Blogging activities are 13X more likely to produce good ROI for content marketers. Additionally, companies that use content marketing receive 7.8 times more organic traffic than those that don’t. Furthermore, according to Demand Metric, content marketing costs 62% less than other digital marketing channels, but it generates 3x more leads.
The benefits of content marketing go beyond just starting a dialogue with your audience. Additionally, it keeps the discussion lively, beneficial, and engaging. Excellent content marketing encourages engagement and relationship-building rather than being transient and transactional.
Benefits of Content Marketing
Help SEO Efforts Succeed!
Anyone familiar with the inbound marketing methodology knows that without a strong content strategy, it is impossible to succeed in SEO. The tested and proven approach to increasing website traffic is to create quality content, which is the cornerstone of organic search. When you create informative material that addresses user queries, Google will honour your efforts by elevating your position in the SERP.
A Business Sounds Credible
Google’s requirements for websites can be summed up by the three letters E-A-T, or Expertise, Authority, and Trust. Developing these traits is one of the advantages of content marketing.
Create Brand Awareness
Raising brand recognition is crucial for your company for a variety of reasons. The degree or extent to which customers are familiar with your company and its advantages is referred to as brand awareness.
Quality content allows you to demonstrate who you are as a company and what your brand stands for. A nicely researched content doesn’t take much time to get circulated. Without leveraging any painstaking efforts, your content reaches the maximum audience.Â
Your Brand Lives Long!
One of the many benefits of running a content marketing campaign is people start recognizing you for the products and services you offer. Once you’re identified, your business’ sales experience a boost. Whether you continue to live as a business or not, you’ll always remain in people’s hearts.Â
Social Media Participation and PR
A visitor who lands on a piece of content on your website and finds it valuable or entertaining becomes another potential brand evangelist. For your marketing ROI, those customers who become brand ambassadors are transformative.
Your brand supporter will start to follow you on social media and interact with your company once you’ve established your brand. They’ll recommend your material to their friends and thousands of other people they know online. Additionally, they will use their voices to accentuate yours.
Encourage your viewers to convert by supporting them
The ability to target each conversion funnel stage—awareness, contemplation, and decision—makes content marketing stand out from other marketing strategies. No matter what your customers are looking for, it doesn’t matter. You may create the material that responds to their demands precisely when they would value it most.
On the other hand, a customer still considering a purchase has a rough idea of what they desire. However, they await your material to persuade them that you represent the most acceptable choice. And when a customer is almost ready to make a decision, your material must remind them of the benefits of doing so.
