There is no doubt that ranking better than your competitors on Google is essential. But what if you are not aware of the SEO tips and strategies that can get your e-commerce site at the top position.

Missing out on essential clicks means missing out on sales. Are you the one who is starting a new e-commerce website or looking to enhance and improve an existing website? This blog will help you guide about the critical and tactical suggestions to steal a march on your competitors with the best SEO game.

It is crucial to step your SEO tricks and achieve the golden ranking #1. 

There are sometimes when your potential audiences don’t know what they are searching for. Hence, it becomes vital to optimize your e-commerce website for SEO.

There are ample build-it-yourself options like Shopify, BigCommerce, and Squarespace, and it becomes tough to know how to get started. There is nothing like a similar strategy for different e-commerce websites SEO.

Uploading product photos and adding copies to each product page is not enough for your website. There is much more you need to know. If you are looking for SEO in Toronto, then this guide will help you.

Why is SEO important for E-Commerce?

Attracting new customers and maximizing the conversion rate of your website is pretty hard these days. 

Getting the audience’s attention on search engines is essential, all thanks to digitalization and technological development. Everyone prefers to avail online services and have a smartphone in their hands. 

We are highlighting effective SEO strategies that boost traffic and maximize your ROI. 


  • Keyword Research and Competitor Research

Do you know that 3.8 million Google searches are performed every 60 seconds? It makes it crucial to reach your targeted customers with SEO.

You can initiate the process by making a keyword list.

Develop targeted and intent-based keyword lists for an effective e-commerce SEO strategy.

Keywords are of two types:

Short Tail Keywords 

These are the shorter terms users type into the search engines. For example” cars” and “body-lotion”. 

Short Tail Keywords 

Long-Tail Keywords

They are usually (26-40 characters) longer words like “best cars in Toronto” or “top website agency in Canada”. 

Targeting wrong keywords is terrible for your marketing campaign and can generate low-quality traffic and decrease your conversions. 

There are three principal elements you need to focus on while doing your keyword research:


Find Keywords for your Home Page or Product Page

Optimizing your website with the relevant keywords is the key to successful brand building.  Use different tools like “Keyword Explorer” from Moz and “Keyword Planner” from Google. 

Type in a keyword related to your product on services and analyze the search volume for each word. 

Do not select the keywords that are too competitive as it can lead to a longer time for best results. 

Target keywords for blog topics

Some keywords do not have a place on any page of your website. You can always target them by generating blog content according to those keywords. You can also use long-tail keywords in your blog.

It is essential not to stuff your web pages and blog posts with keywords and write great content for the targeted audience.

Note: Write for people and not for search engines. Google’s algorithms keep on changing, and one must be updated with the recent ones. 

No Keyword Cannibalization

When different ample pages of the same website are focused on ranking for the same keyword, it results in keyword cannibalization.

This weakens the traffic for that keyword. Avoid writing blog posts for a keyword that you focused on for one of the pages on your website.

Make a spreadsheet and list keywords you are trying to rank for each page. 

Competitor Research

The next important step is to do competitor research. 

Target the keywords your competitors are using for their keyword strategy. Examine in-deep if they have a higher Domain Authority(DA) and Page Authority (PA) than you.

You can easily find the answers to these by using the free Moz toolbar. It will help you to see meta tags as well as header tags.

Focus on more accessible win keywords rather than the ones with higher DA and PA. Also, check 

 From where are your competitors getting their inbound links?

What is their site architecture?

What current problems is your website facing?

Site Architecture

Site Architecture plays a prominent role in all e-commerce websites. Most e-commerce websites have millions of product pages, and a well-defined site architecture allows you to examine how the user flows through your website.

As a business owner, you want the user to identify pages and the relationship between the pages rapidly.

Your site architecture should look like this:

Having a bad site architecture can make your SEO weak.

Site Architecture

Follow these important steps before building your navigation and site structure:

Step 1 :

Ask yourself these essential questions:

    • What search queries do clients use before they get to your site?
    • What search queries do clients use when they are on your website?
    • Which pages on your website get the maximum traffic?
  • What are your best exit pages?

Step 2:  Decide whether you would like to include drop-down menus in your navigation bar.

Make sure you use the HTML drop-down menu. It becomes difficult for search engines to find your website unless it is written in HTML.

Step 3: Decide the name of your category pages by using short-tail keywords. 

It is generally advised to use short-tail keywords in the page title, header, and top-200 word paragraph.

Step 4: Pay close attention to your URL parameters if you’re using filters.

Avoid funky URL parameters as they can cause duplicate content.

Step 5: Adding breadcrumbs to your web pages give users and search engines a lucrative opportunity to check where your product fits on your site.

Now, you might be thinking, what are breadcrumbs?

Breadcrumbs are those websites’ links that help users scrutinize their presence on a website and how far away they are from the homepage. 

Technical SEO 

If you are an e-commerce business, technical SEO should be your priority on the marketing calendar.

These days, technical SEO is not just about meta descriptions and site maps. There is a thin line between technical SEO and on-page SEO. 

Develop a website with clean URLs, appropriate internal linking, and without any stacked redirects. 

Embed your website with canonical tags and switch the home page internal links for the right content. Updating your website with the proper technical SEO can do wonders.

Let us have a look at the leading Technical SEO ideas:

Step 1

Apply Schema MarkUp

The rich snippets and schema markup allow you to display specific pieces of information for Google and other search engines.

Step 2 

Clean the URLs

A highly disorganized URL can cause pain to your customers, especially when you have a bulk of product pages and categories.

Few tips to follow when creating the URL structure:

  • Exchange dynamic URLs for clean URLs
  • There is no need to use spaces or underscores
  • Choose dashes
  • Use all lower-case letters
  • Add keywords
  • Keep it concise

Step 3

Redirect all 404 pages

Well, Google is all about user experience, and it is necessary to do some cleaning and redirection of your web pages.

Deleting your product’s page that is no longer available will end in a 404 page for consumers. That isn’t cool at all.

Redirect the users with a 301 redirect or permanent redirect. The 301 redirect route passes around 90% of the authority.

Step 4 


Infinite scrolling is linked with a better user experience. Google has taken a transition to infinite scrolling for its mobile search results.

But infinite scrolling is sometimes hostile for usability on desktop and mobile. 

Pagination is the process of dividing content into minute sections on a website. It becomes mandatory to help the search engines understand the relationship between pages. One can use rel=”next”, rel=”prev” tags to indicate which pages are a part of a series.

If you want to execute pagination to your e-commerce site, make sure to add <meta name =”robots” content=”noindex, follow”> tags to all the pages except the first one. It will result in indexing of the first page only.

Step 5


Analyze any domain canonicalization issues. How to do it? Let us explain:

  • Check the category page on your website.
  • Eliminate the “www” from the search bar and hit enter
  • You will see the correct version, if your domain is canonicalized; if not, then you will see a different version.

Adding the rel= ”canonical” tag will help the search engines know which product you want them to display.


Step 6: Cross-link your top pages

Interlinking has a dynamic effect on the e-commerce website. It is beneficial as it allows you to seamlessly guide the user from one page of your website to another page. This enhances user engagement and navigation.

Interlinking has many advantages:

  • Present your clients with additional options that keep them engaged.
  • Boosts your chances to rank for particular keywords.
  • Allows the Search Engines Results Page ( SERP) to crawl your website easily.

Having a strategy for interlinking is useful.  

Step 7

Develop a Sitemap

If you will or presently have an e-commerce website with multiple pages, it is essential to become acquainted with XML sitemaps.

XML sitemaps generate a readable format of your website for the search engines.

What should you do?

Categories Only

It includes only the category pages.

Products Only

Only the individual products and updates as new products are added or removed. Do not forget to update the <Last Modified >tag.

Editorial Pages

It includes links to only editorial content like articles, blogs, and informational sections.


It includes links to the blogs. Make sure to list all individual posts, tags,and author pages.

On-Page SEO

One must consider Important On-page SEO elements carefully:

  • URL – Have a URL with keywords with a unique, clutter-free, and concise structure. Use lowercase letters and avoid special characters like exclamation points and apostrophes.
  • Meta Title- Meta Titles augments your click-through rate.
  • Meta Description- Your meta description can help you gain more clicks when used correctly. Please keep it to 155 characters and write it as a headline for an article.

Using the strategies mentioned above can help you become a more prominent player and compete with top-notch brands without spending much money. We hope this blog has helped, and now it’s time to use these tactics in your e-commerce website.