If technology had a bet, it certainly got the heads! The passage of time has indicated how modern users are inclined towards better experiences. The more technology becomes advanced or manifests itself, the more demanding consumers become, creating a loop between brands, businesses, website developers, and themselves.
A study for the first quarter of 2021 indicated that close to 55% of global web traffic comes from mobile devices alone. With substantial web traffic dashing through mobile devices, you cannot ignore its power if you’re a website owner, manager, developer or designer.
And with the latest technological advancements in the field of mobile devices, they are getting smarter day by day. Higher use of mobile phones and other related gadgets to access the internet is on a roll. This is why businesses and companies need to have mobile-friendly adaptations of their websites. But How?
Responsive Design Vs. Mobile- Dedicated Sites
Web development isn’t a simple task, whether you settle for a responsive or a mobile-dedicated design. Dedicated mobile sites require different CSS codes and HTML, yet responsive designs are heavy (demanding) on coding. Away from that, the depth of responsive designs and mobile-dedicated sites can’t be explored in one go, but let’s be precise to the core;
Responsive Web Designs: What Are They & What They Imply
A responsive website design tends to shift the scale based on the source the user employs. It has a fluid design that responds excellently to any personal computer- desktop or laptop or a mobile device, i.e. mobile phone or a tablet.
Here, the website automatically adjusts its content and layout to fit the user’s screen size, i.e. a desktop user will view all the content in a (three-column style), but a smartphone user will receive the content in a single column style.
A responsive design is cost-effective, especially if you have a broader target audience from all angles of users. And it’s one of the best pathways to best-in-class experiences.
Dedicated Mobile Sites: What They Really Mean.
A dedicated mobile website is specifically designed and developed for mobile phone users based on the mobile framework. It’s totally unique from the primary website and possesses its own URL. This type of design only displays partial content, CTAs, or features that mobile users need.
It will also take extra effort for the designer and developer to work on this type of site since it requires unique management and content. Also, it’s highly essential to understand the target audience, i.e. (behaviour, expectations, and needs) before crafting the site.Generally, the site must comprise features that promote usability and user experience for mobile phone users.
Note: There is a definite contrast between a responsive web design and a dedicated mobile design. Understand your needs and contact a competent developer for further help.
How to Make the Right Choice?
Today’s digital landscape requires creativity most especially when it comes to designing for the intended user. You ought to know that websites serve different purposes, and understanding the target user is essential. For a profitable digital presence, here are a few considerations to keep in mind.
Responsive website design can be your preferred choice over a dedicated mobile website if you want easier maintenance. A single website is much easier to maintain than running two sites together. A responsive website means much less work in terms of design and development, content, search engine optimization, etc. That is better than taking care of two different sites at the same time.
On the other hand, your preferred choice needs to be a dedicated mobile website if you want a rapid-loading website. Another reason to go ahead with the dedicated mobile site may be that you already have a non-responsive website that is well designed and developed and is doing reasonably well for your business. And you do not want a complete redesign or revamping of your site because of budget or time constraints. In such a scenario, it might be a good idea to develop a dedicated mobile website.
What About an Adaptive Design?
Adaptive web designs involve creating multiple versions (fixed layouts) of a web page to serve a user perfectly depending on the device used. Adaptive web designs follow a development technique known as progressive enhancement to provide a user experience. Commonly, developers craft unique pages for desktop, laptop, and mobile phones.
Unlike the responsive approach, where a single page alters itself to fit the device in use, the browser selects the best layout of the site for the user in case of an adaptive design. Adaptive designs are an excellent choice if you need a redesign to render your site mobile-friendly. However, modifying an adaptive site is a complex process.
A General Outlook
There are different approaches to providing user experience in web development. Richer interactivity makes web pages more engaging, and amp is one of the best solutions today. However, it requires an in-depth understanding of the available solutions and those that meet specific needs. Responsive designs are a modern trend and have camouflaged dedicated designs in some business sectors. If you’re new to web design, its necessary to take note of the following;
- Responsive designs are quite heavy as a developer needs to craft for a diverse range of devices. Coding, resolutions and resources are other considerations for a responsive design, as downsizing (images) is necessary for smaller screens.
- Mobile-dedicated sites may be cheaper to some, but different considerations count for it to become a perfect choice.
- A mobile-dedicated site will ensure that a developer focuses on a site’s functionality, load speed, and navigation. Something which may not be easy with a responsive design.
Many companies still have not figured between opting for a responsive website design, a dedicated mobile site or an adaptive web design. Before you settle for an option, please look at their differences that cut across to load speed, traffic, content management, online marketing strategies, development, and maintenance costs.
One ought to know that it’s all about providing rich experiences that meet SEO needs. Scaling a site for user experience, usability, SEO results, and future business needs must be a priority.
Currently, Google is showcasing a lot of attention for mobile users; however, a website developer, manager, SEO, and business owner must know that ranking factors evolve with time. So, any decision must meet short-term goals and leave room for scalability.
If you’re still puzzled about which type of website you must choose, you can seek professional advice. Kinex Media is a highly reputed website development company in Toronto with immense experience in web design and development. We’re sure you will receive beneficial assistance.