Nowadays, people, especially in the developed nations have nearly forgotten to visit a local store and to use cash in exchange of goods. Times have changed drastically and new things are waiting for us at the horizon.
People are limiting their visits to fast food outlets on a normal working day, because they can simply order the pizza at their place without needing to step outside and waste their time to picking up the pizza.
Note: Nowadays, Pick up delivery option is there on many eCommerce portals and not only on food outlets’ sites. Sites that advertise this option are increasing their customer base because some customers’ prefer to visit their local store to physically feel the product before making the payment.
If we observe the current evolution speed of eCommerce business, then delivery guys will be soon replaced by drones and people won’t have to converse with the delivery boy anymore. Another loss of human touch, perhaps, but this is where the world is switching.
Apparently, the world is shifting towards technology and doing tech innovation in nearly everything they can think of experimenting. From clean energy to drone delivery, the future is set to make this easier for people and eCommerce business can hope to harness the possibilities to producing better output.
Let’s see what change 2017 is going to bring in the eCommerce sector
1. Chat Bots
Applications such as Facebook, Twitter, WhatsApp and Google Allo are introducing Web Bots to magnify the shopping experience by enhancing booking and customer service.
Nowadays, consumers are getting familiar with talking to machines. Many companies are developing their own chat bots. One such example is clothing retailer ‘Spring’ that successfully developed ‘Spring Bot’.
“Customers aren’t spending their time on a sprawl of apps anymore, but there’s a high concentration of engagement on Facebook Messenger,” said Spring founder Alan Tisch. “So we created an experience to fit into the natural behavior that’s already happening on the platform”. Tisch
2. Artificial Intelligence
A.I. is one of the most intriguing subjects that has fascinated modern science and scientists are working days and nights to find revolutionary technology that can help humans. Considering the so far development in A.I. undeniably, we have come very far and are on the right track to make it better and more useful for people in their daily lives.
Apple’s Siri, Microsoft’s Cortana, and Google’s Assistant are some of the well-known A.Is. Their main purpose is too easy the user journey and assists in various tasks, like finding and dialing a phone number as per the command, doing research on search engines, switching off/on phone, or closing/opening a software etc. Features likes these are being enjoyed by the users and companies are thoroughly investing and spending a huge amount of money on R&D to increase their app’s usability and scalability for better results.
However, all the listed A.I. apps will respond in different ways. Google assistant will do search on Google as its default and primarily setting. Cortana will find things on Bing, other than searching the service and Amazon’s Echo will search products on Amazon website.
Hence, companies that are offering A.I. feature are tricking their users to surf their website and using the stats to properly outline the buyer persona.
You are seriously bummed reading posts regarding mobiles and hearing about its importance in the marketing world. Yes, your frustration is understandable, but we simply can’t overlook mobile, no matter how many times we have to mention it. Since it has become a detached body part of most of the users, its substance will be talked, over-and-over.
Google is working on mobile-first web index, giving much priority to the mobile over desktops. Since the traffic on mobiles has overtaken that of desktop, it’s imperative to work on user persona and to enhance their mobile experience.
‘eCommerce websites need to take notes and trim the content for small screen devices.’
4. Mobile Payments
With the advent of mobile payment apps, companies are experiencing a rise in the yearly business revenue. Starbucks, one of the most recognized coffee brands, started mobile payment trend and generated 12% more revenue additionally by going digital. Moreover, they got some user information that aided them further in the R&D department to better target customer persona.
McDonald’s etc. are now walking on the path and soon, we will see machines on the counter to order and paying for the order, without needing to ask Cashier to suggest you from the menu. Machines running on A.I. will be there to guide the buyers in their journey and the experience will only increase with time.
5. Personalization and customization
We are literally living in the age of information. Everywhere there’s content and information to use for the betterment of the product and the marketing strategy.
Sometimes the overly available information confuses us to what include and what ignore in the marketing strategy. In the age of technology, customer experience and what customer buys is crucial for businesses to develop their product and serve what their targeted audience likes to lower cart abandonments.
6. Increasing Demand for Same Day Delivery
Shoppers now want same day delivery. They are even ready to buy a premium membership that delivers the product within 24 hours. This shows market’s demographics and how the future will be. Additionally, we will see drones flying overhead and jamming the sky, like a Hollywood Sci-fi movie, or that we saw in Star Wars saga.
Amazon has started doing it and many companies are working on their business operations to join the list of delivering the product through drones.
According to a report published by Forrester, 29% of shoppers are willing to pay extra money in return for a fast delivery. The possibilities are endless for logistic companies.
Postmates and UberRush are joining the list to deliver things faster and are offering their delivery services to clients globally. In layman’s term, the users want better eCommerce shopping experience, like they get in the real world. Instant access to the things they buy.
In the future, more companies will invest in fast delivery industry and will leverage the current demand to grow their transportation business.
Many reputed eCommerce portals earn negative feedback due to poor logistics operation and late delivery. Hence, it’s one of the pain points to which companies have to work over, and have to follow what Amazon and rest are working over Fast Delivery.