The mobile era is in full force, as consumers use smartphones and tablets to access the internet. A responsive design is no longer an ignorable standard and a component that benefits SEO. Are you new to the digital world, adopting digital techniques to enhance business performance or a digital marketer?
You may wonder about the correlation between a responsive web design and SEO. But, here is a must-read that will provide beneficial insights about responsive websites and search engine optimization. Firstly, what is a responsive web design and what is SEO?
Responsive Web Designs
Do you visit the same website and properly access each page regardless of the device you use? i.e. desktop, smartphone, laptop or tablet? That means the website is responsive. A responsive website prioritizes user experience (UX) on every screen size, i.e., large, medium to small. A designer considers responsive images or content that scale perfectly to fit alldevices across.
Search Engine Optimization/ SEO
SEO is a service that drives websites to be accessed and viewed by more visitors. In most cases, brands aim not only at website visitors but also at leveraging the practice to generate leads, attract potential customers, and retain the target audience.
SEO is like a wheel and preps websites by following search engine guidelines for suitability to meet the user’s search intent. Normally, keywords, meta tags, optimized images help craft websites to meet SEO demands on search engines like Google.
So, What’s the link between SEO and responsive web design?
For a website to be accessed by all users across devices, it must be responsive. When a website is responsive, it attracts visitors from everywhere and at any time. The accessibility and usability then pave a reliable path for website traffic. The connection between a Responsive Website and SEO is intertwined as explained below;
- Google’s Algorithms
To enhance user experience, Google frequently drops out updates to guide website builders and owners. In the current year, 2021, Google rolled out its page experience update, and it became part of the ranking systems. The update reveals several signals that can help create an optimal user experience on the search engine. It also lays more emphasis on the need for responsive web designs as they allow search engines to index content excellently, users can interact with a single URL easier etc.
If there’s an independent website for mobile, then it requires a different URL. URL’s difference causes the desktop and mobile content to appear the same that harms site ranking. A responsive website deals with content duplicity problems.
- Improved User Experience
A responsive website is highly excellent for mobile users. A responsive web design improves organic SEO rankings, and it also improves the site’s traffic. Under the latest user experience guidelines, Google finds the responsive site much easier to read and navigate before presenting it to a user’s query. With a responsive web design, a website owner is able to provide the best user experience according to the user device. This helps improve website traffic and improves SEO practices.
- Enhanced Website Performance
Via Google Analytics, the website owner can understand the data of a website, i.e. performance leads, web traffic. Modern technologies provide different standards, i.e. ADA, that support a responsive web design. Following this helps to ensure that a website is optimized for all users across devices. It also enhances the speed of a website which positively affects its performance resulting in better SEO results.
- Bounce Rates
“Bounce rate” may sound to be a negative term, but did you know that there is what we call a good bounce rate and a bad bounce rate? The average bounce rate on content websites is currently between 40 to 60%, whereas eCommerce or retail websites experience an average bounce rate which is between 10 to 40%. It means that content websites are highly liable to bounce rates.
Also, whether to term it a bad or a good bounce rate all depends on the type of website. If the website’s success depends on users visiting beyond a single page, then a high bounce rate is harmful. However, a high bounce rate may be okay ‘normal’ for a site with a single page like a blog.
Whenever visitors turn away from a website within a few seconds of landing on it, it means they are not getting what they are looking for there. In contrast, a satisfied browser or a customer can check out more pages on a website, eventually turning them into a lead and customer. A high bounce rate leads to a drop in ranking, but content quality and a responsive web design can help you out.
- Fast Loading Pages
Loading speed is a critical issue these days. Even Google favours loading sites that take minimum seconds to work. Back in 2018, Google introduced the speed update and currently considers the mobile site loading speed as a ranking factor. With this, a mobile responsive design is crucial if a merchant desires to obtain a share of the increasing mobile traffic.
Unlike in the past, where web designers focused on desktop experiences, mobile experiences also play a role in obtaining traffic. A responsive web design, quality content, optimized images, and layout play a role in a site’s performance.
- Social Media & Social Sharing
Current statistics indicate that 2021 has a population of 4.32 billion mobile internet users. The global mobile traffic only seems to increase annually, proving that it facilitates a lot of activities. With a responsive website design, it is definite that mobile users receive the best user experience allowing websites to meet their targets.
On the other hand, over 3 billion people use social media platforms, and websites can leverage it. In simple terms, users can easily share content on mobile devices hence creating an effective backlinking strategy for a website.
When you dive into the world of SEO, you will discover that Search Engine Optimization is a pivot. There is a variety of aspects that play a part in the effectiveness of an SEO strategy. The mobile-first design or a responsive web design can help you achieve these results with the fact that there are billions of internet users globally. Pre-planning a responsive web design for your website is itself an SEO strategy. Lay a fundamental SEO plan to attain quality long-term results for your website.
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