A website consists of many web pages. The most important of all are – Homepage, About Us Page, Blog Page & Contact Us Page. Many websites are not able to make it to the first page of Google owing to the shortcomings in these pages. But not anymore! Today, we are going to tell you, “How can you optimize the most important pages of your website?”
The Homepage
Homepage is the main page of a website. Many of your backlinks are linked to this page. It is the first page that the user will see when he clicks on your website. This page has the potential to convert visitors into exclusive buyers. In case, the homepage has some major flaws, the business may lose out on potential prospects. Being a businessman, we can’t afford to lose out on any potential buyer. To ensure that, the homepage needs to be optimized.
How to optimize the homepage?
The homepage should:
- Pass the blink test.
- Have crisp and clear content.
- Have Fewer Elements.
- Have creative graphics.
- Have rightly placed calls to action.
- Have supporting images.
- Have content representing the benefits of your products and services.
- Have some social proof.
- Have good navigation.
- Highlight Your Business’s Future Goals
- Not be Lengthy
- Have limited scrolls
Optimizing the homepage will boost your conversion rate by 70%. Also, the homepage optimization is not a one-time task. It needs timely improvements and modifications. Your homepage is supposed to be ‘in-the-trend’, and ‘beyond-the-trend’ but NOT ‘behind-the-trend’. The content on the homepage is supposed to be short but descriptive. The eye-pleasing colors must be used on the homepage. It is suggested to avoid gaudy and bright colors. The more you try to keep the color theme and graphics simple, the more impactful it will come out to be.
The About Us Page
Usually, visitors don’t bother to visit the ‘About-Us’ Page. It is because the ‘About Us’ page only has content. People looking to hire a service provider are not in the mood of reading lengthy things. They want to read summaries or get a clear idea of the heading and subheadings.
Since, the ‘About Us’, page is the description of –
- How did you start the company?
- What was your aim?
- How much improvement has your company done since its inception?
- What are your future goals?
- How much staff do you have?
If we merely include text in this section, visitors will not at all feel convinced to visit you. You’ve to include some graphics as well. Also, share the ‘Then & Now’ images. It’ll convince the visitors to maintain long-term relationships as you’re a continually growing company. The clients tend to find such companies which aim to be in the market for a long time. So your about us page should portray that this business of yours is never going to shut down. It’ll create a convincing impact.
If you want to stand apart in the queue, you need to make sure that your about us page is differently brilliant. Try to do some experiments with the ‘About Us’.
Blog Page
If the ‘Homepage’ is the heart of your website, the ‘Blog Page’ is the entire body of your website. This particular page contains a lot of information. Many interested and intellectual visitors tend to visit this page and spend the maximum time on it. So that calls for the need for your webpage to be filled with interesting topics and information.
15 Useful Tips For Your Blog Page –
- The 1st page of the blog page should have some interesting blogs that can convince the users to scroll through the other pages as well.
- Having an interesting blog page increases your business’ chance to gain many useful prospects.
- Make sure your blogs are not promotional. They need to be highly informative. They must deliver the newest information.
- The blogs must be 2000 to 2500 words long. That doesn’t suggest you stretch one point. Such lengthy bogs are supposed to have included comprehensive information – Features, Characteristics, Advantages, Disadvantages, Alternatives & much more.
- Blogs should merely include the text. They must include some images as well to facilitate better understanding.
- The headings or titles of the blog must be catchy and attention-worthy.
- Your blog must not include the same information which other blogs are having. It must contain something different. If there is nothing new about that topic, then you must try a different way to represent the information.
- Publishing a blog is not a one-time thing. You need to modify and improve the blogs after every 6 months.
- Your blog must be grammatically correct. It must include easy vocabulary and simple sentences.
- Make sure to include some short and professional tips to help the website visitors.
- When it comes to blogs, we should always prefer quality over quantity.
- Try to keep the blog page clutter-free. Don’t include too many blogs on one page.
- Make sure to include the introduction & conclusion in the blog. Without them, the blog usually doesn’t come out to be effective.
- Create a blog publishing schedule. It shouldn’t be based on your mood and the content writer’s availability. Be firm with your schedule.
- Keep the font style and size uniform in all the blogs.
Contact Us Page
The ‘Contact Us’ page is also important. After all, it is the only page that’ll help you bring conversions.
7 Things To Remember While Creating Contact Us
- The contact us page should include all the contact details.
- The contact details must have a good redirection strategy.
- The ‘Contact Us’ page shouldn’t be boring for users.
- It would be great to include some creative aspects.
- The ‘Contact Us’ page shouldn’t only include the contact details. It must have a form attached to it.
- Make sure you are regularly checking this page against potential technical faults.
- It would be great to include – ‘What can you expect from the consultation?’
Final Comments!
There are 4 pillars of a website – Homepage, Contact Us Page, About Us Page, and Blog Page. Special attention must be paid to these or your website will not be considered trustworthy and you may lose out on your potential prospects.