consume all the information displayed on the website. Be an influencer and try to create such a pattern that complements users and they stay on the website to explore (left to right and top to bottom).

f-layout

Loading Time

People love faster loading websites. To shorten the loading time, it’s better to optimize the image size and combine code into CSS or JavaScript. Keep on doing this until your web pages don’t start loading within 4 seconds or less. If they are taking more time than it, then you need to work on the pages; otherwise, Google can harm your web ranking as the bounce rate will increase due to visitors leaving after getting tired of waiting for the page to load.

loading
Mobile Friendly

Having a mobile-friendly website increases your chances to impart a user because he can operate your site from multiple websites with multiple screen sizes. And that has become a norm. Users keep hoping from one device to other as per their comfort and stay connected to the web – and to their favorite websites.

mobile-friendly
Grid View

Your designing layout should be easy to understand and offer a realistic view of the content. Meaning, content’s brief description should be easily displayed so people can understand what they are going to read. If the content is arranged in proper columns, sections and give a balanced feel to the users, then you are doing justice to web designing principles.

grid-based-layouts

CONCLUSION:

Do you have a website template that needs to be tested or optimized? Or maybe, you’ve planned a elements of website, and you’re aiming to get the layout from the ground up. These components of good web design can help your brand become more interactive, beneficial and exciting to visitors in any way.

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