Are you looking forward to add something new and innovative to your existing PPC strategy? Well, if the answer is yes, then how about adding Adwords For videos? PPC has taken a quick stride towards video advertising.
In 2020, ad spending in the category Video Advertising is expected to hit US$ 26.902 m. Ad investment is projected to demonstrate a 6.8 per cent annual growth rate (CAGR 2020-2024), resulting in a market value of US$ 35.048 million by 2024.
To start with, we will be comparing the attributes of video ads and Google Search, along with all those things that you will have to keep in mind while drafting your video campaigns.
Sneak Peak: What AdWords for Video Is All About?
AdWords for video may not be as easy as it might seem. Because in the world of internet marketing and advertisement, the definition is fairly new, there are chances of any misunderstanding emerging.
Similarity between AdWords for Video and Search Network
1. Settings For Ad Rotation:
Even though video campaigns do not have the 90-day rotation option as available in case of Search Network, there is still something that they have in common. We are here referring to the default ad rotation setting, which is set to “optimize” for clicks in both cases.
2. Google Analytics:
Both video ads and Search Network offers you access to analytics. For video ads, you get access to an inbuilt reporting that is available within AdWords section in Google Analytics. You can also find this section included with the campaign’s link.
3. Call to Actions (CTA):
There is no denial in how important is Call to Action for search networks as well as the video ads. You get the opportunity to create call-to-action overlays for video ads that link to desired landing page. Have a look at the video below.
Differences between AdWords for Video and Search Network
1. Ad Groups & Targeting Options: Ad groups have made it easier for us to use advertising networks to reach market. To a great disappointment, the video ads do not have ad groups available. Instead, you get access to targeting options that allow you to pick a targeting community based on attributes like demographics and topics to name a few.
2. Different Networks: Contrary to the way advertisements appear on the Search Network, video ads appear in various locations. You will find them, for example, on the Show Network, on YouTube and via YouTube search options.
When you add keywords, they act as the main keywords for the ads across all the networks you chose for the video campaigns. The transit keywords for the YouTube Search Network will be utilized for serving the ads that display when viewer makes a query through Youtube’s search option.
The keywords for YouTube Videos and the Google Display Network (GDN) will help in previewing ads that are contextually associated with YouTube channels, videos and websites previewing through Google Display Network
3. The User Engagement Factor: The engagement factor for video ads is definitely higher than what search network ad could deliver. This is well evident from the engagement metrics that shows clearly the edge of video ads over search network ads. Anyone who is willing to expand the scope of audience and the target audience could rely upon Video Ads.