One simple question – ‘If you’ve to search for home remedies to get rid of period cramps, would you open your laptop to search for this?’ You must be thinking that it is stupid to conduct this search through a laptop when you’ve a mobile phone in your pocket. The pondering for this question might have acquainted you with the importance of having a mobile website.
It is clear from the above instance that a business may lose its potential customers capable of making huge transactions, simply by not having a mobile friendly website.
The articles on the internet are full of boring and monotonous information about the indispensability of mobile websites. So, the writers of Kinex Media have taken an initiative to make this concept a bit interesting. So let’s begin.
Food Delivery Mobile Apps Have Around 1.96 Billion Users
When it comes to ordering food from restaurants, people take no moment in unlocking their mobile phone to access the already downloaded food delivery mobile app to order the food. Because, mobile phones are something people can’t afford to live without. They can utilize it to order food when they are waiting for their bus at the stop. Mobile phones have become the most convenient option to order food compared to laptops or tablets.
Let’s assume, another food delivery app is launched for desktop versions and not for mobile. Can you imagine the number of potential customers such apps can lose and how much revenue are they losing?
Since, obtaining high quality organic traffic and generating massive revenue is the eventual goal of SEO. If a business is not hitting these goals right, then its SEO strategy will be said to be weak.
Loyalty Has A Price To Pay – “Convenience”
You can’t expect a person to be loyal to you if you have not provided any convenience to them. The biggest convenience you can provide your targeted audience is – ‘Providing them a mobile friendly website.’
If you’re putting your targeted audience under some kind of boundation that they can make purchases from the brand if a particular set of conditions are met.
For instance, I’ve recently come across a brand that allows customers to buy products only if they’re ready to shop for the minimum order value. Though it is termed ‘MINIMUM’ but it is not. Many companies set it really high, like $50 to $100.
One of the primary goals of SEO is to provide such a smooth UX that website visitors keep coming on your website. Without having a smooth mobile presence you can’t expect to experience a high client retention rate.
Ranking Suffers Owing To Absence Of Mobile Friendliness
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Loss of mobile friendliness does not only cost you potential customers, but it may also cost you fall in ranking. If your website is not optimized for mobile, then you can’t expect to get a good boost in the desktop rankings.
One of the important ranking factors listed by Google is Mobile Responsiveness. Without it, your website is like a body without a soul.
Why Businesses Have To Think Twice Before Incorporating Mobile Responsiveness?
It is because of the extra efforts that businesses have to leverage to make a website mobile responsive. For example: Images need to be optimized for mobile, responsiveness has to be incorporated in website’s coding and UX has to be meticulously taken care of. Besides, the pressure increases as the ranking on mobile and desktop differs. It may happen that your blog starts to rank on desktop but it may not rank on desktop. In that case, your SEO efforts need to be channelized accordingly.
Don’t Make Your Website Responsive Because I’m Saying!
It’s no secret that mobile phones have become the go-to tool for modern consumers. From shopping to social media to entertainment, our phones are always with us, always on, and always ready to connect. And if you’re a business owner, that means your website needs to be mobile-ready and mobile-optimized. Why? Because a killer mobile website is the key to unlocking the power of mobile and winning over today’s tech-savvy customers.
But don’t just take my word for it. Let me give you an example. Take Amazon, for instance. With over 1.5 billion mobile visitors each month, Amazon’s mobile site is a prime example of how to win with mobile. Their site is fast, easy to navigate, and optimized for mobile devices. As a result, customers can shop on the go, make purchases with ease, and enjoy a seamless shopping experience. And that’s just one example. From Nike to Starbucks to Walmart, successful businesses are leveraging the power of mobile to drive growth and revenue.
But if you’re still not convinced, let me give you a case study. XYZ Corp, a local retailer, recently upgraded their mobile site and optimized it for mobile devices. As a result, they saw a 40% increase in mobile traffic, a 20% increase in conversions, and a 15% increase in revenue. And that’s all because they invested in a killer mobile site.
So, what are you waiting for? Unlock the power of mobile, and watch your business soar! And to sweeten the deal, here’s a joke for you: Why did the smartphone need glasses? Because it lost all its contacts!
Final Comments!
Mobile websites and apps are absolutely crucial for SEO in today’s digital landscape. With the majority of internet users accessing the web through mobile devices, search engines prioritize mobile-friendly sites and apps in their rankings. Additionally, mobile users have high expectations for speed, ease of use, and responsiveness, and a poor mobile experience can lead to high bounce rates and lost revenue. By investing in mobile optimization and creating user-friendly mobile experiences, businesses can improve their SEO rankings, attract more traffic, and boost conversions. So, if you want to stay ahead of the game and succeed in today’s mobile-first world, prioritizing mobile websites and apps is an absolute must.