Web designing is all about setting your creative juices free and harnessing the power of imagination. The art of web/graphics designing lies in the mind of the designer, how he plays with the thoughts and brings them to its digital canvas. Surely, it’s an affair not for anyone. Web Designing can be done by amateurs who have little to no knowledge and use free online photo editing tools or can operate Abode Photoshop on a basic level. But does this make them professional or bring them to the same level of the designer that honed years to learn the art? The answer is NO.
Buying a DSLR doesn’t make you a professional photographer. Designing and photography belong to the same tree. It’s an art as well as the science that need to be crafted, learned and experienced.
You might be talented in designing, but it’s always helpful to learn the skills and then break the rules. The industry knowledge can bridge the gap between you and the success.
Designing makes the difference for a website. If your designing is poor, then the website will surely have poor Google Analytics metrics (high bounce rate, less time on site etc.), which can be a disaster for the business looking to gain influence through online marketing. In layman, a well-designed website makes it the standalone winner among the crowd.
A well-constructed web design always has a purpose. Without purpose, it becomes meaningless and will not even know how to cater needs of the visitors. Your website ought to be tailored according to the page specification. If you have different pages, then each page should have its own meaningful purpose. Suppose you are dealing in Web Designing services and have different services listed on your website, with each service having their dedicated page. So your logo service page should signify logos/branding only.
People are impatient, especially in the digital world. They want to digest information quickly. And if they find your website unattractive, boring, then they are going to bounce to other sites. Hence, you need to offer precise headings; sub-heading and use bullet-points where you can to make it refreshing and engaging. A successful web design always communicates with the visitors without overdoing things.
The choice of fonts also heavily influences the readability and scalability of your web design. Many websites simply fail because they try to opt for over-designed fonts just to look contemporary and icy-cool. But those sites forget the nature of their business medium and it leads to failure. Most successful websites use ‘Sans Serif’ font with a maximum of 3 typefaces.
A perfect amalgam of colors helps you miles in influencing your online visitors. Imagine yourself as a painter who is looking to create his masterpiece that can go in different world galleries and collect compliments and earn the respect of the art lovers, gallery visitors etc. You will take special measures to blend the colors perfectly because a little or an overdose of the color palette can ruin all your hard work. Similar is the case in web designing (Anatomy of Web design). You have to very carefully regarding your color palette.
It’s true that a picture can speak a thousand words. It’s also true that a bad image can scare the visitors. Right now, people prefer viewing HD images who’s each and everything is clearly visible and clutter-free. Having no images with you can really be a problem. Thankfully, there are many paid stock images to use for your website and to leave an everlasting impression on your visitors.
It’s about how easy people move on your site from one point to the other. Following ‘three clicks’ rule is one of the most important aspects of web designing. What it means is that users find the relevant information within three clicks. Imagine the process’s speed? Bullet fast. From logical page hierarchy, using bread crumbs to designing clickable buttons, your duty as a designer is to see how you can make the page easy-to-navigate.
Humans have the tendency to start reading from the left to the right. Most people notice the top left side of the website whereas top right side of the side is rarely noticed. Strange, but that’s how we have evolved. Hence, don’t work on forcing viewers to consume all the information displayed on the website. Be an influencer and try to create such a pattern that complements users and they stay on the website to explore (left to right and top to bottom).
Having a mobile-friendly website increases your chances to impart a user because he can operate your site from multiple websites with multiple screen sizes. And that has become a norm. Users keep hoping from one device to other as per their comfort and stay connected to the web – and to their favorite websites.
Your designing layout should be easy to understand and offer a realistic view of the content. Meaning, content’s brief description should be easily displayed so people can understand what they are going to read. If the content is arranged in proper columns, sections and give a balanced feel to the users, then you are doing justice to web designing principles.