Google must be a big fan of Harry Potter, as it keeps introducing wizardry technologies. The introduction of big updates like Bard, Workspace, Cloud, Developers, Responsible AI, Expression, and Pixel Fold has already captivated the world. However, the announcement of Google Search Generative Experience (SGE) or Project Magi is expected to turn the “Search Engine World” upside down.
Not only will the face of search engines change, but the way SEO Toronto experts conduct SEO campaigns will also change. It wouldn’t be wrong to say, ‘Generative AI will bring ‘Ease-of-Search’ to users and a challenging atmosphere to SEO executives.’ Previously, their goal was to achieve #1 rankings in SERP, but with the advent of Generative AI, their ultimate aim will be to answer maximum conversational queries. This is going to be a big challenge, so SEO executives, buckle up; tough times are on the way.
What is Project Magi?
It is an awe-inspiring project where Google’s search engine will undergo a profound transformation.
1. Conversational Interface
Google is incorporating the ability of natural language processing into Generative AI to enhance its understanding of queries. As a result, a new option named “CONVERSE” will appear in its menu bar. This feature will enable users to communicate with the search engine in a manner similar to interacting with a salesperson.
For example:
Me: Hey, I want to buy a new dress for my birthday.
SGE: Here are some options for you.
Me: I want one piece in shades of red.
SGE: Here are one-piece dresses in red shades.
Me: I want matching boots. Can you help me choose?
SGE: Sure, here are some matching boots that will go very well with your dress.
In simple words, it will offer a ChatGPT-like interface.
2. Personalized Results
The primary objective of Google Project Magi is to provide personalized results based on the following factors:
- Location
- User Intent
- Search History
- Device & Platform
- Language & Preferences
- Demographics
- Personalized Recommendations
- Social Connections
- Shopping History
- Time & Context
3. Transaction Will Happen On Google
Today, buyers visit a website, choose their desired items, and make payments through the payment gateway provided on the same website. This process can be lengthy and frustrating because even after finding your preferred item above the fold of the SERP, you still have to delve deeper into it by visiting the website, adding the preferred item to the cart, filling in the payment details, accepting the payment request, and waiting for the acknowledgement message.
360 Degrees Turn In SEO Approaches
The SEO landscape is poised to undergo a significant transformation as soon as Project Magi takes effect. How will this happen?
1. The way we RESEARCH KEYWORDS will not be impactful
Today, our keyword research primarily focuses on terms that users are likely to search for “FOR THE FIRST TIME.” However, we often need to consider the questions users may have at subsequent stages.
For example:
We know that when people want to purchase a vacation package for Dubai, they typically begin their search with terms such as:
- dubai vacation package
- dubai vacation package cost
- vacation package to Dubai
- emirates Dubai vacation package
Our SEO strategies are limited to targeting these initial search terms. However, a buyer usually has numerous questions to ask before making a final purchase decision. After initiating the search with the aforementioned keywords, the buyer will have various doubts that need clarification. Some possible doubts could include the following:
- Is 4 days enough for Dubai?
- Is Dubai better than Abu Dhabi?
- Will I be provided with travel insurance?
- Are sightseeing and other activities included in the package?
Generative AI, or Project Magi by Google, aims to provide the best answers to the consecutive queries that users may have. Therefore, keyword research is going to undergo a significant transformation.
SEO executives, be prepared for the changes ahead!
2. CONVERSATIONAL CONTENT will take the lead
Very soon, we will say goodbye to the days when we created content on various topics without considering the usefulness and meeting search-intent parameters. With Project Magi from Google, we will be required to write conversational content that satisfies user intent and addresses the consecutive queries they may have during their research process.
- Use a friendly and informal tone to engage readers in conversation.
- Write as if you’re speaking directly to the reader, using personal pronouns like “you” and “we.”
- Incorporate questions and prompts to encourage interaction and participation.
- Break up the content into shorter sentences and paragraphs for easier readability
- Use contractions to mimic natural speech patterns and create a more conversational tone.
- Include anecdotes, stories, or examples to make the content relatable and engaging.
- Add humour and wit to inject personality and keep the conversation light-hearted.
- Use transitional phrases and connectors to guide readers smoothly through the content.
- Feel free to use informal or colloquial language, depending on the target audience.
- End with a call-to-action or invitation for readers to share their thoughts or ask questions.
3. EXCELLENT WEBSITES Will Be Preferred
The Google Magi project is all set to prioritize user-experience-enriched websites. By “user-experience-enriched”, I mean the websites with –
Final Words!
It is a misconception that the role of SEO will become insignificant with the introduction of the Google Magi project. The truth is traditional SEO practices will become less significant, but advanced SEO will take the lead. SEO executives will need to update their keyword research and content creation strategies, placing a stronger emphasis on providing a superior user experience.