Not all pages over the website offer the same leverage as others. This is why one should emphasize over the important pages to improve conversions. When you optimize the critical pages, you can explore a bundle of benefits ranging from better navigation to higher audience.
The layout for every website is different, however, there are these four pages that every website should optimize. Let’s see what pages these are and how could they be emphasized.
1) Home Page
Home page is the face for any website, which is why it should manage to convey the right message. You can make use of bold headlines and place the significant information in the front or center alignment.
Create an easy to identify navigation structure. The flow should not be restricted i.e. the applicant should be able to identify where to click next. This is possible when you make use of relevant CTA over the site. You can make sure of several CTA’s at the same time, while focusing upon the button size, text and font.
2) The ‘About Us’ page
No one would ever navigate to your website’s ‘About Us’ page until unless they are interested in availing your services. To make sure that the visitor gets the precise message right from the moment they visit the page, you will have to deliver paramount information above the fold. Make use of one or two CTA’s and place content that manages to engage them.
3) Blog Page
The blog pages are something that only a few interested users would like to explore. To make your blog look impressive, you will need to adhere by two things: organization and information. Your blog should open up to the information and ideas that the readers would love to explore. Also, the blog should be well organized, making sure that information is reaching the readers you are interested in. Make use of tags such as most recent, most popular, editor’s choice etc.
CTAs can be used for making it easier for the applicant to subscribe to the blog or share it over social media channels. This is way you are not only giving them access to the content posted by you but also increasing the user engagement.
4) ‘Contact Us’ Page
By the time the user has reached the ‘contact us’ page, you know that he or she is interested in availing your services. To make sure that things do not fall apart at this stage, you will need to maintain the important fields above the fold. These are email address, contact number, address map, mail address etc. You need to maintain a balance in terms of the fields that you are including and excluding. Asking for too many details can be annoying and hence the user might navigate the site. Utilize CTAs that will make it easier for the user to contact you in the easiest manner.