There remains a business truth when it comes to branding- your website is the face of your business, and it can either help your conversion rates get better or make them tumble down. It is pertinent to make your website as attractive and informational as possible. With the changing times, trends in web designing, too, change. There was a time when cluttered websites with too many colorful elements captivated the majority of the viewers. But, these days, minimalistic web designs are a rage.
Here is a list of features you can look at to update your web-designs for better branding and reach-
1. Minimal In Appearance
A correct maxim to follow in web-designing is to remove any information and graphics that are not absolutely necessary. The best websites avoid overwhelming their visitors with decorative graphics and additional text. Remember that the customer has visited your page for a purpose. It will get more confusing to keep him/ her on track if you overload the website with too much information.
Another good tip is to keep your CTA clear and precise. Too many of them to having a drawn out CTA will hurt your business more than it will help. the hidden CTAs or the wrong placement of them can seriously hurt the conversion rate and the business might have to satisfy with the lower conversions.
Design the CTA in the context of the content. You don’t want to use the CTA ‘Buy Now’ in place of ‘Download Now.’ These little mistakes can hinder your website growth and can easily create distrust among the users regarding your website. When all the CTAs are perfectly aligned with the right page destination, the users won’t feel doubtful while clicking on them. It has been seen that a lot of companies trick the users with wrong CTAs to get their personal information to later use in the email marketing campaign or to sell the data to the data firms.
2. Increase the Visibility of Search Bar
Most of the customers come looking for a specific product that he/ she might’ve seen on another website. It helps the website gather more viewers. Add a prominently placed search bar which helps the website to be more accessible for the users. If there’s no search bar in your website to navigate the customers to the right product pages, the users will find it hard to manually explore all the pages to get their desired product. Hence, the right placement of the product bar at the top of the right-hand side of the home, as well as internal pages, will ease the customer’s journey, and he/she may like to buy from the website.
Imagine yourself as the user that is trying to find the iPhone, but there’s no search bar to take you to the page quickly. What will you do? Either you will leave the site for being a poorly customer-oriented business model, or you will reluctantly do it yourself, like hopping from a shelf to another in a departmental store. Nearly 63% of shoppers admitted in a survey to relying on the search bar to find the products at their favorite online stores.
3. A Picture Speaks A Thousand Words
Blandness of the website is the most harmful factor for a low conversion rate. Information can be best displayed in the form of graphics, tables and charts. Colors tend to evoke different emotions. Red evokes hunger; that is why plenty of eating joints have red in their logos. Cool colours like blue and green are used to market drinks and sodas. Since the online world has no physical presence, it’s critical to find the area to at least replicate some of the real world shopping experience for shoppers. Image Zooming has become a real-time experience for the shoppers who want to see the product in an enlarged image, and want to guess the real world look of it, how it would have looked if they had seen it in the real world. Image zooming feature is being looked by the shoppers and they consider it as a necessary option before buying the product. The right placement of the option beside the product display picture perpetually increases your chances to increase your sales and conversions.
4. Customize the Generics
There is a reason why traditional layout sometimes become classic aesthetics. The colors assigned to traditional CTAs like ‘Contact Us’, ‘Share’, ‘Buy Now’, ‘Submit’, etc. should be kept in a traditional way. Try not to deviate a lot from this as people have a tendency to look for familiar triggers and might not respond well to drastic changes.
When you display your contact information at different parts of the website, it creates a trust a factor among the shoppers who love contacting the company to clear their doubts. Hence, to promote credibility and trust, you need to promote the prominent contact information feature. It boosts your confidence level and shows your eagerness to help the customers in whatever they need from you. Moreover, there should be a phone number properly displayed without any second thought. Often customers distrust the website, especially the online stores that don’t have the phone number displayed. It doesn’t matter if you have a person or not to manning the phone, you have to display a number (actively working) to promote the credibility and trust factor among the targeted user.
5. Create A Pleasant User Experience
Feeling good is supremely important for the users to like your website and spend their money on your business and services. Your website should reflect your mindset, your goals, your values and a flowing and ebbing design that is in perfect harmony with your ideas.
Keep the user’s novelty and needs in mind while you’re still creating your website. The hierarchy of the webpages should be logical and interlinked well. On webpages, keep the most important elements and information in focus so that the viewer can find key points quickly.
Keep testing and updating your website to enhance user experience and satisfaction.
The best web designing features are those that keep the user at its centre and provides an effortless scrolling and shopping experience. Your website should be tailor-made to cater to the needs of the viewers and display your brand in the best light.