As a designer, if you are focusing only upon creating a website that features fancy design then you are making a huge mistake. The number one rule for web is to create a website that focuses upon user experience. Here are the top ways to achieve a user centered website.
- Visibility Matters
When talking about visibility, we are referring to all the essential elements of a website such as navigation bars that are highly noticeable to the user. With this factor being considered well, the users are sure to be hitched the moment they visit the site. It would help them in understanding what needs to be done when they could do over the site and what not. So, the action that the user will be taking over the website would depend solely upon the visibility factor. For instance, the website of Cisco has a navigation bar that aids the user in terms of visibility. Regardless of what page, the user is currently on, he will be able to easily find the ways to navigate to other sections, thanks to the navigation bar that s present over the top.
- Minimum Memory Load
No matter how technically sound website you have, when navigating a website that is poorly designed, the most affected part is where the user’s memory gets wasted. Forcing the users to memorize what elements mean from one page to another is definitely not a good idea. The best way out is to make sure that all the screen elements are determined and dependable over the entire website. When you look at the website of MSN.com, you will notice one thing that no matter where you navigate, the memory load is maintained to minimum. The reason for this is the site’s navigation bar that stays stationary regardless of the site layout that remains reliable.
- Orientation of Site
When referring to the site orientation, all that you need to do is to leave clues for making navigation over the website easy. You can start while including sitemaps, graphical links and some attention seeking site elements over each of the page. These elements would help the users to identify and relate the elements and will eventually help in navigating to varied pages. Some designers usually ignore the necessity of sitemap over the website but it is actually very important for offering the right orientation to the user. For instance, the website of PayPal has an impressive sitemap that with too many links. The sitemap makes it easy for the user to reach where ever they want over the entire website.
- Create A Pleasant Looking Site
This may feel difficult to interpret, but by making a website pleasant we mean that you will have to keep the website easy to use and simple to look at. With a user feeling comfortable with the site interface, there are chances for better engagement. When the user understands how the site works, he will confidently depend upon the information available over the website. Hence, making the site highly user-friendly. When you look at the design depicted by Flickr, you are going to get amazing vibes as a user. The website seems like a storehouse of photos and lets the user search for relevant type of photo. With all the related results available in the search query, it gets quite easy for the user to make a selection.
- Easy Accessibility
When a user visits your website, their foremost concern is to ensure that the data they are looking for, is easy to find. The accessibility of the data depends upon several factors varying from sitemap to a basic search feature. You can make things even easier while splitting the web content into easy to identify smaller elements. All this needs to be done when keeping the format and other things well suited for the user.
The website of Apple demonstrates accessibility element in the best way. Over the Mac webpage, the company emphasizes over all the major aspects of the Mac ranging from purchasing a Mac, making Mac customization to behind-the-scenes filmed while constructing the PC.
Most of the designers fail to identify the essence behind website designing i.e. users. When this happens, this results in the user getting frustrated and hence eventually leaving the website without navigating anymore. So, no matter how fancy does the website see, the most essential element is to simplify the usability.