Nobody wants a potential customer to leave the website before they conduct business monetarily. Since the world of eCommerce has provided people with great features, their preferences have intentionally shifted to online shopping for their convenience factor.
Now, to find the best price on the market, they don’t have to leave their place to hop from one shop to another. Now, everything is only one button away.
With the web in your hand, it’s easy to find seamless varieties of products without getting tired on best deals. Every 1 in 3 shoppers, shop online in the US.
The convenience of online shopping entices shoppers, and they reap the benefits of eCommerce, without needing to negotiate over the price etc.
However, being a shopper and being a seller has a difference. Not every eCommerce turns out to be like Amazon.com.
If you find yourself in the list of those businesses that are facing card abandonments and witnessing huge amount of shoppers bouncing to another portal, then it’s time to map out the real reason: why things are happening that’s derailing your eCommerce biz before you even started? And what should be done?
Part 1: Optimize Your Website
Making a website isn’t the end of your website’s development. It’s just a beginning to handle a portal that requires your attention and updates to influence not only yours visitors, but search engines as well. Search engines spiders crawl in every website and easily figure out which website is working on its optimization: Meta-tags, Meta-descriptions, Blogging, On-site Content etc.
Did you know? 80% of people having smartphones often shop online every now and then. The number will increase as smart TVs and tablets are gaining popularity and sales graph is rising. Hence, you need to ensure proper optimization of your website so the shopper can easily do cross-channel shopping and it will be easy to target them across multiple devices until the final payment is not done. It’s one of the emerging marketing tactics and it gives you an edge over your rivals who are staying delusional about the importance of doing proper web optimization.
Know that SEO isn’t dead. Don’t let yourself count among those who fail to properly utilize the SEO efforts to their portal.
I have talked about it many times on my blog and will keep on talking million times more because these things matter and as a blogger; it’s my duty to remind my readers to keep checking their website speed using various tools available on the web. Imagine yourself a mobile user and trace those websites, especially eCommerce that take more than 10 seconds to load. Observe your behavior and ask yourself, do you want such kind of website to influence users the same? If your answer is a big no, then you know what you have got to do.
- 57 percent of people will leave your web, regardless of where they are, if loading takes more than three seconds
- 57% Shoppers will give up at checkout if they have to wait for the page to load for three seconds or more.
List of common issues related to slow loading speed: poorly optimized website, slow server or server issues, too many pop-ups, database problems.
In an industry survey, 73% people hate seeing pop-ups. It annoys them. If your website has numerous of those, then no matter how great your website is or how flawless is content is, the annoyed user will not waste time to switch to the other portal. Until your pop-up doesn’t go away by clicking ‘X’, then you are simply harming your online visage and will keep driving people to your rivals’ website.
Earning online visitors is too hard in a highly competitive world – and if your poorly optimized website is adding fuel to the fire and serving things that people truly dislike, then you are hammering you’re all golden chances to stand out of the crowd and to offer a clear and clutter-free portal on mobile devices.
Might be the pop-ups aren’t so annoying on the desktop, but on PC, everyone seems to lose their sanity seeing those again-and-again on a website. Again, walk in shoes of a customer who is seeing too many pop-ups on your website. How will you feel? Won’t you simply close the site and find a better alternative have a better user experience?
Part 2: Personalize Your Customer Service
Without offering great customer service, you can’t achieve your business goals or even run it for a longer duration. Imagine yourself a smartphones manufacturer. In an overnight, your marketing video for the product got viral, as it was truly addictive, refreshing and captivating. Order started coming, and at one point, it got uncontrollable, but somehow you managed. Phew!!!
The phones got delivered to their respective owners, but that’s not the end. Your phones started giving problems after 3 months, like OS issues, heating problem etc. Buyers rushed to your company’s service store. However, the store with who you partnered to handle your company’s after sales department turned out to be ineffective and inefficient to assist people in repairing their phones within a deadline; a monumental mismanagement in the history of your start-up that did cost you heavily. Hence, people got angry and done ‘word-of-mouth’ marketing, posted on social media about your company etc.
If the above part sounds scary and true, then you know the real importance of customer care department. Your duty just not ends with selling a product, but also helping people to solve their queries etc.
When you are running an eCommerce, having chat support is critical. 29% of shoppers like to ask their queries from the chat department. The numbers will keep on increasing, as people are using mobiles for nearly every digital need. The ‘LIVE Chat Box’ feature should be properly integrated with the mobile device to leverage the better benefits in the longer run.
Part 3: Diversify Your Buying Options
59% of People Will Abandon a Transaction if Their Preferred Payment Method is Not Available.
Besides credit/debit cards, integrate PayPal as your third prominent payment option. People earning $50,000 – $74,999 usually prefer PayPal as their primary mode of payment. When you are working on your website’s payment gateway, figure everything that can ease your shoppers’ journey until they do not make the final payment.
If your business operations are serving locally or whichever city you are targeting has at least one store of your business, then you can display ‘pick-up’ from store option. In a survey, 44% of the 3,000 preferred to visit the local store of the company and see the product before making the payment in cash. For instance, Dominos or other food chain outlets have these schemes going on and many people order from their phones and pick it on their way to their destination. If you want some innovation, then you can consider that option.
You might be thinking that you are running an electronic portal, so why some need to book the order from the website and pick up when he/she can visit the store and do it there? Well, sometimes the product is in high demand, and if someone books it online with pick up from store option, then the person booking the product has at least chances to see the product before buying it.
73% of customers will buy products that offer free shipping.
Besides that, shop cross-border sales are getting prevalent in the modern world of marketing. Imagine having a good number of foreign visits on your site. The best idea is to offer a translated page in their native tongue so they can understand the website better. Many tourists while visiting a new country love to explore shops that aren’t found in their nation, like local cultural shop reflecting the regional culture and vibrancy in the products. Try considering that if your product is exceptionally good and can represent your company in the foreign domains.
PART 4: WEBSITE LAYOUT
A combination of different mix that has to taste good together is what a website aims. So there are various different segment and elements that each has to outrank in order to present the ultimate best in totality.
First impressions are still as relevant as ever, we almost judge anything with the first feel we get through it. Be it books, movies, food, songs or a website.
In a study it is showed that 94% of wary respondents attributed their uneasiness to the website’s design.
Thus it is very necessary to uplift your brands face value by being up to date with your website layout, architect, wireframe, colours, transitions and vision.
CONTENT RELEVANCE AND READABILITY
Consider that design is not just about colours, images, and graphics on a related note. The fonts that you use, as well as the colour combinations of your document and backstory, can determine how easily people on your website can read and comprehend the content. If it can’t be easily understand it just won’t convert very well.
There are no guidelines about which fonts to get into and which to avert from — except that you should never use Comic Sans. Conversely, stick to high-contrast combos of colors and for optimal outcomes, clean, ornament-free serif or non-serif fonts.
For headlines, use a font size of 22 px or larger. For body copy, stick to 14 px or larger.
The plugins and the add-ons also are deprecated. Less the alarms and whistles you attach to your web, the less time you’ll have to spend jumping on new developments in technology otherwise instead of adding value, you are taking out of it.
Not only is complex browsing bad for your on-site user experience, it is terrible for your SEO too.
That is the golden rule of navigation: Go of the configuration of your platform as if you were your own customer. If you were totally new to your website, how would you expect the details to be organized? What steps are you going to take to find the details which will answer your questions?
Reconfigure your interface to take into account the needs of your user and you will avoid losing profit potential due to bad organization of the content.