A great website is more than words. It should reflect the nature of the business and offer things that customer wants. A handy and easy-to-navigate website always earn its share of love and fame among the already crowded market. Just as content is important to convey the message, designing holds its importance to gain attention and other important aspects, which most websites tend to overlook and fail to run their successful juggernaut.
Website’s online visage is created by a notch above web design. Often web designer asks about your views on web design. Firstly, question may seem irrelevant, but everyone has likes and dislikes – and same goes for web design. By providing the information and your views on how you want it to look, web designer works in the direction to carve out the perfect design, which can resonate with your experience and to your business’s nature as well.
Following are the key factors that can help you in offering your take on web design layout and overall look of the website; either to web designer or to a web design company;
Know your Branding
If your company has already established branding, then, while designing a new website, those elements should be considered because it can instantly influence the new visitors and can lead to sales conversion. From already established logo, color scheme, fonts, taglines and your views help web designer, and he can create a stunning visual appearance, adding more and yet keeping the essence of your business success that can glue any visitor to the website.
However, in the case of new organization or rebranding process, you may want to explore different ideas to create a long time or lifelong image of your company because that established branding will be used on the website, and on printed material used internally and publically.
In the end, devote time in creating a logo masterpiece. It’s the heart of your branding and everyone, at least, notice the logo of company and judge its level of work through its logo choice. It should be out of the league, yet clearly representing the message.
Know What You Like
Often business owners think that don’t have good sense in choosing or referring design when it comes to their website, or they aren’t creative at all, which help their designers to capture the attention of the visitors. Hence, you always have suggestions and preference based on the things you see on a daily basis. When it comes to own business, people may boggle; however, while sharing views on other things, they always become a creative powerhouse.
Believing that branding may be out of your control, but still you have a large area to focus that can be influenced by your vision and experience or views. You have two choices; either to make your website open or make it close. Both depend on the client’s taste and preference that can resonate with business’s dealing and web designer can incorporate all the necessary tabs, navigation to redirect the visitor to the right path.
There’s nothing wrong or right in choosing either of them. Both work fine, and it all depends on the person who wants to get a website build. However, the web designer can tell, which may work better, if you give him examples regarding what you like. It’s all about giving him an idea of a story to a writer that you want to read. If you don’t tell a writer anything about the story, how we can write anything that will tingle your heart.
Moreover, while pinpointing some examples to acquire in your web design, make sure, you don’t copy everything from other websites and end up stirring features of those websites into your own. Hence, create some features or look that are not common – and which can really gain the attention of the visitors. For example, Apple Inc. They really know how to design everything using white medium and still can bring perpetual success rate to their website and enjoy healthy traffic on a daily basis. However, not everyone is Apple and you don’t really need to be. You have to BE, just to create your own space.
Less is More
Remember what granny used to say when you would ask more sweets, and she would say less is more because more can decay your teeth. Isn’t it? Okay, Okay, granny not always said it. She would fill your pockets with more, but, it was just to remind you about the message. Similarly, in web designing world, often the phrase proves to be the bull’s eye.
The biggest tech company of the world, ‘Apple’ is the prime example of keeping things simple, yet has become apple of everyone’s eyes. How they do it? They are true maestros in doing marketing and know how the importance and role of web design for the successful marketing campaigns.
If you ask your designer, he would love to create a consistent designing page that can display readable content and can adhere to current and evergreen standards, yet making an appeal of being completely professional to the visitors. Moreover, you web designer will want to highlight key areas, which interests’ audience.
You can either push contact information or you can push your social media presence by displaying social media buttons on various pages for the better redirection of the traffic. It’s all up to you to decide how you want to the visitors to connect with you.
However, keep in mind, filling every empty space with your contact information or social media buttons can do more harm than you can imagine. Be wise and use the empty space to fill that matters the most – to your audience and can help in sales generation.
Trust Your Designing Team
Sometimes, letting professionals do their work after you have shared your preference and views is one of the most professional ways to get the work going in a smooth flow. Your hire web designing team or an individual web designer is actively working in the field for years and has worked on numerous projects already before putting their hands on yours. Hence, they often have the suggestions what will work, and what won’t, if you allow the freedom of speech and place your trust in their talent to know the final results will be remarkable and stunning.
Learn the ‘best practices’ trade and listen to the maestro often because sometimes their suggestions can make a huge impact on your business success. Nonetheless, most of the designers will crave to make an appealing and attractive web design because no professional wants to fall their working standards.