How Site Speed Affects Ecommerce Performance

For decades, the primary concern of any business is to understand the data is responsible for its growth. For any E-commerce business, too, there are a few factors that help in analyzing its performance. Out of all the available elements, it is the site speed that determines the E-commerce performance. Here is now the site speed and performance go hand in hand.

1. A Slow Site Can Make Retailers Lose Billions

There is no doubt in the fact that slow web pages can make e-commerce retailers lose billions. Even though the difference between a fast and slowly navigating page is not more than 3-4 seconds, the loss that the retailers have to bear because of it is too high. People who are navigating the internet these days have turned highly impatient when it comes to loading.

2. Slow Checkout Pages Can Make Customers Go Away

Several reports have suggested that nearly 44% of online shoppers get jitters on witnessing prolonged checkout pages. They react in two ways. Firstly, they would leave the website while cancelling the transaction. Secondly, the applicant might decide never to return to the site. It would ultimately lead to the abandonment of the transaction.

3. Even A Few Seconds Can Lead To Abandonment Of Cart

Who says that a delay of second or two does not matter? Most researchers have suggested that nearly 87% of the audience prefers to abandon the transaction even with a delay of 2 seconds. That is why the customers cut short the experience by either buying fewer items or, worse, cancel the purchase.

4. Do not Expect Patience From Online Customers

A hypothetical example could make this easy to understand. Back in 2010, a page taking 6 seconds to load experienced a reduction of 40% in conversions. However, in 2015, a page that took 6 seconds to load suffered a nearly 50% reduction in the conversion. You cannot expect your customers to be patient and wait for the pages to load. They expect fast loading speeds and would never hesitate from navigating to faster websites.

5. Poor Services Can Drive Customers To Competitors

Any customer, who had a negative shopping experience at your site, will make his or her way to the competitor’s website. It means that your site not only lost a customer but you, also have driven traffic to your competitor’s site. It is something that is going to affect your e-commerce performance severely.

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