As someone who remains flooded with new email messages every day, you must have noticed that out of all the emails received, most of them come with sub-standard content.
This can give you an idea about how frustrating it is to waste time on such mails. Considering what impression such poorly crafted emails leave upon you, the essence of creating impressive and highly gripping emails gets even more essential.
The best way to communicate in the professional world is via Emails. Emails emerged as a quintessential way to maintain contact, and tend to replace face-to-face encounters in some way.
You can get an estimate for the same, by thinking about how many people you have emailed but never met.
As a marketer who is interested in handling clients, arranging interviews and working with teams, you must have been sending a lot of emails to people you do not even meet.
But, in this case, it is the emails that appear to create an impact upon the mail receivers. That is why the impression is influenced by the way you approach them, mark the subject line and compose the text.
If the email recipients are long-term clients or some fairly new users, you need to make sure that not even a single email from your end leaves the viewer with a negative impression.
Our tutorial recently is all about helping you create impressive emails so you can nurture and grow your customer’s relationship.
The first thing that you need to understand is that business email accounts are not that creative. Despite the lack of innovation, email giants such as Gmail and Hotmail have managed to engage billions of users till now and still counting.
Some interesting facts about Email Growth
- The number of active email users is forecasted to reach 4.3 billion in 2023.
- 293.6 billion emails were sent and received each day.
- The average expected ROI is $42 for every $1 you spend on email marketing.
5 key strategies to improve email etiquette
Short seems cool
Mark Twain once said, “If I’d had more time, I would have written you a shorter email.” Keeping your email short is going to make it look well prepared.
Here’s an example – If you ever face any issue with the quality of products delivered by us, you can feel free to email us directly, at firstname.lastname@example.org. If we think it requires a revert, we will forward it to the responsible authority with an addition, i.e. a question mark.
People love you for being direct
No one is really interested in seeing how prolific you are at using adjectives and adverbs. Make sure your emails are short and brief and do not make use of too many additional words that make it seem overly lengthy.
Those who cannot keep the emails short at suggested above can make sure that they include a brief description at the top that indicates the course of action.
Be quick when it comes to replying
When it comes to reverting to emails, there are a few things that you need to consider. First, think is that you should be quick enough, and the second thing is that the email should be short (see how much we are stressing upon the mails to be brief).
The best example comes from the conversation that took place last year between Snapchat CEO Even Spiegel and Mark Zuckerberg.
Here is the sequence:
– Zuckerberg’s first email was for 46-words and came at 6:23 PM
– Spiegel took 30 minutes to reply with an email having 19 words
– Zuckerberg replied again three hours later with a 14 words email
The lesson we learnt: Important things need a quick reply!
Reread, Reread & Reread
When you send out a highly confidential message through email, make sure you do not miss anything as such emails are viewed with an eagle’s eye.
Make sure you go through the content again and again to ensure you neither miss mentioning anything important nor mention something that was not supposed to be mentioned.
So, the mantra is to reread the mails repeatedly. This gets easy when you (again) keep the mails short.
The address needs to be double-checked
For all those who have a very common name, there are chances for people to confuse you with others having the same name.
In case you are sending an email to someone who has the same name as others in your email address book, you should make sure that you keep a note of the recipient’s exact address.
Adding the wrong address can cause some confidential information to go into the wrong hands.
Website Design is one of the significant factors affecting the traffic on your website. Integrating emails with web designing ensures consistency and a boost in sales. It helps in creating brand equity and retention of loyal clients. For the integration process, you should use the same color palette in your websites, in emails. Your emails or newsletters must be familiar to the consumers as your brand. The navigation links should make it easy to toggle between website and email. Also, you should use Call to Action (CTA) in emails to make the users comfortable navigating from page to page.