SEO requirements are constantly changing, and it can be challenging to keep pace with the latest developments. Approximately 150+ SEO factors help search engines determine how different sites should appear in search results and how they should rank.

Well-optimized websites tend to get more traffic over time. That means a boost in leads and sales. Without SEO, your website is nothing, and no one will be able to search your site.

If you are looking for your site to attain that hotspot in Google SERP ( Search Engine Results Page), you need to advance your online performance to cater to these factors. 

Not all SEO factors are essential, and one can be significant than the other in a specific situation. This guide will answer all your questions about SEO and the most influential SEO factors to dominate the search results.

What is Ranking in SEO

Ranking in SEO (Search Engine Optimization) refers to the order of your website on Google results. It denotes your content position on search engine results. A #1 ranking means when people look for a word on the web, your page appears on the number 1 list without. It is without promoted results, featured snippets and answer boxes. 

Before we go ahead with the critical factors in SEO, it is crucial to note that these aspects can and will change.

Google algorithms are continuously changing. It is that some elements become more or less effective, and some new ones are introduced. It makes this fundamental to stay updated with the latest factors and use an SEO audit tool to scan your site to follow the right SEO practices.

Let’s have a look at the top Google Ranking Factors in 2021:


High-Quality and Well-Optimized Content

To enhance user engagement on your site and attract search engines, publishing high-quality content is the key. Content is King and one of the significant SEO factors. 

Search engines look for the best possible results that they can provide to the users. Top ranking is usually given to a site that has unique, well-researched, and well-crafted content. Fresh, creative, and up-to-date content attracts crawlers and boosts the brand visibility and at the same time gives you a great chance to share something valuable with your audience. It is mutually advantageous for your marketing strategies.

If your content is plagiarized or matches with other web sources, it can harm the ranking. Initially, if your content is duplicate, Google will not index and rank your page.

If you are posting duplicate content regularly, Google will delay the crawling rate of your website.

high quality content


One of the important questions people are skeptical about is whether Content-Length plays a role in Google ranking factors?

Well, the answer is Yes. The length of your content is directly related to how you rank on the page. If we see the average, posts with around 1,890 words rank on the first page.

Create content that is informative and that the readers can learn something from your piece.

Keyword Optimization

Google search algorithms depend on keywords. Keywords are the words or phrases that the searchers use when finding out some new information on the web. It makes it indispensable to optimize your fresh content with specific keywords related to the topic.

Keyword Optimization

How to make sure your website is keyword optimized?

Title Tags

The idea to start is by using the keywords in your title tags.

Meta Description

Catching meta descriptions with keywords attracts users to your website.

Using LSI Keywords

Latent Semantic Indexing refers to other related terms linked with that specific keyword that users search for.

Include Keywords in H2 and H3 tags

Besides latent semantic keywords, you can always add keywords in H2 and H3 tags.

Add keyword in URL

Proper keyword optimization in URLs is beneficial from the user’s perspective.

Content Organization

Content quality is not only about uniqueness and the number of words but how well your piece is organized and managed.

Refine your written piece by using various headings and subheadings tags (H2, H3, H4, and so on). Work on coherence and cohesion to upgrade the user experience of your site.

Backlink Profile

After content, high-quality backlinks are the second most crucial aspect that tells search engines whether a site is reliable and authoritative. They have a prominent rank in your website ranking. The number and quality of links are a significant off-page SEO factor that has a greater impact on the SEO rankings.

Getting backlinks from high-domain authority websites adds a vote of confidence to your website. Build high-quality backlinks through guest posting, link acquisition, PR, and practicing other strategies.

Backlink Profile

Site Security

As per Google back in 2014, site security started as a crucial ranking factor. Today, it is one of the most vital ranking factors. Site security means the use of HTTPS encryption. Websites with HTTPS encryption have SSL certificates responsible for a secure connection between a website and its users. It contributes to that extra layer of safety that protects the information exchanged between users and the site.

Search engines take users to the most trustworthy sites, and only HTTPS can show that a site is secure. If your website URL starts with HTTP and not HTTPS, your site is not secure, making it essential to add an SSL certificate.

Site Security

Website Loading Speed

Page Speed is a vital factor in SEO. From May 2021, Google has declared website loading speed a part of its Core Web Vitals. There are diverse factors essential for the user experience of your site that includes speed, responsiveness, and how expeditiously different elements like fonts and images load.

Google looks for a website with a quick loading speed and provides a great user experience to the audience. According to Unbounce in 2019, nearly 70% of clients stated that page speeds affect their wish to buy from an online eCommerce retailer.

As per a statement from Portent in 2019, the most extensive eCommerce conversions occur on pages with load times between 0-2 seconds.

core web vital

Mobile- Friendly

Your website needs to be mobile-friendly apart from good speed. Google started with mobile-first in 2019.

Mobile-first suggests Google will index and rank your website’s mobile version. If you are looking to boost your rankings and maximize your ROI, you need to adopt this transition from Google. Start by picking a WordPress theme that is mobile responsive or use different plugins.

Suppose you are on a hunt for a website design Toronto company for creating mobile-friendly websites. In that case, Kinex Media specializes in developing and designing websites that promote your business and help you steal a march on your competitors.

kinex mobile friendly

Search Intent

Another essential element for Google is search intent that is what the user is looking for.

One needs to understand why a user is searching for that particular product or service.

Create the correct type of content that matches the search intent of the user. Search Intent can alter based on content format and style. It means for some search results, and Google displays videos and infographics. Hence, you should make videos and infographics for such situations if you want to rank for those keywords.

Search Intent

Domain Authority

Another Google ranking factor you need to consider is your website’s domain authority. It is a factor that displays your site’s expertise about a particular topic and its ability to rank on search engines.

Domain Authority from Moz is scored between 1 to 100. The higher the DA of your website is, the higher the chances of ranking on Google.

Now the question is, how can you increase your site’s domain authority? One way is to gain high-quality backlinks. Another way is to create well-crafted content that’s mainly in alliance with your industry. The amazing your content will be, the top rankings you will get.

Domain Authority

Website Structure

Your site’s structure plays an important role when you are going to launch a website. You can improve the site’s design by developing a sitemap in WordPress. 

A structured sitemap allows the Google crawler to easily navigate your website, find new content, and index your pages.

One more way that helps Google index your website is by optimizing the WordPress robots.txt file.

A robots.txt file opens a pathway for Google bots and guides them on how to crawl and index your website. It helps you to indicate which pages search engines spiders should crawl and which they shouldn’t.

Website Structure

User Experience

Now, User Experience is the last important factor for SEO. We have discussed above different things that contribute towards a good user experience.

How does Google measure User Experience?

Google uses an Artificial Intelligence program called RankBrain, which includes other components like:

User Experience

CTR (Click Through Rate)

Click Through Rate is the percentage of users that click on your website link when it appears in the search results. You can improve your ranking by working on your Click Through Rate, especially if you are stuck in the top 5 results.


Bounce Rate

Bounce Rate is when people click on your website but eventually hit the back button without interacting with your website. Hence, it is terrible for your website, and Google will not rank irrelevant page.


Dwell Time

It calculates for how long a visitor stays on your site after coming from Google search results. A better user experience is linked with higher dwell time.

So, this article has discussed the vital Ranking factors in SEO. We hope it is informative and has helped you learn about the meaningful aspects.


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