‘Google – The King of Search Engine’ regards SEO as an important factor to bring traffic to the website. On the website, Google’s policies haven’t changed much, but algorithms keep improving time-to-time.
It enforces SEO experts to follow new guidelines because Panda, Penguin and Hummingbird mark their impact on SEO and penalize website that fail to meet the bars. In simpler terms, it has set new parameters to follow for effective results.
As mentioned earlier, Google has penalized millions of websites because they failed miserable to work according to the guidelines. If you are looking to stay in the top of SERP (Search Engine Result pages and emerges as best in class, follow Google and use right SEO tools.
Fortunately, the web has many free tools to get online marketing success to its peak. Below are some of the best SEO resources of the past decade and the current decade listed, which gives us profound insights;
1. Wordstream
Recognized by Google, ‘Wordstream‘ provides the highest degree of productivity in looking for specific content concept from more than 1 trillion searches done daily. Regardless of whether you are a start-up, a small business or an existing one, Wordstream operates like a maestro at any level of operation. It is undoubtedly the best free resource on the site, and it puts it’s paying competitors to shame.
2. Keyword Eye Basis
Another fantastic tool that you can look for to add importance. Choosing the right keywords matters a lot, especially when it’s cut-throat competition. So, if you’re doing your organization’s brain-storming session, then this method will play a critical role in identifying the latest patterns in Google searches.
3. Youtube Searches
Watching videos on youtube and entertaining yourself? Well, besides entertainment, you can look for keywords that people type in search bar for videos. It can be very helpful in preparing a strategy and planning to gain organic traffic.
4. Ubersuggest
Looking to develop long-tail phrases that can contribute in SEO success? Well, ‘Ubersuggest’ is your place. It suggests data from Google and others, even tweak your phrase to bring the results that you are looking for. A website worth your time and efforts. Don’t miss it.
5. Copyscape
Everyone knows that Google finds ‘the King’ to be good. Google no longer accepts cheap, poorly written, twisted writing ups and demands to demonstrate originality and special in your work. Thus content plays a significant role and backbone of SEO. Copyscape allows free testing of duplicity within your text. In addition, it lets you rewrite the writing-up to prevent unnecessary problems.
6. Xenus Link Sleuth
It’s a PC-based software ( Download Xenus Link Sleuth) that checks websites for broken links. Its spidering software is coded to bring the desired results for result-oriented digital marketing. From text links, frames, images, local image maps to backgrounds, it works for all.
7. SEOquake
Is your browser of choice Firefox , Chrome or Opera?
If so, you owe the SEOquake browser extension to yourself. It doesn’t matter which of these three browsers you are using, you have the same features.
Although this free tool is self-explanatory, there are some main features that you will become familiar with once installed:
An on-page SEO audit of every website, including competitors, is carried out immediately.
Analyze every web-page’s external and internal ties.
Compare Real Time URLs and domains.
Data export for potential use.
8. Gogretel
This free SEO tool’s name does not give away much, in terms of what it does, but it’s well worth using.
For Gogretel you can quickly see if the website meets the requirements of Google’s webmaster or not. There is a aspect of social media along with this that is worth checking out as well.
You will be presented with a search results page after running a test that allows you to access details in three different categories:
Basic information, content analysis speed and usability.
To access comprehensive data, you can click on each category.
9. Checker
After generation robots.txt file, it’s time to check the syntax validation. Robots.txt checker is a great tool from the same party that checks and verifies the format of syntax. If it shows error, then Google will not catch the guidelines about ‘dofollow’ or ‘nofollow’, and probably will follow all the links.
10. Title and Description Optimization Tool
It checks meta-description and meta-title. In meta-title, it checks character count i.e. if it’s between 60-65. If it’s more than those, it will give an error. Beside word count, it checks keywords relevancy with website’s landing pages and content.
Meta Description-
It checks character count up to 165. If it more than that, it gives an error. If there is keyword stuffing in meta-title and meta-description, it shows an error, too.
11. Image SEO Tool
It helps in various aspects of the image optimization for better results, such as; Alt Text, File Size, File Name and Caption. Suppose, if you seeing a web design image, there’s no problem for you to understand what the image is depicting. Now the problem arises with search engine spiders. They can’t read the image, but can catch ‘alt text’. Simply alt=”this is your alt text” to the image tag.
For instance; <img src=”Kinexmedia-logo.jpg” alt=”Kinexmedia Logo” />
This tool will alert if there’s a problem with the image description.
12. XML Sitemap Generator and Validator
In XML (Extensible Markup Language) generator, we submit website’ URL and it generates a sitemap.XML file. Afterward, we validate it to check the possible errors.
13. Semrush
Wanna read more about your website? What about content of a competitor? SEMrush has protected you. Everything you need to do is type in a URL and scan. From there, you can obtain a range of data which can all be used to help move the SEO efforts to the next level.
You will need to invest a lot of time and efforts with SEMrush if you want to understand more about any website with an eye towards SEO. There are not many free SEO tools available which give as much as this one.
Conclusion-
SEO is not everyone’s cup of tea because it’s like Mathematics as everything has to be done in the perfect order to get great ROI (Return on Investment) on time and efforts spent on projects.