A few years ago, there were reports stating that mobile Internet usage would manage to overtake desktop usage by 2014. Back in present, we all know how mobile eCommerce market and smartphone digital media has topped the charts when compared to desktop usage. So, for any business looking for prospective clients, it is important to reach all the important mediums through which customers could come in. For any Ecommerce store, it is imperative to focus upon customers coming through mobiles.
The target is to offer impressive mobile eCommerce user experience to valuable customers. As per a study conducted by Shopify, Ecommerce sites receive more than 50% of their traffic through mobile, which is quite low as compared to what comes through desktop. Through this post, we will be exploring Mobile Ecommerce Market stats for mobile visitors so that it gets easy to understand the need for a mobile-friendly Ecommerce site.
Possible Reason For Rise In Traffic To Mobile Ecommerce Sites:
Ecommerce website visits are affected greatly affected by social media. The Shopify study that we mentioned above, also suggested that mostly 5% of the Facebook users who have logged in through computers, click through to visit Ecommerce sites. The number however, gets raised by 7% when users are log in through their phones.
Alternatively, for the visitors coming from Google, 18% of them come from computers and 12% from mobile phones. Unlike, Facebook where the navigation is abrupt, in this case people are specifically searching the search engine. As per the Forrester Research, Inc, Susan Wu, “Mobile is far outpacing the growth of e-commerce as a whole. It’s growing faster than e-commerce in the ‘90s when online shopping was just taking off.”
How Social Media Could Help Further
Well, there are times when you buy something without actually planning something. Termed as Discovery-based shopping, it is a trend where users proceed shopping through mobile phones and tablets just because they liked something over social media sites like Facebook. Social media has given Ecommerce sites a platform to drive a large amount of traffic through advertising.
As per a study by Custora, within last 4 years, the traffic coming from mobile had rise from 3% to nearly 37%. Despite the fact that mobile conversion rate is only 1.4%,it has garnered attention as one of the most convenient and popular way of accessing websites. While improving the mobile experience, Ecommerce sites can expect to bridge the gap between traffic and conversion.
Always on Shopping
Well, this may sound alien to many because this is a new shopping trend coined by Shopify. It refers to the degree to which consumers are always on. The driving factors in this case are social media and mobile shopping. Previous year’s studies show that desktop traffic for Ecommerce sites was highest between Monday and Friday. However, mobile shopping tends to increase on the weekends. This means, you have “always-on” shopping phenomenon going on.
Odd Hours Shopping Spree
A fascinating fact came from the fact that most of the shoppers now prefer shopping at odd hours i.e. late night or early morning. Several studies have made it clear that abrupt rise in mobile shopping has contributed to why consumers are making maximum purchases in wee hours of morning or night. As compared to previous year, the sales between the hours of midnight and 6 am have grown by 30%.
Covering The Mobile Ecommerce Shortcomings
Sites like Adexchanger.com have quoted that mobile users click upon ads more than twice when compared to desktop users. Considering this online retailers should expect to receive nearly 50% of their traffic through mobile but the conversion rate is still higher for desktop. Well, this is because most of the consumers navigate the products through smartphones but make the final purchase through computers. This is probably because of the fact that most of them believe that entering credit card details and personal information gets difficult to enter on a small screen. Also, buyers are concerned for their privacy, which they believe is preserved better on desktops.