As specified in the previous post, ‘Integrate Website Design Into Email (Part-1)‘ we focused on how you can integrate your website design with email and social media. We discussed how this strategy could help in communicating best with the audience following your brand or company.
Throughout the last article we explained how you can integrate your website design into the emails and newsletters related to the company. In this post we’ll explain how website design can be incorporated into social media.
Most stuff we mentioned work best for letters, and even work well for social media.
In this case, the goal is to maintain the brand’s visibility across social media. As with text, you can use the same font, colour scheme, and design elements that the website uses. Your profile on social media will be in line with your website.
In this situation, though, it’s crucial that you think a little differently. In this situation you’ll need to think somewhat differently. You will have to make sure that by using the elements of website design, you will also be able to satisfy the needs of the online communities in which you are seeking to connect.
Images
To work upon brand consistency through social media, you will have to start with images. Make sure that your logo is visible prominently over all the social platforms that you are using.
Rather than the logo, you can also use icons which have been deduced from the definitions available on current web pages and which are also highly important to the social network.
If you’ve a blog that you frequently update via your website , make use of such a blog’s top photo as your featured image for posts made over Facebook and Google Plus.
This way when they click over the image through the feed and they land over the page having the same image, they would get an idea that they have landed at the right place.
This way rather than wasting time on whether they have landed the right place, they would start reading the content, the moment they reached the site.
Narrative Voice
As critical as embedding website design in social media is, it is also crucial that you concentrate on your brand’s narrative voice. It will differ according to your choice of media.
With each social media site there’s a common target market and you need to make sure you have a definite identity for each site.
When your company uses multiple staff to manage social media messages, make sure the narrative voice is familiar in nature so that the customer thinks the voice is the same as before and starts to accept it as the voice of your brand.
Content
The primary attribute based upon which the user chooses social media platforms depends upon the information that they are receiving for a certain topic. Make sure you are not sticking to a single type of content.
Continue to alter the material for all the multiple sources while ensuring that you concentrate on all aspects of your business. This would apply to what you have on your website to sell.
Also the photos that you use for the content will concentrate on the material that is of interest to a specific platform.
With the end of this post, we have now covered how you can encourage and raise brand awareness while incorporating the website design in your emails and social media posts.