Twitter is still an undisputed king in the digital marketing world, and it’s connecting with businesses niche audiences and allowing them to interact with industry peers hassle free.
Knowing that there are 300 million+ active users on twitter; you can look for the targeted audience for your business and grow it exceptionally huge.
What it takes is to do the right things on twitter without wasting time and energy on doing unnecessary stuff.
You need to be very cautious when campaigning for your business and Facebook, however. Even a small error on twitter will severely tarnish your credibility and within a blink of an eye Twitterati is known to ‘unfollow.’
It can be hard to achieve popularity on twitter, but once you get it; you can establish superiority over your followers without letting them know, which will eventually lift your brand to newer heights.
Most self-proclaimed twitter gurus lost their influence after running out of engaging tweets and content, or robbing others, which turned out to be their dead end.
These reports have genuinely explained marketing tactics for twitter, as what things to do and what not to do while marketing on it.
Following are some of the common mistakes that most Twitter users make while representing brand;
Fail to Identify Targeted Audience
Twitter is a complex social media network-and no one cares, unless you have a large list of targeted followers. No matter how much energy you’re using to attract non-target user base to develop your company, eventually you’ll fall flat.
If you are failing to identify your real audience, no matter what you do, how much content you generate to entice followers for lead generation, you will not get desired results.
Hence, selecting targeting audience is crucial because you can address what they are looking for after tracking their behaviour on twitter and researching what Type of tweets they send, or what kind of hashtags they use. It helps a lot in planning a seamless plan for engaging with them and in reacting to all their issues relevant to the product you sell.
Therefore, you must have a good view of the needs of the group, and plan the tweets and tactics to strike the nail on the head.
Not Creating Enough Compelling Content
Unless and until you don’t have enough compelling content, no one is going to take you seriously. If you are looking to harness the real power of twitter, you have to understand the importance of relevant content, and its presentation.
‘Content is the King‘ and it’s something you need to remind yourself to continue your bandwagon.
Another way that you can give your followers useful content is to follow the peers in the industry and retweet their posts. You need to find the people who can greatly support your followers and help you put together a great twitter account who provides a variety of useful information.
Moreover, you can start by leaving valuable or witty comments on others’ post, leaving a room to continue the conversation on the topic that leads on building an on-going relationship with other leaders. It can help you in inviting them to write guest posts on your blog or you can do there.
Most marketers fail to understand that twitter is a social network, and it’s a platform where you have to engage with others to win their trust.
Now, everyone’s isn’t an Academy Award winner who will instantly have millions of followers and no matter if the celeb engages with followers or not.
Not having a Superb Posting Plan
Unlike all other social media platforms, twitter has its own advantages. Having business outcomes and mindset helps you deciding the right approach to gain success on twitter.
The best time to tweet is from 2 pm to 5 pm EST, according to an industry report. For example; if your target audience is mainly active in the afternoon, then you’re wasting time posting in the morning because no matter how profitable you ‘re going to post in unlikely times; you ‘re never going to benefit from it as you ‘d expect.
Moreover, asking gently to retweet like “Please Retweet” can directly influence your followers, and they can contribute in taking your content to different places. According to the study by Fastcompany, you are likely to get 23X RT when you show humility in your posts.
Using Promoted Tweets
In order to expand your audience, you gotta use promoted tweets. Simply put, you have to shell out money to increase impressions on your tweets. Having promoted tweets can bring relevancy to your message – and there’s no hard and fast rule in learning to promote via promote ad twitter campaign.
Anybody can do it. Yet, when it comes to doing a wee bit of paid marketing, most advertisers are scrooge. Some say they don’t have the money to do that. That’s perfect.
Furthermore, in order to see a near future, they need to build a dream, which works in the business’ favor as the marketed tweet hits a broad targeted audience and business develops.
Nonetheless, you can test the quality of your tweets, marketing strategy, time of tweeting etc. Once you are well familiar with ‘Twitter Ads’, you can explore other options like ‘Twitter Cards’ that can be your masterstroke at the right time.
Basically, promotional tweets really help you in engaging with the huge audience and selling yourself at the word stage like industry peers do or have done to cement their unmovable place of fame and name.