‘Instagram‘ was first unveiled to the world on Oct. 6, 2010, and became a quickly treasured smartphone platform with 1 billion users. Furthermore, on a regular basis, it receives a growing number of users. Instagram shares 95 million images on its site per day and produces more than 54.3 billion average likes.
These statistics display the love for this beautiful device and paint the picture of seamless opportunities waiting for the marketers to use for the development of their projects.
The best thing that made Instagram a lovable application is the clear cut and simple design without overwhelming the users that have made it an apple of everyone’s eye. Simply put, it has a larger number of highly-engaged users.
Now it is for online advertisers that the issue emerges. How do you drive your products to the giant market at Insta and make good use of its most desirable attributes? From editing, putting caption to uploading lucrative photos, and displaying captivating imagery, Instagram has provided users with several features to make their experience of photo sharing highly valuable.
Nonetheless, being an online marketer in limited capabilities has it price. You have to face challenges of being highly creative and use their API (Application Programming Interface) to maintain high-end user-experience.
Every business has a story to tell, and to share the story through visuals is an important tool for any business to extend its reach. So every business should use Instagram hassle-free.
Define Your Goal
Create a list first of your Instagram goals and what you want to achieve before you load your weapons. Would you like to raise your sales or gain new followers, and post your messages? This photo-sharing application will reap greater profits for you when you know what you want to achieve.
Keep your posts transparent and build call-to-action so that your followers can respond to it as quickly as possible.
Make your messages clear and create call-to-action, so your followers can act upon, asap.
Know Your Audience
It’s highly important to know where you are going to market your business. First, know your audience and who will love your business.
Using your resources to create interactive content to draw them in that direction. It saves the time and energy of the company is moving to the right location. If you want your customers’ interest to be understood; then you need to build your customer persona like;
- What really interests them?
- What they really care about outside their lives?
- What they want from your business?
- What are they looking from you in products that you are dealing in?
These are some of the questions that you should ask yourself again-again-again in order to be efficient and highly productive before running your juggernaut on Instagram.
Human feelings are certainly with no alternative. It’s also important in marketing. When you establish an emotional connection with your brand, then the base of followers will continue to grow. Please follow guidelines 70/30, in which you sell 70% of the content for your fans and their desires and 30% for your goods and services.
Develop your Style Guide
Developing your tonality and style should help you stand out from the crowd. When you set your tone and make people fall in love with it, you’ll have a long list of fans that will follow you all over.
Surely, it will take time to build your style and tone among your followers and many won’t be able to relate with it; however, you have to focus on those who can and ask for the feedback to know where you are moving. Moreover, what color palette best relate to the feelings that you have created for your product among the followers.
Create Your Posts, Schedule
It doesn’t hurt to have your guns loaded before doing something. Simply put, it always works when you create your posts schedule and plan when to post which content so it can reach a wider audience and add up a new line of followers to your business. Always plan ahead and remain prepared for the possible outcomes for the future.
Create posts to teach your followers and future followers about different ways to use your product. Often people love doing different things with a product and if they like, Bingo! the product will shortly see a rise in the sales graph.
Oreo did a similar thing and taught people how to use their cookies in different ways, and how to make different dishes. Moreover, Oreo created engaging short videos and used them with hashtag #oreosnackhacks.
The preparing calendar will help. Always keep in mind that; social media is real-time, and you have to remain prepared for the ever-changing environment and trends, so preparing a ground-breaking strategy in your calendar will boost your business to a whole new level.
‘A single day wasn’t when Rome founded, it took a lot more!’ Similarly, to get popularity on Instagram takes a lot of effort and patience. If you’re searching for instant success and you’ve recruited top-quality designers and editors for your business who’ve produced amazing content for you; you’re living in a bubble instead. Like in the real world, social media needs to follow its own rules. Hence, you may find yourself in the abyss, if you keep pushing yourself to have earlier success without preparation.
Nonetheless, if you have established a handsome follower base; then, your followers will expect to have the consistency of great content.
Right now, Instagram is your secret weapon to find your place among your peers and already established giants. However, with proper planning and content creation, and curation, you can reach the targeted place in a set time frame. Don’t resist breaking the barricade and creating out of the box content. Create!!!