Dreaming of SEO tools that will further your digital marketing strategy? If yes, spare yourself the effort of finding simple and free SEO tools. In this article, we have covered the top 30 SEO tools for website optimization that every marketer should have in their arsenal.
1. Google Analytics:
- Free Tool: Unlimited use
Google Analytics Provides detailed insights into website traffic, user behavior and conversions. It allows businesses to track and measure key metrics, such as page views, bounce rates and conversion rate, to understand the implementation of their digital marketing strategy.
Sign up for an account and integrate the provided tracking code into your website. Set up goals and conversions to track specific actions users take on your website. Explore the various reports and metrics available, such as demographics, traffic, and behaviour flow, to gain valuable insights into your website performance and make data-driven decisions to increase online visibility of your website.
2. Google Search console:
- Free Tool: Unlimited use
Helps website owners to monitor and maintain their website’s presence in Google Search results. This tool offers valuable insights into website performance, indexing status, and search traffic.
To get started website owners need to verify their site ownership by adding a verification code. With the data provided users can identify and resolve potential issues that may affect their website’s visibility and rankings.
3. Ahrefs’ Webmaster Tools:
- Semi-free Tool: Access to only limited features for the free users.
Helps website owners and SEO experts optimize their online presence. This tool offers features such as website health monitoring, backlink analysis, keyword research, and site auditing.
Users need to create an account and verify ownership of their websites. They can then access a range of powerful SEO features that can help them improve search visibility and boost organic traffic.
4. Google Ads Keyword Planner:
- Free Tool: Unlimited use
Helps advertisers find the right keywords to target in their ads campaigns. This tool allows you to research and discover relevant keywords based on search terms and provides insights into their search volumes and competition levels.
To get started, you have to first create a Google ads account. Navigate to the Keywords Planner tool and enter a few primary keywords or your website URL. Keyword planner will generate a list of keyword suggestions using which you can optimize your advertising strategy to reach your target audience.
5. Google Trends:
- Free Tool: Unlimited use
Allows you to explore the popularity of search terms over time. This tool gives you insights into what people are searching for and how interests change over different regions and periods. Discover emerging topics, track the popularity of specific keywords, and gain valuable insights for content creation or research.
Visit the Google Trends website and enter a search term or topic of interest. The tool will provide you with data, charts, and related queries to explore.
6. Ahrefs’ SEO toolbar:
- Semi-free Tool- Gives access to few features to the free users.
Helps improve your website’s SEO performance. This tool provides valuable insights and data to optimize your website for better rankings and increased organic traffic. You can analyze backlinks, check keyword rankings, and explore metrics with this tool.
Install the Ahrefs SEO toolbar as a browser extension, and you will have a wealth of SEO information to better optimize your website for better ranking and an increase in organic traffic.
7. Moz Local Listing Score:
- Semi-free Tool- Limited access to the free users
Helps businesses assess their online visibility across various local listing platforms. This tool evaluates your business presence on platforms like Yelp, Google My Business, Facebook and etc. and provides an overall score on the basis of the consistency and completeness of your information.
To get started, you just have to simply enter your business name and location to generate a comprehensive report with Moz Local Listing Score. This tool highlights areas of improvement that allow you to enhance your online presence and attract more customers to your local store.
8. Yoast SEO:
- Semi-free Tool: Provides limited access to the free users.
Helps optimize your website for search engines, making it easier for people to find your products or services online. This tool offers various features such as keyword analysis, XML sitemap generation and more.
To use Yoast SEO, install the Yoast SEO plugin on your wordpress website. Once activated, you can optimize individual pages or posts and receive real-time feedback on how to improve your content. This tool is a must-have for marketers who are looking to improve their visibility on search engines.
9. Similar Web:
- Semi-free Tools: Provide a trial version of the tool to the free users.
Provides valuable insights into website traffic and online market intelligence. It helps you uncover your competitors’ performance and make data-driven decisions.
To get started, visit the SimilarWeb website and sign up for an account. Once you are logged in, enter the website or industry you want to analyze, and SimilarWeb will generate detailed reports on traffic, engagement, demographics and more. This tool is a must for marketers who are looking to gain a competitive edge in the online world.
10. XML Sitemaps:
Semi-free Tool: Tools such as XML-Sitemaps.com provides both free and paid versions of the app.
Provides a list of all the web pages on a website that helps search engines easily understand the site’s structure and content. With XML, you can ensure that search engines crawl and index your website properly, which in turn improves the visibility of the search results.
You can generate an XML sitemap with the help of various online tools and then submit it to search engines such as Google through their webmaster tools.
11. Google SERP Snippet Optimizer Tool:
- Free Tool: Unlimited use
Helps website owners and SEO professionals enhance their search engine result page snippets. It allows you to create well-optimized meta titles and descriptions that attract users.
Enter your web page URL, and the tool generates a preview of how your snippet would look on Google. You can then adjust the metadata to increase its relevance and CTR, which will boost the website’s visibility and traffic.
12. Google Alerts:
- Free-Tool: unlimited use
Keeps you updated on topics of interest by sending you new emails whenever new information appears online. Be it news about your favourite movies or updates on a specific industry, Google alerts help you remain up to date with the trends.
Visit the Google Alerts website and enter the keywords you are interested in and want to track. Choose what type of results you prefer and provide your email address. Stay updated with your topic of interest with Google alerts.
13. Screaming Frog SEO Log File Analyser:
- Semi-free Tools: Have to purchase a license to upload more log events and create additional projects.
Analyzes the log files from the website’s server. A log file can uncover useful data in regard to which web pages are being visited by search engines or bots.
Import your log files into the tool. It will generate a comprehensive report that will allow you to make informed decisions to optimize your website’s SEO performance.
14. Exploding Topics:
- Semi-free Tool: Limited use of the features for free users.
Provides real-time insights on the topics that are trending on the internet.
Visit the website and explore the list of trending subjects. You can dive deep into each topic to understand its growth, related keywords, and associated content. It is a valuable resource to uncover or find the hottest trends in the digital world
15. The Hreflang tags Generator Tool:
- Semi-free Tool: Limited access up to a certain period after which you have to buy the premium plan to continue.
Generates hreflang tags for websites. Hreflang tags are essential for multilingual websites to help search engines understand the language and geographic targeting of each page.
Simply input your website’s URL and then select the desired language and multiple regions. This tool generates hreflang tags which can be easily implemented on your website to improve international SEO and the user experience for global visitors on your website.
16. Keyword Surfer:
- Free Tool: Unlimited use
Helps optimize the website’s content for better search engine rankings. It provides valuable insights by showing search volume, related keywords, and estimated traffic for any query.
To get started, install the keyword surfer extension in your browser. When you perform a Google search, you will be able to see the search volume and related keywords alongside the search results. This data allows you to create content that aligns with the popular queries of the user and increase your chances of ranking higher in organic search results.
17. Google Mobile Friendly Test:
- Free Tool: Unlimited use.
Helps to determine if a website is optimized for mobile use or not. This tool checks whether a website meets Google’s criteria for the mobile experience, such as responsive design, easy-to-read text and properly sized buttons.
Visit the Google mobile-friendly test web page and enter the URL of your website. The tool will analyze your website and give feedback on the mobile-friendly aspect of your website. This tool will highlight any issue that may affect the mobile-friendly experience of the users. It is a valuable tool to make sure that your website performs well across all screen sizes.
18. Merkle’s Schema Markup
- Free Tool: Unlimited use
Simplifies the process of creating structured data markup by providing specific information about the content to search engines. Structured data improves the visibility of the website on search engines like Google.
Enter the relevant details, such as page title, description and URL and choose the appropriate schema type. This tool will then generate the necessary code for you to add to your website.
19. Google’s Page Speed Insights:
- Free Tool- Unlimited Use
Provides a report on the user experience of a web page for both mobile and desktop devices and also gives suggestions to improve the performance of the web page.
To get started, Enter the URL in the analyzed bar and hit enter. This tool will then test the loading speed of your entered URL for core web vitals and other notable metrics. After this step, it generates a report grading your site performance for 4 different aspects, Performance, web Accessibility, Best practices and SEO, on a score from 0-100.
Tip: Target a score of 90 or above to provide a better user experience to your audience or visitors.
20. Answer the Public:
- Semi-free Tool- Provides only 1 free search per day with limited features after which you have to sign up to use it.
Helps discover 100s of keyword ideas around a single keyword that can be used to create content that leads to traffic and sales to a website.
Enter a relevant keyword in the search bar and select the country and the language that you want to target, and click search. This tool will serve you hundreds of long-tail keywords on the basis of Search Volume and Cost per click.
- Semi-free Tool- Gives only 2 free searches to the user per day after which you need to sign up to use.
Displays users with related questions related to the original search query pulled from Google’s “People also ask” data that can be used to improve the content to target better.
Put a relevant query in the search bar and hit the search button. This tool will provide you with related questions that people commonly ask around your search query. One of the highlighted features of AlsoAsked is that when you click on a PAA a question more questions pop up.
22. SERP snippet optimization Tool:
- Free tool: Unlimited use.
Predicts how a web page will look in Google’s search engine result page and helps optimize the SERP snippets for a high click-through rate.
To get started, enter the meta title, meta description and the URL of your web page and hit enter for each bar. This tool will show how your meta title and description of your web page will appear in Google’s SERP. Check for lengthy metadata and shorten them for better visibility.
- Semi-free Tool: Provides 3 free searches per day with limited features.
Provides a huge database of keywords and content suggestions to the users, which can be used to help businesses rank better on search engines.
To start, enter a domain or URL in the search bar and click on the search button. You will be provided with a report that will consist of a Domain overview, Top SEO pages, keyword suggestions, content ideas and backlink data to improve your SEO strategy to rank higher on the SERP.
24. Keyword Tool:
- Semi-free Tool: Limited access with a free account.
Serve you with a list of recommended keywords with a free account, while a paid account will present you with features like search volume and keyword difficulty.
To use this tool, type a keyword and select the target platform, location and language provided and hit enter. This tool will provide you with a list of related keywords that people use when looking for the related keyword topic. Keyword Tool will provide you with features such as search volume, trend, average CPC and competition to filter out the relevant keywords for your SEO strategy.
- Semi-free Tool: Free version of Grammarly comes with basic features, while the premium version ensures that your content is captivating, precise, and easy to read.
Helps you write error-free content, which is detrimental to the success of any SEO strategy.
To use Grammarly, you have to sign up with a new account. Sign in to app.grammarly.com and click on the new document options. Here you just have to paste the text that you want to check for any grammatical errors, or you can just upload the file to Grammarly.
- Semi-free Tools: Provides limited features to free users while paid users can enjoy unlimited access to its features.
Helps to identify the top keywords which generate organic search traffic and boost sales.
To get started, click on the free SERP checker at the top of the web page. Select the region, device and fill out the domain name whose ranking you want to know. You can target unlimited keywords with Serprobot. Click on “CHECK SERP NOW!” to generate results that showcase keywords, positions and URLs.
- Semi-free Tool: Provides a 30-day trial for free users, after which they have to subscribe to use additional services.
Shows the domain authority and page authority of any site or page
To get started, simply install MozBar as a plugin in your preferred browser. Once installed, MozBar provides valuable insights into the SEO performance of any webpage you visit. It offers a comprehensive range of features, including on-page element analysis, link metrics evaluation, and keyword research.
- Semi-free Tool: Limited monthly searches and verifications for free users.
Allows to find out anyone’s professional email address for link-building practices.
To get started with Hunter.io, visit their website and sign up with a new account. After completing the registration process, you can begin using their email finder and verification features by entering the domain name or company name to discover email addresses associated with that organization.
29. Google Business Profile manager:
- Free Tool: Create profile at no cost.
Allows businesses online to manage and optimize their presence on Google Maps and Search.
To get started, sign in to your Google account and then visit business.google.com. Click on Add your business to Google and then enter the name of your business and select business from the suggestion list as you type and hit next. After this step you will be prompted to add a location the customers can visit. Select a region or location where the business operates. Now, enter a phone number or website URL to finish. This tool helps businesses by providing a common platform to update information, respond to customer reviews and post updates.
- Semi-free Tool: 30-day free trial option for free users.
Allows you to search and find topics which are trending all over the internet. It provides you with a direction in regard to the content marketing strategy.
To use Buzzsumo, click on the “Try for free” button to create a new Buzzsumo account. Once you are logged in, explore content related to your industry or topic of interest.
As you know the world of SEO is constantly evolving, and to remain at the top you require the right set of tools. Thank God there are various simple and free SEO tools available to help digital marketers further their digital marketing efforts. These tools empower users to optimize their website, enhance keyword research, analyze competition, and track performance effectively. By leveraging these resources, marketers can unlock new opportunities, boost search rankings, and drive organic traffic. So, embrace the power of these 30 SEO tools in 2023 and unlock the potential for greater online success