In case, you have hefty people visiting your website, you must be on cloud nine! But, do you think this joy is going to matter if the visitors are leaving your site without any conversions? Actually, not! To make sure your business sees the light of success, it is important that the visitors hang around and explore the products and services, which is eventually going to lead to conversions. If the visitors come to your site but then navigate all of a sudden, the situation would be like falling just before the finish line.
To make sure your customers stay, you will need to ensure that you step into the shoes of the customers and plan things that would help the visitors stick around.
To score A+ on your conversion report card, you should take care of some points. Firstly, the shipping charges have a significant impact on the conversion rate. Excessive amounts prompt them to leave the site. Second, do not force them to create a user account whenever they check out the products or services at your website. Use abandoned cart items to your advantage by offering them at lower prices. Most of the time, the items are discarded because of the costs. Thirdly, getting positive feedbacks online builds faith in new customers about your products or services.
1. Beware of Bad Navigation
For a visitor, the website with poor navigation has no reverence. They would never be interested in wasting time on a website that is quite hard to navigate. Avoid adding visual elements that are confusing and hard to understand for the user. Make sure the main navigation links are clearly visible and not hidden somewhere between other texts.
2. Stay Away from too many Ads
What is going to irritate users the most is the ads that pop up and flash over the screen repeatedly. When someone visits the website, the first thing that they should see is the content that directs them towards the services and products the company is delivering and not the ads. The ads should not display anywhere between the main page. To make sure your ads do not cause an unpleasant experience for the users, you will need to display them discreetly.
3. Complicated Content strategy – A strict NO!
Content structure for a website decides what course of action the user would follow. Sites with poor structure will destroy the retention rate. The content should be easy to find, especially the contact information. It has been seen that maximum sales are lost because of the reason that the customers fail to find the information they are looking for. Make sure you group similar content so that the users do not have to fish around for the relevant information.
4. Using Compulsory Audios & Videos
Some visitors have a clear-cut approach about what they wish to buy and which category would they like to navigate. Having a video or audio that plays automatically could be irritating for most of the users. You should hence, avoid loud music and videos that play in the background and intrudes the user experience. If you want to add a video or audio, give the users the choice to choose whether they wish to play them or not.
5. Imposing Registration over Visitors
Some sites make the mistake of forcing the visitors to sign up to explore the website further. This is the biggest barrier that you are creating between the website and the user. Forced registration in most cases leads to navigation of the visitor to some other website. Before you ask an applicant to register, it is best that you actually give them a taste of the services and products you are offering.