The success mantra for any website’s higher ranking is the overall website structure. There is a structure for every website whether organized or disorganized.

That being said, it all relies on the development team as to what site layout they would create.

For the website, it is this framework that defines how proficient it will have SEO. A quick guide on how to build an structured website layout for improved SEO and usability is offered here.

  1. Draft a hierarchy before development stage

To everyone that is able to finally set up a site from root to tip, the biggest attribute is that they can build a website which complies with SEO guidelines.

Before creating pages in CMS you will need to draw up a plan for the website. The easiest approach is to build a Web pages Hierarchy. You will need to make sure the website hierarchy is logical yet easy to use for crawlers and users alike.

Each main category should be unique and distinct. Each subcategory should somehow relate to the main category under which it is located.

Simple structure site

You should make sure that the main categories are between two to seven, each of them being unique.

The sub-fields besides this will apply to the classification of parent.

Ensure certain the sub-categories below each category are almost the same i.e. if one category has 12 sub-categories, all categories will have approximately the same number of sub-categories.

  1. Create a URL structure that follows your navigation hierarchy

Now the most critical thing in web site development is the layout of the URL. Things are going to get better for someone who has adopted the hierarchical structure we stressed religiously.

The structure of the URL must obey the hierarchy which you have defined.

Url Structure

  1. Create your site navigation in HTML or CSS

Once the navigation has been created, it is important that you keep the overall code simple. In this case, your saviors are HTML and CSS.

Quoted as one of the safest approaches, these platforms do not restrict the crawler’s ability to explore the site’s URL navigation and hierarchy.


  1. Keep the navigation structure simple

Following your website hierarchy it is crucial to the balanced design, however, you need to ensure that the pages are not engaged too much within the website.

In terms of usability and crawling, sites where the web pages do not search too hard are known to perform extremely well.

Also, such websites require not more than three or four clicks while others require you to follow a lengthy string of clicks to reach any page of the site.

  1. Specify primary navigation pages in a header

The upper-header must still state the key pages for any website. You can simplify the aggregate navigation of the site while focusing on ease of use while following the basic rule.

Don’t miss any of the above elements, if you plan to get the smooth functional website design at your hand

Previous Next