Many online businesses and website owners misunderstand the concept of proper website development and are unable to get the desired results. It’s because they don’t know their needs and requirements from the start. How do you encounter this common incident that happens, especially with new projects?
Experiencing issues after the launch of a website is quite inevitable, but a good website developer will solve them professionally. Keep in mind that these issues may at times be critical such as corrupted images, incorrect pages etc. In this guide, we share the most vital aspects to consider before launching your new website.
1) Getting started with proper planning:
Everyone knows a business greatly benefits from having an online presence that provides a great user experience. For that, some critical aspects of website design & development are necessary.
Adequate fundamental and straightforward planning is required. Without website planning, it would be like constructing the roof of a house before the foundation. Primarily establish the website’s goals, the audience, and its needs, formulate a content strategy, a promotional plan, and then the site map.
Upon learning the requirements and conducting competitor website analysis, it is time to see how your website gets developed. Begin by drawing up a site map or plan your website structure to see the connection between pages and categories of your website’s content.
Content consists of information, images, attachments, and links & downloads. You must discuss the content details with your website designer to embed it into the website. They will guide you on what you need to provide.
2) What are your competitors doing?
A thorough analysis of a competitor’s website is a great place to start. It pays to research what your competitors are doing with their web pages. Competitor research is a backbone for digital success as it helps you identify the strengths and weaknesses of your competitors.
With clarity about the type of competition you’re facing, then draw a strategy to take advantage of the opportunities. Make notes of what you like and don’t like and what ideas can be adapted and improved upon. It helps to visualize a completed website’s success.
3) Securing your online identity:
Your online identity (domain name) is your footprint. It is vital to create the right domain name that is even easy to remember. It’s never advisable to follow domain name trends as they come and go, but your business is meant to stay. You can either choose a branded domain or a keyword domain. A branded domain may spring from your name, whereas a keyword domain is formed from a specific keyword.
Protect your domain and start registration with a dot ca, but we would also recommend registering the dot com as well. Domains are inexpensive these days, so getting ownership of your domain is very important.
4) The Chapter on Web Hosting:
If a website builder understands the role of good web hosting after a website launch, then you’re dealing with the right developer. Right hosting smoothens the running of a website and supports your SEO (Search Engine Optimization) goals. Also, it will help allow expansion and redesigns in the future.
Currently, there is a variety of hosting solutions, so consider the latest hosting trends like VPS Cloud Server when launching your new website. Ask yourself; does my website require high performance, do I have to run more than one website or whether you need auto scalable hosting.
5) Crawl & Back Up your Site:
You must stop and crawl the old site if the new website is replacing an old website or combining two sites. Also, create a list of URLs from the old site when joining two sites. After launching the new site, feed the URLs into any diagnostic software and see if all the old URLs are redirecting to new pages. The software will also report the URLs that weren’t redirected under the 404 Page Not Found report. You can also audit the entire new website to see if it’s properly working.
Further, back up your site to prevent any loss of data. Download all the databases and anything essential. Also, ensure that copies of the website are created and kept. A backup can help you make things right in case something goes wrong.
6) Establish a deadline:
When do you need your website to go live? Be realistic and allow time for each stage to be completed adequately. A timeline can be ‘whenever it’s finished,’ but have a deadline in mind. This gives both you and your website developer a final date.
Typical website design takes approximately 5-8 weeks to complete, but the time frame will vary depending on your website’s specific requirements and the design elements to be embedded.
7) Test Usability:
Before going live, test and grade the usability of your website. There are a lot of things to check that include content and the compatibility of your site. Make sure that your site can be accessed by all users (mobile and desktop) on different browsers. Ensure that your website visitors can properly navigate the site and that the content is readable. Also, check for any spelling and grammatical errors.
Once the website is complete, it needs to be found on the internet by prospective clients. If it isn’t, then no matter how good the site is, it is still useless.
Ask these questions to yourself;
How would you like your visitors and potential clients to find your website?
What marketing channels will you use to drive website traffic?
Search engines are the most common ways to direct high-quality traffic to your website, which means Search Engine Optimization techniques can help to market your site. Pay Per Click (PPC), Email Marketing, Social Media Marketing are common digital marketing strategies today. You can consider options such as sponsored links and Google Adwords, or using social media channels like Facebook and Twitter. Your website designer can elaborate on these methods and help you decide on the most suitable and effective way for your business.
If you implement this strategy when you go aboard on a new website, or even when updating your current website, it will ensure that you are off to a great start and will get you on the right path to a successful website.
Developing and launching a website isn’t a piece of cake! In fact, pressure mounts up as the deadline draws in. There is a lot that website builders and owners undertake to make the journey seamless. However, it’s not a guarantee that everything must go on as expected. A good website development company will help you navigate any issue that arises along the way.
Kinex Media is a Website design Toronto Company that can help you with the website development and marketing work. Contact us at 647-496-6180. We welcome all inquiries and direct questions.