The mobile era is in full force, as consumers are using smartphones and tablets for the internet. The responsive design is a standard that is no longer ignorable as it is a component that benefits SEO. How it helps then read through.
The web world has moved too fast. Web browsing on the desktop was once a charisma that still is, but not handy. Web designers and marketers are doing a lot to satisfy the Big Daddy.
They have :
- Improved Site User’s Experience
- Increased Page Loading Speed
- Reduced the Bounce Rate
- Avoided Same Content
- Boosted Content on Social Media
Under improved site user experience, Google finds the responsive site much easier to read and navigate before presenting it to a user’s query. As the website is excellent, so it does great things.
Like when the usability is right, then visitor-ship leads to conversions. And they come back for more. It’s the positivity that everyone appreciates. So have a design that creates a smooth journey from the start.
The page loading speed is a ranking factor to the least but needs attention. Your website must be optimized to open fast because if it isn’t, then Google notes it. Google favours loading sites that take minimum seconds to work. That’s why it is a reason to make the website responsive with boosting speed.
The bounce rate is the time when site visitors leave your website quickly. Within a fraction of the period, the visitor finds the worth of a website. If they like it, they stay and come again. If not, then the bounce rate increases.
It’s the user behaviour that Google counts when they enter and exit a website. The consequence is the down ranking of such sites in search engine results. Also, the situation comes where the content is excellent, but the design is not. If the environment is not clean and crisp, then users leave without browsing more.
Google is smart to recognize web page content. But it needs a path from your website to identify the essential content. Those who have a separate mobile site find it hard to manage duplicate content issues.
If there’s an independent website for mobile, then it requires a different URL. URL’s difference causes the desktop and mobile content to appear the same that harms site ranking.
So making it clear to Google is your job. Separate mobile sites fall behind in search engines ranking as they got canonicalized to their desktop counterparts. A responsive website deals with content duplicacy problems. Write a single URL to avoid having the same content in two places.
Mobile web designs are easy to share socially. But note they do not impact site rankings and only grow an audience. Google likes traffic and engagement from sites and increases their value by showing it on top. It does the opposite with un-optimized websites having awkward design, navigation and social sharing buttons.
Pre-planning a responsive web design is an SEO strategy that will help you find keywords related to your business. In the end, all of the above said will accomplish your goal.