If you own a Magento store and looking forward for few techniques which can help you out in improving ECommerce Growth. Congratulations, you are at right place and this blog will help you out by telling you the 7 most proven techniques used by Kinex Media’s Magento Developer team to shoot up the sales graph of an E-Store. Before, we move further and talk about the techniques, lets answer a simple question; what do you mean by the term “Growth” in an eCommerce scenario. Are you only talking about increase in revenue? If your answer is YES, you are partially right.
I would answer “Growth” in terms of long-term relationship with customers, increase in market share, selling more than last quarter, building brand value better than before, and most importantly gaining customer’s trust which reflects in your account balance.
We have so many customers who treat us so well, and we have the right kind of culture that obsesses over the customer.
Jeff Bezos, CEO of Amazon
Magento Store Growth Techniques
Rather investing all energy on selling goods, also think about consumer behavior. Is your store responsive? whether buyers are able to see your Magento Store on their handheld devices? Figure how much traffic you are getting from mobile devices. Kinexmedia Magento Developing team can help you out with Responsive design and believe me without this you are running blind and loosing a very large share of potential customers.
- Tracking & Measuring Your Efforts
Use tools like Google Analytics, Google Webmaster and others to keep an eye on your site performance. Understanding the performance helps you move in right direction. If you are using promotional emails, tracking them is super important. If something is really not working for you despite several efforts, divert your attention to slightly better performing metrics. Keep an eye on Revenues, especially if you using paid promotion like Google Adwords.
- Better Shipping & Delivery Options
Shipping & Delivery styles are different across the world, US consumers accepts that they will bear the shipping cost whereas German consumers expects free delivery. So, your delivery model is, that should change with geographic scenarios. Give ample delivery choices and prominently display the time & cost involves to give your customers a clear idea.
- Derive Relevant Traffic
This is where you have to spend too much energy. Bringing in more relevant traffic to your store increases revenue and help you in increasing your sales. First of all you have to rely on multiple sources of leads. Google Adwords is also used for small scale business but what about other niche channels like Facebook Ads, Stumble upon paid discovery, Yahoo ads, Reddit ads, Google merchant etc. You should try each of them on small scale and then scale it higher based on performance. Kinex media online marketing team can help you in managing you ad campaigns and can provide you the SEO service to optimize your rank on Google Search.
- Publish Valid Contact Information
Many buyers look for contact information for trust factor before buying anything from any store. It’s best if you publish who you are, your support period, disclaimers, privacy and refund policies, store timings etc. Keep in mind that an online store needs TRUST FACTOR, so don’t underestimate the important of these small things. Obvious to many, but we have noticed that a majority of online stores ain’t publishing these.
- Landing Pages For Conversion
Landing pages turn traffic into money and they are great for targeting special keywords. Kinex media has been following this technique to target the consumers and to redirect them to the original store. This strategy really helps a lot in converting a potential customer to a customer.
- Use Social Sites Effectively
Social platforms like Facebook, Twitter and Google+ have great role in advertising the products and they plays a vital role in building the brand name of any E-Store.
- Product Reviews
Setup strategies to send out an email to all those who have bought a product from your store. Ask them nicely if they are interested in writing a review on product they just bought. Gift them Discount Coupons on writing reviews. This solves 2 purposes, if your customer comes back and writes a review they are validating your product and paying you an additional visit. While doing so they may end up buying something else. Moreover, they will write a review for others to read, such reviews helps in boosting confidence of other perspective buyers.