This whole decade, Google has dedicated its focus to making the responsive website as an important factor /part of its search engine algorithm. This means; a website needs to be responsive in order to rank better on page one Google search results and enjoy all the perks of Google’s ranking i.e. huge traffic growth and better visibility.
It’s a scalable and efficient way to gain user trust and increase the user experience. However, before you feel on cloud nine by thinking; Oh, I already have a responsive design for my e-commerce or I am planning to do it, there’s something you should know.
While most websites are sensitive, there are still a lot of items that are missed by other websites. The network is highly competitive and the company may be harmed by a minor error that may take the time to recover.
The pattern is set to shift. We will see huge innovation in a responsive website in the coming days-particularly in the category of e-commerce. The time has come where companies, especially, people who are running an e-commerce portal, should join the bandwagon and run their juggernaut successfully to gain leads in the competition.
However, ‘all that glitters isn’t gold’, even if it sparkles too bright. While responsive design is a great edge for your business, there are some pros and cons that you should consider before doing an overhaul of your website.
The biggest players to drive the sales are small screen devices, especially smartphones. E-retail is growing paramount and is benefiting key players who are changing them according to the market trends.
Let’s talk about the pros and cons of responsive design for e-commerce sector;
Collective Strength of One
Responsive designing often works with a single set of HTML codes and URLs. That means; you don’t have to manage multiple URLs to carry on your business operations. Moreover, the content soon is uploaded through a single CMS (content management system). It leads to the availability of the content to users across all devices, and no one has to wait for the updating of the portal. The process really simple web maintenance, leaving no room for any kind of error – and it ensures the availability of the content each and every user; be it on desktop, smartphones, tablet etc.
If your website is responsive, you don’t have to create different landing pages and run different campaigns. With responsive designing, all will be done with the same URL, saving your time, resources and efforts. Statistics show that more than 50% web traffic is now coming from mobile devices. You surely don’t want to mess up everything in doing that.
Improved user Experience
It is understood that sensitive websites deliver a unique experience and can be changed to construct an everlasting surfing experience. In particular, for the mobile users, the developer can resign content, functionality and navigation. However, a lot of websites are built not for navigation but for search purposes.
Another great advantage of building a responsive website is cost-cutting. You will be working on one website, which means your extra cost, resources and time to develop a specific portal for mobile devices will be irreverent and you can offer everything you want from the single website. Moreover, a single website really in doing SEO because web traffic is coming to a single website across all devices, which leads to better Google search engine ranking.
Website Loading Speed
Speed also plays a huge role in evaluating a website’s future in the virtual world. Low speed is the greatest pitfall a lot of a website is falling into. The explanation for the slow speed of responsive websites is the same HTML source that loads the website even if the content is hidden from mobile users. The browser loads content from universal HTML files that affect the speed of the pages.
Complex things often prove to be costly because it needs a different kind of module to solve the things and run them smoothly. Hence, responsive designing can really take its toll your pocket and can eat up a huge part of your budget in certain cases.
Design and Development go side-by-side to ensure every code is working properly. It demands extra time and efforts to create a bug-free website. Call it irony or not, big players in the industry find responsive website quite expensive.
Limits in Designing
Websites that capitalize on advertisements find it difficult to position the ads in responsive design. The ad industry is nevertheless looking for new ways of formulating its planning in the ever-changing web industry.
Once you’ve been through all pros and cons, knowing what you want is up to you. Nevertheless, responsive architecture is truly advantageous for internet marketing. On the other hand, if you’re looking for cost-cutting and want to build a new website, then think about the cost, too, and what’s going to happen in selling it. Size to see which one outweighs another.