You keep an eagle eye on your E-commerce sales and stick to a report check to know your sales funnel. You find the results not that satisfactory what you dream for but you are still doing a perfect job to gain the customers popularity on your e-commerce store. The exact vision of numbers is in front of your eyes and you wish to see number of visitors turning into customers adding things to their carts. For this purpose what matters the most is the convincing power of your page so that it can attract and convince more people to add your brilliant products to their carts.
All in one solution for a perfect business growth is product page optimization. How well you market your store and traffic you get but you may not get upgraded results if you will still stick with the same poorly-designed product pages. For this purpose, you need to take care of so many considerations in mind and making improvement in your product page will help you in a great way. But at the same time, you need to be tricky as you may not be aware what to optimize or from where to start with.
Every Ecommerce business owner perfectly know that a good converting product page is worth its weight in gold so to get the same you need to optimize your product page by adopting various tried and tested recommended tips and tricks. This will surely help the owners who are stuck with so many thoughts from where to start and how to start.
Before going into the ways let’s have a look at the basic what actually makes a good product page
The first success manta behind every product page is that it should be simple with all the details a buyer want and the page must have a good convincing power to let the visitor buy the product. Before starting with a product page make sure you keep the necessary things in your mind like your product, brand, copywriting and the page design and the most important is the user experience.
You have your ecommerce website for your products only as they obviously your center stage. Your page must be showing exactly what you are selling and presented in a way so that the questions the customer will have in his mind will be clear at a glance.
The brand you are selling matters a lot for the buyers. These days it is vital everywhere including your social media selling’s to your post-sale emails and it is equally vital for your product page. So many buyers usually don’t pay much attention to your homepage but stay longer on the product page so you must look at this aspect that the brand name must be there on the pages and this works brilliant for the buyers to recall your name. Your brand is your identity.
This is another vital aspect as you will have a good response only when you will provide with a handful content regarding the product or policies your customers will look for and this will help you have a unique brand voice and tone.
Designing and UX
Your page design and user experience even matter a lot. This will have a great impact on your conversions. So the products arrangement must be in a perfect way will let the customers have the good experience while scrolling through the things they want.
Keeping the above things in mind let’s discuss some actionable ideas that can help you increase your sales by optimizing your product page.
Superb Product Photography
In reality, there are so many perks to E-commerce. Once you tap into the e-commerce business then you can sell your products and services globally. But for this, you have so many challenges to overcome. You are selling something which your buyers cannot touch, feel and try the things before buying so you must show the products in such a way that it immediately attracts your viewers. This can only be possible if the product’s visibility will be clear.
So photography plays a vital role in making the products look excellent on your pages and the customer can feel that the product is perfectly suitable for him and is the right choice he is looking. So high-quality images of all the products taken from different angles will work brilliantly.
Perfect Product Descriptions
This is another factor that will work perfectly. You need to have the right amount of the detail for your product to provide it to the customers. Before buying they will definitely check its specifications, features, how to use and other basic things. Your product page should display the right content about the items so that everything gets clear in buyers mind and they make their decision to buy the particular product.
Right Price Detail
You are selling the products online; the buyer will make a purchase according to his pocket and budget. Every product pricing must be clearly mentioned and separate products the cost price point detail should be different. For a product with low price point will not be same for any luxury item.
Solutions to prevent uncertainties
Your product page must provide the full details so as to bind your customers. If you are using some term or something then you must provide the complete detail so that the shoppers don’t have to look somewhere else for understanding what that means or shift to other sites to get the detailed information.
For example – You are selling footwears of different brands and categories. You must provide the detail like size chart according to different countries and the information regarding the footwear. Along with this its shipping and return policy should also be there along with the complete seller details.
Your call-to-action buttons should be clearly visible like “Add to the cart”, “Proceed to checkout”, “Continue shopping” and many more. Make sure it is perfectly highlighted and the buyer should not face any kind of issue while buying it from your site. They should not feel like switching to other sites for their purchase. These buttons must be placed at the centre stage position and there should be nothing else on your product page which can distract the buyers from their main target of buying the product.
Product Variants image linking
Try not to forget adding personality to your wonderful products. This is basically naming all the product variants like colour, size, style etc. but if you are making it very complicated then the customers will be lost somewhere and will not understand what you are trying to say and show to them. So you must link the images to your variants making the customers get the right product.
Complexity will not only confuse them rather sometimes the funky colour names can even force them to search somewhere else. A great personality is perfect only when it is showed with an equal amount of clarity. Giving a clear message to the buyer is what every seller tries to do but so many are committing this mistake in order to become clever and try to do something extraordinary.